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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 97
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Revive Stagnant Pipeline with These 6 Proven Tactics

Sales Hacker

This pipeline slowdown calls for something other than ‘more of the same.’ It calls for extreme intentional in order to dislodge stuck deals and reinvigorate the pipeline – this week we’ve got you covered on core tactics that are working to move the needle. See more top GTM jobs here. Let’s get into it. Let’s get into it.

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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. Thanks for reading The GTM Newsletter! See more top GTM jobs here. Use Fewer Resources.

GTM 108
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? A Peek Behind the Curtains of 2 Companies Excelling Despite a Challenging Macro Environment

Sales Hacker

Most often, it comes down to go-to-market (GTM) execution. UserGems : Behind the curtains UserGems just had their best quarter in company history across GTM metrics – all revenue, logos, and brand metrics (organic growth, category creation, etc.). However, there are companies excelling despite the challenging macro environment.

GTM 91
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How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

All of a sudden ABM programs become tactical with a focus on leads and filling the pipeline. Schneider had the right contacts. The post How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM appeared first on Sales Hacker. They’re watching those accounts that are trending and consuming their content.

GTM 82
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AI & The Evolution Of The Modern Revenue Stack

Sales Hacker

Thanks for reading The GTM Newsletter! Pipeline analytics: Offers sales managers a view of their teams’ pipelines that goes beyond what’s available in their native SFA applications. So like Apollo – combine salesloft and zi, then store the data outside SFDC until a contact is validated, then load to Salesforce/Marketo.

GTM 82
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Demand gen vs. lead gen: Have we reached a final verdict?

Martech

Their goal isn’t to collect contact information and send out emails. It is like an entire… I don’t know… GTM attribution, but we can literally now track everything. And there was more than $100 million in ad spend, and we analyze half a billion in pipeline and $70 million in revenue from Q4 2023 and Q1 2024.

SQL 109