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Salesforce delivers Unified Knowledge to service agents

Martech

Salesforce announced a new source of intelligence for service agents, Unified Knowledge. Within Salesforce Service Cloud, Einstein for Service uses AI to deliver timely information to service agents dealing with customer queries. It was developed through a partnership with Zoomin Software. Why we care.

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Unlock Higher Conversions: The Power of Personal Prospect Conversations

SalesProInsider

But “personal” — or a lack of it — is what I see as a barrier to higher conversions for advisors who provide a very personal service. The Dangers of Depersonalization in Sales Conversations What do I mean? When we personalize the conversation, we allow them to be more connected to what you’re saying.

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Search ad costs rise, conversion rates decline again in 2024

Search Engine Land

Paid search advertising conversion rates have decreased across nearly all industries year over year. The 2024 edition once again features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC). Conversion rate: 6.96%. Feeling déjà vu? Why we care. CPL: $66.69. CTR: 6.42%.

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Localized SERPs: Winning traffic and leads with service area pages

Search Engine Land

We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages. Flash forward to March, this same SERP is almost exclusively full of service area pages for the specific city I’m searching from.

Service 101
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Legacy Approach vs Modern Sales Conversation Structures

Iannarino

The Gist: The legacy approaches to the sales conversation have created a form of commoditization. In these approaches, conversation order is a well-worn path that prevents differentiation. For salespeople who want to be treated as partners, there is a new sales conversation that creates greater value. Rapport-Building.

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Outlook vs Gmail Showdown: Picking the Best Email Service in 2024

Veloxy

When it comes to choosing an email service, you’re likely wondering about the “Outlook vs Gmail” debate and which will best meet your needs. Currently, 60% of businesses use Gmail as their email service provider, while Outlook is the preferred email application for 95% of large and very large companies. How do you choose?

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LinkedIn restores service after global outage

Search Engine Land

If you were running ad campaigns on LinkedIn, expect a significant decrease in reach, engagement, and conversions from when the error began until it was resolved. LinkedIn started investigating the issue at 4.25pm ET on March 6, and managed to restore services as usual by approximately 4.45pm ET. Why we care. Error message.

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