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Why B2B CMOs are frustrated with ABM platforms

Martech

The promise here is simple: use a combination of intent data (such as keyword searches, third-party signals and industry-specific trends), CRM data and website visitation behavior to prioritize accounts most likely to convert. The not-so-hidden high costs and long contracts ABM platforms are expensive. Sounds great, right?

B2B
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Top 27 Small Business Tools to Boost Productivity

Salesforce

For sales and service teams, customer relationship management (CRM) software is an essential part of the puzzle. CRMs offer a comprehensive view of customer data. When choosing other tools, look for CRM-compatible integrations so you can use your data everywhere, collaborate across teams, and simplify your workflows.

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Pipedrive vs HubSpot CRM: Features, pricing, and more

PandaDoc

That’s why choosing the right CRM for your needs is crucial. With the help of a solid CRM, you can improve your sales efficiency and long-term growth. In this article, we’ll compare two of the top CRMs out there: Pipedrive and HubSpot. Pipedrive is a CRM centered on sales and built for pipeline visibility and productivity.

CRM
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How to identify high-churn personas in B2B and mitigate their risk

Martech

Dig deeper: 22 must-have reports for measuring CRM health The 6 high-churn personas marketers need to watch closely There are at least six high-churn personas marketers and sales teams need to watch closely. That means there’s an increased likelihood of terminating the contract because the tool is no longer needed and/or its champion is gone.

B2B
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5 ways to crush sales bottlenecks and accelerate deals in 2025

Martech

The fix Automate lead assignment in your CRM (think HubSpot, Salesforce or whatever youre using). From there, use your CRM to send recap emails or next steps within two hours of the meeting. Also, work with sales to ensure your CRM integrates perfectly with tools that make this process efficient.

CRM
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From lead to loyal customer: 7 Benefits of CRM systems

PandaDoc

A CRM (customer relationship management) system is key to keeping organized. The benefits of CRM in business are vast, from streamlining the sales process and boosting collaboration to helping your team close deals faster. What is a CRM? A CRM is all about helping you work smarter, not harder.

CRM
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Gaming The Numbers

Partners in Excellence

As I dove in, I discovered the sellers were not entering opportunities into the pipeline until they were actually in the contract negotiation stage. They had won the business, the losses were only because in the contracting process, the project got derailed. Why were they entering them so late? A few sellers, then more, broke the code.