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Localized SERPs: Winning traffic and leads with service area pages

Search Engine Land

We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages. Flash forward to March, this same SERP is almost exclusively full of service area pages for the specific city I’m searching from.

Service 110
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Legacy Approach vs Modern Sales Conversation Structures

Iannarino

The Gist: The legacy approaches to the sales conversation have created a form of commoditization. In these approaches, conversation order is a well-worn path that prevents differentiation. For salespeople who want to be treated as partners, there is a new sales conversation that creates greater value. Rapport-Building.

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9 Best Sales Techniques For Maximum Conversions

ClickFunnels

The post 9 Best Sales Techniques For Maximum Conversions appeared first on ClickFunnels. Of course, if you’re offering coaching, consulting, or freelance service, then you might still need to hop on the phone to close… but sales funnels can still help you generate leads and qualify prospects. The Tripwire Funnel for selling products….

Technique 312
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How to protect customer trust when using AI

Martech

They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me? When the speaker’s credibility matters more than the content they share, it’s time to be more proactive about how you build trust with customers across every channel.

Trust 103
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Building Trust in AI Needs a Human Touch

Salesforce

Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users. When stakes are high (e.g.,

Trust 119
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Outlook vs Gmail Showdown: Picking the Best Email Service in 2024

Veloxy

When it comes to choosing an email service, you’re likely wondering about the “Outlook vs Gmail” debate and which will best meet your needs. Currently, 60% of businesses use Gmail as their email service provider, while Outlook is the preferred email application for 95% of large and very large companies. How do you choose?

Service 130
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Google tests ‘highly rated’ call out for Local Services ads

Search Engine Land

Google is piloting a new SERPs feature called “highly rated” for Local Services ads (LSA). The featured ads include a thumbnail image, reviews, opening hours, duration of service, local service areas, and a call button so that users can easily contact the business. Why we care. First spotted.

Service 109