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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. And don’t just go with your gut. As Fritz Shoemaker puts it, strategy is circular, not linear.

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The Secrets to Scaling and Growth in Uncertain Times with monday.com Co-Founder and Co-CEO Eran Zinman

SaaStr

You have to understand: what people are searching for what their intent is what the product is that you’re building It’s a marrying of company vision and go to market. Picking Your Core Verticals and Selling Outside of “Tech” 70% of Monday’s customers are non-tech — real estate, banking, construction, and even churches.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketing uncovers where to play and how to win.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

It starts with strategic actions, teamwork, and market understanding. Dive into the art of coordinated strategies, discover how hits like the iPhone and Netflix mastered market needs and brand appeal, and use key metrics to elevate your launch. A strategic product launch targets the needs and desires of its audience.

Launch 59
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How to Improve Sales Productivity and Close More Deals

Highspot

The integrity of your brand hinges on ensuring all go-to-market teams are singing from the same songbook. Build it and they will come’ is a myth in today’s competitive markets, no matter how incredible your product is. Understand Your Customer Sales success starts and ends with deeply understanding your customer profiles.

Closing 52
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(4 Steps and 6 Tips on) How to Build Highly Targeted Lead Lists for B2B Sales

Cience

It’s likely you’ve already constructed both the ICP and BP. Human-curated lead lists are built from scratch; it’s the best way that combines machine precision but with strategic-backed human decision making. Lead gen lists through software providers also mean that your competitors have access to the exact same data and contacts.

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The Ultimate Guide to Choosing a Winning Sales Methodology

Highspot

But to succeed, you’ll need your team to execute your go-to-market strategy in a single, unified motion. As Dan Swift, CEO at Empire Selling said, “A sales methodology ensures your go-to-market teams are all singing from the same hymn sheet.” How can you unite many sellers under one approach?