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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. And don’t just go with your gut. As Fritz Shoemaker puts it, strategy is circular, not linear.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

It starts with strategic actions, teamwork, and market understanding. Dive into the art of coordinated strategies, discover how hits like the iPhone and Netflix mastered market needs and brand appeal, and use key metrics to elevate your launch. A strategic product launch targets the needs and desires of its audience.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketing uncovers where to play and how to win.

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The Sales Leader's Guide to Performance Management

Hubspot

Many reps have identified skills they want to build or improve upon , such as effective prospecting or presenting in front of groups. For example, if your employee has developed their soft skills after receiving constructive feedback the year before, include that in their performance review as a win. Image Source: Anaplan.

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7 Steps to Achieving Sales and Marketing Alignment

Highspot

Cross-functional input into go-to-market strategies. Seamless handoff between marketing-generated leads and sales. When buyers aren’t biting, alignment is key to reigniting your go-to-market engine. Strategize together. Enablement can act as a neutral conduit between marketing and sales.

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10 Things That Aren’t Obvious About Partnering With Big Companies – Workday Ventures (Video + Transcript)

SaaStr

But what happens when these different sized businesses unite forces in strategic partnerships? A vibrant space of strategic partnering with earlier stage companies and some remarkable people doing it. And I found some exciting things happening in a lot of investments. We were able to bust those myths and get through some things.

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Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

Derek says Marketing has to be forward leaning into the revenue discussion and held accountable for holding up their part of the revenue bargain. “We We get lost in our to-do list,” and the most notable CMO’s balance the use of tools and leadership to advance the strategic goals of the company. Thanks for downloading.