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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

SMBs must adopt a customer-centric mindset and implement effective email nurture journeys that guide prospects from interest to purchase. An email nurture journey is a series of targeted emails designed to engage, educate, and convert prospects into customers over time.

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The Definitive 2025 Guide to Sales Metrics & KPIs That Drive Revenue

RingDNA

Outbound Sales Metrics and KPIs Do you have sales development reps (SDRs) who are partially or completely focused on outbound prospecting? Dials Per Day Key Question it Answers: How productive are reps at dialing prospects? Emails Per Day Key Question it Answers: How productive are reps at emailing prospects?

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. I’ve found that prospects seem quite receptive to InMail. Source: Gartner ​. LinkedIn from CEOs to SDRs 1.

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6 B2B paid media platforms where you can advertise effectively

Martech

Beyond brand awareness, LinkedIn is highly effective for lead generation and conversions: Lead generation ads : Capture contact information directly in the feed. Contact and company list targeting : One of the most efficient ways to drive low-cost, high-quality leads (CPLs).

B2B 87
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The Definitive Guide to Video Prospecting

ConversionXL

Like everything in the digital world, traditional prospecting is undergoing a big transformation. In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. Inbound vs outbound prospecting. Outbound prospecting is any kind of approach to sales when you reach out to the customer.

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Automated Sales Tools To Use In 2021

Sales Pop!

Setting up an SMS integration to follow up leads or contact them manually via SMS for HubSpot. You can add your custom signature by using a free email online email signature generator available online; this will help to increase your credibility and CTR. Syncing with a booking app. IP-telephony. Workday map.

Niche 231
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A Step-by-Step Guide to LinkedIn Ads

ConversionXL

A video ads CTR sits around 0.44% compared to 0.56% for sponsored content. . However, this is a step many people won’t take––with a benchmark CTR of 0.4%. They’re popular among sales development reps and recruiters for their ability to start a conversation directly with prospects and talent alike: Conversation ads. Carousel ads.

CTR 129