Martech

JUNE 6, 2023

Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. And to be fair, it sometimes is a smart move.

X-functional 111

X-functional Cross-sell Contract Technology 111

SaaStr

DECEMBER 5, 2023

You don’t want to end up in The Valley of Death, where you can’t get the big dollar contracts. You have to expand your focus on how you sell and make it strategic to the C-suite. When you get to the phase of wanting to sell to Enterprise, it often breaks down at Enterprise needs. The warning — You have to be patient.

GTM 76

GTM Cross-sell Government Legal 76

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. A lot of sales reps end up competing on who sold the most or what product is selling faster. Maybe you’re selling the right products to the wrong audience in the wrong market. However, salespeople tend to miss the bigger picture.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Salesforce

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. No such team in your organization?

Gaming 95

Gaming Cross-sell Referrals CRM 95

SaaStr

NOVEMBER 1, 2022

We remain optimistic about the prospects of cross-border SaaS. Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . Org Building Ideas for Cross-Border Companies. That’s too tactical.

GTM 87

GTM Cross-sell Niche Strategize 87

Sales Hacker

FEBRUARY 1, 2021

Why is it that companies have a sales process they follow rigorously to win business, yet avoid the same discipline in managing those customers throughout the lifecycle of their contracts? Too often contract cancellation (or non-renewal) comes as a surprise, but it never should. Identify key stages in the lifecycle of a contract.

Customers 73

Customers Contract Cross-sell Account management 73

Partners in Excellence

JUNE 30, 2022

Primarily, this is targeted to getting renewals when the current contract terminates. For example, if we sell a technology sales people can use, we want every sales person in the company using it. And, of course, there is cross sell. We try to find opportunities to sell other products within the same account.

Growth 68

Growth Cross-sell Strategize Account management 68

SaaStr

SEPTEMBER 1, 2021

Traditionally, marketing teams sit down at the beginning of the year, hammer out targets and strategic initiatives and spend the entire year narrowed in on that plan, never wavering despite changing circumstances. Examine strategic performance, tactic effectiveness, lead and opportunities response, and more.

Cross-sell 79

Cross-sell Contract Pipeline Strategize 79

PandaDoc

APRIL 21, 2023

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. Let’s examine what strategic account management is and the best ways to approach it. What is strategic account management? What is strategic account management?

Account management 52

Account management Objectives and Key Results Strategize Legal 52

SaaStr

OCTOBER 17, 2023

Sell to more existing customers. It’s one thing to bring the customer over the line and sell for the first time. Your selling team will 3x, and sales will become codified. When scaling from founder-led sales to another person selling the product, customers become more demanding. Being truly cross-functional.

Cross-sell 65

Cross-sell Customers GTM A/B testing 65

Hubspot

DECEMBER 7, 2023

Take advantage of team selling. Before November rolls around, make strategic assessments around timing and dates. Our latest sales survey found that 82% of sales pros say building relationships and connecting with people is the most important part of selling. Use your vacation time strategically. Call your prospect.

Quota 83

Quota Strategize B2C Transportation 83

SaaStr

DECEMBER 5, 2022

In SaaS, retention is usually driven by recurring revenue, cross-selling, and up-selling. Instead of displaying the 10-15% discount that users will receive while signing up for an annual contract, say they’ll get $15 off or two months free.”. Lever #1: Tactical retention. The fact is that bootstrapped companies are ?better

Product 52

Product Territory Price Cross-sell 52

PandaDoc

APRIL 20, 2022

Engage in social selling. To clear this up: Outbound sales refers to the process of reaching out to prospects who haven’t indicated a direct interest in buying the product or service you want to sell. Method 1: Engage in social selling. The power of social selling is relationship-based. But they aren’t actually selling!

Technique 98

Technique Cold Call Contract Cross-sell 98

Salesforce

SEPTEMBER 19, 2023

A prospect lingering in the negotiation stage, for example, may need a change to product price to move them to the contract stage. Sales call, demo, or meeting At this stage, you’ve strategically filtered out leads that are not ready to buy, and are zeroing in on those that are. This is when you start to go in for a sale.

Pipeline 59

Pipeline Objectives and Key Results Contract Cross-sell 59

Gong.io

SEPTEMBER 21, 2022

But the thing is, simply asking, “how much did we sell this month?” If revenue is increasing (from whichever source, be it newly acquired customers or from cross-selling opportunities), you’ll have more space to invest in expansion and internal investments. This is a helpful metric as it standardizes various contracts.

Contract 62

Contract Quota Objectives and Key Results Sales 62

Martech

JULY 14, 2022

It changes depending on the type of product you’re selling and the market you are pursuing. Canare says that while there are elements common to all campaigns, there are significant differences depending on what you sell and who you’re selling it to. You have to sell to them differently. They buy differently.”.

E-commerce 108

E-commerce Cross-sell Contract Up-sell 108

Hubspot

NOVEMBER 20, 2023

For example, if a contract has been sitting unsigned for too long, I can use AI tools to trigger a personalized email reminder to the specific contact or prospect to sign or reach out to me with any questions. Benefit from AI-powered sales analytics Analyzing sales data and identifying patterns can be overwhelming for account executives.

Cross-sell 53

Cross-sell Contract Contact Prospecting 53

Gong.io

JULY 27, 2022

For customer success teams , then, that means it’s crucial to meet regularly with key stakeholders to assess product usage, review performance, and align on strategic organizational goals. Align with strategic goals. This will depend largely on the makeup of your client’s company and, of course, the product you sell (e.g.,

Objectives and Key Results 62

Objectives and Key Results Cross-sell Clients Strategize 62

Sales Hacker

MAY 26, 2021

If you know that you love strategizing to increase sales but don’t want to be an account executive, sales operations may be the right place for you. Sales ops is responsible for supporting and enabling sales reps to sell efficiently and effectively. Sales operations teams bring a system of selling and structure to a sales organization.

Territory 60

Territory Objectives and Key Results Finance Cross-sell 60

Salesforce

OCTOBER 12, 2021

Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine. “In They’re able to pinpoint how organizations can strategically move themselves into a very successful future.”. Short answer: 2020 happened.

Gaming 98

Gaming Cross-sell Finance Sales 98

Highspot

JANUARY 31, 2020

Sales excellence is defined as the consistent outperformance of key growth objectives, achieved by strategic, cross-functional initiatives. Percentage of time spent on selling activities. These strategic additions should either increase sales efficiency or effectiveness — the twin pillars of growing sales productivity.

Growth 98

Growth Quota Sales Contract 98

The 5% Institute

JUNE 12, 2023

They act as trusted advisors, understanding clients’ business goals, and providing strategic guidance to help achieve those goals. They identify new business opportunities, pitch products or services, negotiate contracts, and close deals to achieve sales targets.

Negotiate 52

Negotiate Relationship Management Contract Clients 52

Heinz Marketing

SEPTEMBER 16, 2022

Procurement , also known as: vendor management, supplier management, or even sometimes supply-chain management, are the folks who need to ensure that all the i’s are dotted and t’s are crossed. They compile all the legal, contractual, regulatory, strategic, and bureaucratic controls that need to exist to keep a company safe.

Legal 102

Legal Cross-sell Government Contract 102

Martech

SEPTEMBER 25, 2023

Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. Just as a trade show or a well-placed article in an industry magazine does not immediately sell a product, marketing does not immediately produce sales. How do you counter these perceptions?

A/B testing 113

A/B testing Tradeshows Finance Cross-sell 113

SaaStr

MARCH 31, 2022

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. So those have been the two things, both deal acceleration, but also allowing us to get closer to our most strategic partner.

Cross-sell 81

Cross-sell Finance Strategize Technology 81

Martech

SEPTEMBER 24, 2021

Also called “Strategic ABM” by ITSMA, marketers work with account teams to develop and execute highly customized programs for each target account. Companies that implement ABM experience a nearly two-fold increase in annual contract value (ACV) according to research conducted for the ABM Leadership Alliance.

B2B 121

B2B Pipeline Campaign Cross-sell 121

Gong.io

JUNE 8, 2022

Because nothing grabs a buyer’s attention faster than talking about what they could lose (market share, deal size, annual contract values, etc.). Champion : Who will sell on your behalf inside the buyer’s organization? But the MEDDIC sales methodology says even a focus on selling skills isn’t enough. . Unintentional?

Process 62

Process Objectives and Key Results Quota Sales 62

Salesmate

OCTOBER 15, 2020

You cannot cast your net wide and sell to everyone, so lead qualification is necessary. Sales closing best practices: Avoid complicating your contracts. An up-to-date sales pipeline creates a systematic approach to selling. Only when you know how big your deals are can you start strategizing to increase the deal size.

Pipeline 143

Pipeline Negotiate Appointment Sales 143

InsightSquared

DECEMBER 6, 2017

They tackle much of the heavy lifting in Salesforce.com (or other CRM systems) and continuously optimize processes to make lives easier for sales reps and managers, giving them more time to focus on what they do best – sell. They get a kick out of diving into complex datasets and gleaning insights to provide strategic recommendations.

Objectives and Key Results 72

Objectives and Key Results Finance CRM Cross-sell 72

Highspot

APRIL 2, 2020

Modern sales ops professionals play a vital role in the success of a sales organization by staying ahead of problems and enabling the sales team to focus on selling. Planning and strategizing go-to-market plans. Automating any possible selling or non-selling tasks. Contract lifecycle management.

Non-Profits 75

Non-Profits CRM Territory Cross-sell 75

Hubspot

JANUARY 3, 2018

None of them lead with a hard sell, and each of them centers around offering value to your prospect. January is the ideal time to upgrade, renew, and cross-sell to existing customers. That way, you’re never trying to sell to them. 5 Ways to Re-Engage with Prospects After the Holidays. Reconnecting with existing clients.

Prospecting 91

Prospecting Cross-sell Clients Contract 91

Lead Fuze

JUNE 27, 2023

We’ll delve into strategic approaches like audience segmentation techniques and various campaign types suitable for different audiences. Rules around transferability of ownership: Cover what happens if a member wants to leave or sell their part in the future.

Legal 52

Legal Campaign Technique Objectives and Key Results 52

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Why Should You Sell Into Startups? While selling to startups is an evergreen opportunity, it’s important to understand the risks as well.

Sell 77

Sell Minimum Viable Product Objectives and Key Results Cross-sell 77

SBI

FEBRUARY 25, 2020

It’s a combination of CMOs accepting that the CAP’s (any programs for that matter) goals and activities aren’t aligned to corporate imperatives, and advocate program managers not seeing their true potential or thinking strategically. acquired a company and wants to ramp up cross-sell opportunities. you are right!

Customers 49

Customers Strategize Cross-sell B2B 49

ConversionXL

APRIL 7, 2021

When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close. The concept remains the same today with modern ABM—we want to sell to a list of ‘dream customers’ more commonly referred to as target accounts. If you’re selling B2B, you know it’s a wide and competitive market.

GTM 98

GTM CRM Cross-sell Cold Call 98

Lead Fuze

AUGUST 6, 2021

By collecting and cross-referencing in sales data analysis, it’s possible to build highly-personalized value propositions tailored to the specific needs of each customer segment. If you want to increase revenue fast, start by reaching out to customers to cross-sell and up-sell products you think could also meet their needs.

Objectives and Key Results 64

Objectives and Key Results Click Through Rate CTR Cross-sell 64

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during the crossing period.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52