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What Is an Omnichannel Contact Center? Everything You Need to Know

Salesforce

They want a connected experience across all customer service channels, from live chat to voice. That’s why an omnichannel contact center needs to be part of your customer service strategy. An omnichannel contact center uses cloud-based software to manage customer interactions across multiple channels.

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How to Win Deals By Improving Your Contacts' B2B Sales Experience

Iannarino

When your sales conversation doesn't create value for your prospect, it provides a poor and inadequate B2B sales experience. The more you focus on selling your products and services, the more you lose deals. They now resist the self-oriented legacy approach to sales, which are typically designed by a marketing team.

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Advanced Google Ads tracking for local service companies

Search Engine Land

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. This article explores three ways to effectively track the performance of Google Ads lead gen campaigns for local service clients, including: Standard lead form tracking.

Service 103
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Localized SERPs: Winning traffic and leads with service area pages

Search Engine Land

We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages. Flash forward to March, this same SERP is almost exclusively full of service area pages for the specific city I’m searching from.

Service 110
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Google tests ‘highly rated’ call out for Local Services ads

Search Engine Land

Google is piloting a new SERPs feature called “highly rated” for Local Services ads (LSA). The featured ads include a thumbnail image, reviews, opening hours, duration of service, local service areas, and a call button so that users can easily contact the business. Why we care.

Service 109
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4 Ways Your Contact Center Can Get Started With Generative AI

Salesforce

The hottest topic in service today is generative AI, especially in the contact center. 84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI.

Contact 98
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Outlook vs Gmail Showdown: Picking the Best Email Service in 2024

Veloxy

When it comes to choosing an email service, you’re likely wondering about the “Outlook vs Gmail” debate and which will best meet your needs. Currently, 60% of businesses use Gmail as their email service provider, while Outlook is the preferred email application for 95% of large and very large companies. How do you choose?

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