SaaStr

DECEMBER 23, 2020

Sometimes the press is really following the sentiment of users and sometimes the press is following the sentiment of the press, and so especially for Google, it became more complicated because of the impact on the news industry of the changes that Google may or may not make, and so I didn’t always represent what an end user was looking for.

Product 98

Product Engineering Customers E-commerce 98

Salesforce

APRIL 29, 2022

“Design debt represents all the design-related work that’s skipped, or deferred to a future date, in order to ship faster,” said Denise Burchell, senior director of design at Salesforce. While tech debt is fairly established, design debt, also referred to as UX (user experience) debt , as a concept is still developing a common language.

UX 98

UX User Experience Objectives and Key Results Technology 98

SaaStr

DECEMBER 26, 2019

So I invited both Alice and Pauline because they represent different stages of startup life with different types of MarTech Stack progress, but first I want to give you a quick outlook on what I’m seeing. We launched a year ago and we’re based in New York and the team is seven people today. FULL TRANSCRIPT BELOW.

B2C 58

B2C CRM Product Engineering 58

Search Engine Land

SEPTEMBER 26, 2023

Google’s advice was straightforward yet frustrating for many – there’s no “fix,” just continue building great content and improving user experience. It has been a compass guiding the journey of search engine evolution, with the goal of delivering diverse, high-quality, and helpful search results to the users.

E-commerce 132

E-commerce Engineering Gaming Gambling 132

PandaDoc

AUGUST 16, 2021

In an ever-growing contract and proposal software market, and a future that’s more digitized than we could have ever anticipated it would be, new tools and solutions are getting launched almost every year. A downside Proposable users have reported is that the tool is hard to custom program and navigate. Our rating: 3.9/5.

Price 52

Price Contract Proposal Writing Legal 52

ConversionXL

AUGUST 12, 2016

After fighting tooth-and-nail to launch your SaaS business, the last thing you want is a leaky sales funnel to undermine all your hard work. Not to be confused with customer churn, revenue churn represents lost revenue numbers caused by customers that have churned. Did you hear that? Drip, drip… Another customer gone.

Non-Profits 86

Non-Profits Cross-sell Objectives and Key Results Profit margin 86

Martech

FEBRUARY 11, 2022

Personalization as a strategy represents a shift from what had been a traditional one-size-fits-all approach that prioritizes reach and breadth of an audience to methods that target customers based on their needs and interests. The company launched its “Share a Coke” campaign back in 2011, which was aimed to reach millennials.

E-commerce 120

E-commerce B2C Campaign B2B 120

ConversionXL

OCTOBER 19, 2017

Chad Sanderson, the Experience Optimization Manager for Subway, creates an analogy for how the centralized model is set up: Chad Sanderson, Subway. So, too, should the Test Manager take direction from their cohort of subject matter experts: Product Managers, Technical Directors, Web Designers, and Customer Service Representatives.”.

Objectives and Key Results 90

Objectives and Key Results Represent Conversion Follow-up 90

Hubspot

SEPTEMBER 24, 2019

First thing's first: You need to create a business Page -- not a personal profile -- to represent your brand. Not only will this maximize Facebook's business potential for you, but it's actually against Facebook's Terms of Service to use a personal account to represent something other than that person, like a business.

Entertainment 78

Entertainment Follow-up Real Estate Campaign 78

Hubspot

MARCH 10, 2016

Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation -- depending on what type of business is attempting to close the lead. Choose KPIs that represent how your marketing and business are performing. Launched in May 2003, it is mainly used for professional networking.

Networking 78

Networking Non-Profits Engineering Follow-up 78