SaaStr

APRIL 30, 2021

Salespeople pushing you to sign multi-year contracts you don’t want. Traditional SaaS sales is incented to close 1+ year contracts without no outs as quickly as possible, and where possible, for every possible seat you might ever use in Year 1. And yet … it does add friction to many sales processes.

Contract 111

Contract Price Closing Gaming 111

SaaStr

MAY 8, 2021

Bigger customers usually leave simply because your product doesn’t do enough. An annual contract gives you 365 days or so to fix that. I’ve long been a vocal proponent of annual contracts. Close say a $125k contract, even after a healthy sales commission, that’s $100k+ in the bank right now! Is it worth it?

Contract 114

Contract Legal Commission Finance 114

Partners in Excellence

FEBRUARY 28, 2024

The commonality between the two of us is the obsession around helping customers solve complex problems and create great value. My obsession to provide Customer Value Written by Christian Maure r Dave, thank you very much for picking up the challenge. That’s how my obsession to provide customer value was borne.

Customers 106

Customers Contract Consult Electrical Engineering 106

Salesforce

FEBRUARY 14, 2024

Then your business might be a good candidate for customer service automation. According to our research , 65% of high-performing service organizations rely on automated customer service to save time, reduce human error, and make time for new projects, compared to only 41% of underperformers. If you’re thinking, Great! not so fast.

Service 98

Service Customers Contract Legal 98

PandaDoc

MARCH 29, 2024

A deal desk streamlines deal management and enhances win rates — if the process flow is set up correctly. This article outlines steps to establish and optimize a deal desk process flow with your team to help advance your sales strategy. What is the deal desk process?

Process 52

Process Non-Profits Negotiate Legal 52

Martech

MAY 6, 2024

Prompt: Can I use lead scoring for existing customers? Answer: Yes, lead scoring can be used not only for new leads but also for existing customers. This allows you to identify high-value customers who may be more likely to make additional purchases or become advocates for your brand. Please use simple language.

Cross-sell 82

Cross-sell Customers Referrals Lead generation 82

Martech

JULY 29, 2022

There are a range of ABM technology solutions available to support this strategy, but selecting and implementing one can be a fraught and expensive process. Decide whether or not you need to engage in a formal RFI/RFP process. If not, is an API available for custom system integrations? How responsive is customer service?

Contract 112

Contract B2B Technology Technology 112

SaaStr

OCTOBER 25, 2021

Dear SaaStr: What is The Typical Conversion from Paid Pilot to Annual Contract in SaaS? I.e., allowing new customers to cancel the contract after 60 days for any or no reason if they aren’t happy. The more business process change involved, the lower the conversion rate likely will be. 70%+ once you are doing it right.

Contract 108

Contract Conversion Closing Start-ups 108

PandaDoc

DECEMBER 20, 2021

Written contracts are a great way of setting boundaries for a business relationship between two parties. Even though the original contract may seem like carved in stone agreement, unexpected situations may occur and oblige the parties to come up with a contract amendment. What is a contract amendment?

Contract 52

Contract Legal Negotiate Price 52

PandaDoc

MARCH 22, 2024

Let’s highlight how virtual data rooms can help you enhance the due diligence process by ensuring data security, streamlining workflows, and facilitating seamless collaboration. It makes the process of checking documents faster and more flexible compared to a physical room. How can a virtual data room help with due diligence?

Process 52

Process Legal Contract Teamwork 52

PandaDoc

OCTOBER 5, 2021

Contract negotiation is essential for modern businesses, but it isn’t always easy. But how do you ensure this process goes smoothly? Let’s talk about contract negotiation in more depth. What is a contract negotiation? You can renegotiate a contract during the life of the agreement or after the document expires.

Contract 52

Contract Negotiate Legal Government 52

Partners in Excellence

OCTOBER 3, 2022

Yesterday, I published a rather long article on the Selling Process. ” Apologies, the article was rather long, but the selling process is so important. In recent years, we’ve acknowledged the concept of a customer Buying Process. So our customers really don’t have a buying process.

Process 110

Process Manufacturing Legal Contract 110

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best” customers are. The metric that illuminates your best customers is customer lifetime value. Your TAM has a subset of your ICP.

Customers 107

Customers Drivers/motivators Construction Legal 107

Martech

NOVEMBER 8, 2023

At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? Let’s unpack this idea of differential profitability of customers and the strategic implications for B2B marketers. The key takeaway?

Customers 125

Customers Construction B2B Cross-sell 125

Sales Hacker

NOVEMBER 10, 2023

Contract renewal dates. A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time.

GTM 93

GTM Intrinsic Customers Contract 93

SaaStr

MARCH 24, 2021

If you want to hire your first sales rep and close more deals, you need to understand how the sales process works, what tools your team needs to be successful and learn to speak sales. Sales CRM — Software used to streamline pipeline management and safely store customer information, communicate with prospects, and drive more sales.

Process 124

Process CRM Pipeline Contract 124

Sales Hacker

OCTOBER 11, 2021

To help take some of the pressure off, companies focus on technology investments to help their sales teams increase win rates and accelerate revenue while automating a lot of the tedious, manual processes that prove to be a bottleneck in the sales cycle. 7 sales processes you can automate now. Modernize the proposal and quote process.

Process 85

Process Cross-sell Contract Negotiate 85

SaaStr

OCTOBER 17, 2022

Customer Success isn’t just for established leaders; it also helps growth-stage companies compound their growth through retention, upsell and expansion. ChurnZero Chief Customer Officer Alli Tiscornia explains why earlier is better, and how to build a CS team that scales for the future. When should you start customer success?

Growth 95

Growth Customers Negotiate Contract 95

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. An ICP identifies your best-fit target customers that you can serve exceptionally well. Short-term contracts.

B2B 126

B2B Customers Appointment Objectives and Key Results 126

Sales Hacker

JUNE 13, 2023

I hear this a lot from business leaders — and it’s always kind of sheepish: “Chris, how do we actually make a sales process?” Sales processes don’t just happen. If you’re building a sales process for the first time — or tweaking an existing sales process — it’s important to get this right. And I get it. Here’s how.

Process 87

Process Cross-sell Sales Finance 87

Martech

APRIL 25, 2024

This can change many things, including price, customer service, contract enforcement and more. Your legal team should review existing contracts to see if it has any “in the case of being purchased” clauses. Sometimes the acquiring company is stricter about contract terms,” said Petersen. “I’ve Product roadmap.

Contract 107

Contract Legal Price Technology 107

SaaStr

NOVEMBER 2, 2021

Her company had been acquired, and the acquirer cancelled the contract, due to a feature gap in the new company’s business process stack. It never feels good to lose a customer. But Lesson #2 was that Customers for Life isn’t just a tagline. Yes, this customer churned after 11 years.

Customers 121

Customers Contract Launch Prospecting 121

SaaStr

DECEMBER 25, 2022

Dear SaaStr: When Is It Worth Enforcing an Autorenewal Clause if the Customer Doesn’t Want to Pay? You really don’t want to have to go back to a customer for an affirmative renewal every year unless you have to. But you don’t want to ever threaten to sue a customer, or get into an uncomfortable position. Just turn it off.

Contract 98

Contract Customers Service Process 98

Sales Hacker

JULY 18, 2022

We all know customer retention is more important than ever. Which is why it’s key to strengthen customer retention processes by automating them, keeping customers engaged, and detecting any signs of churn before they happen. Automate these 5 processes to boost customer retention. Educational sequences.

Process 75

Process Education Contract CRM 75

Sales Hacker

FEBRUARY 1, 2021

While the link between retaining customers and profitability is pretty well understood, most companies still approach customer retention with piecemeal initiatives. When customers say: “ We are not getting the outcomes we expected ”. “ Too often contract cancellation (or non-renewal) comes as a surprise, but it never should.

Customers 73

Customers Contract Cross-sell Account management 73

SaaStr

NOVEMBER 24, 2022

So one thing that’s back now is customers asking for longer payment terms. And if your customers pay on credit card, for the most part, this won’t matter. But customers you invoice in many cases are again asking for much longer than classic Net 30 terms. The post Customers Are Asking for Longer Payment Terms.

Customers 101

Customers A/B testing Finance Contract 101

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But new research uncovers customer indecision, not customer indifference, is a major roadblock costing companies millions of dollars in new revenue. why change now) and then focus on customer indecision (i.e.,

B2B 122

B2B Customers GTM Pipeline 122

Partners in Excellence

APRIL 26, 2021

We tend to take for granted that our customers know how to buy. We assume they know how to get approval, how to contract, how to issue an order. We know this has little to do with selecting a vendor, but aligning the buying team and navigating the buying process. Customers need our help!

Customers 91

Customers Contract Legal Negotiate 91

Gong.io

AUGUST 3, 2022

For SaaS and subscription businesses, customer success is a key revenue driver. Closing new contracts is important, but retaining and increasing revenue from existing accounts is crucial for maintaining and growing ARR. So, how exactly do you measure if a customer is “successful” (and what does that even mean?). Onboarding.

Customers 87

Customers Cross-sell Contract Price 87

Sales Hacker

MARCH 28, 2023

Your ideal customer profile (ICP). Keep reading for an in-depth guide on creating your ideal customer profile, including an ideal customer profile template, how to identify your ideal customer, and a simple three-step process for creating an ideal customer profile. What is an ideal customer profile (ICP)?

Customers 107

Customers Contract Up-sell Territory 107

Highspot

DECEMBER 5, 2023

Explore a range of sales process examples and learn how to align with the customer’s journey for better buyer engagement , relationships, and sales success. What is a Sales Process? Sales Methodology Sales Process Examples Sales Process Mistakes to Avoid Mastering Your Sales Process With Highspot What is a Sales Process?

Process 52

Process Real Estate Objectives and Key Results Negotiate 52

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Our clientele often come to us for help gaining new customers. Customer Marketing. Customer Marketing. Customer Success. Account Management.

Cross-sell 106

Cross-sell Customers Growth Contract 106

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Yet, nine in 10 also say they are misaligned across strategy, process, content and culture. Customer acquisition cost (САС).

Product 133

Product Contract Drivers/motivators SQL 133

SaaStr

JANUARY 28, 2023

Dear SaaSt: Do sales commission clawbacks typically apply after a customer’s payment has cleared (e.g. Some customers won’t end up paying — but not that many. Customers rarely go through all the steps of a sales process, deploy a product into production — and then don’t pay. Ah, clawbacks.

Commission 99

Commission Customers Finance Contract 99

Sales Hacker

FEBRUARY 2, 2021

It represents the culmination of ‘art’ and process, where the enterprise sales process is modified to better reflect the client’s unique and specific needs. SMB Sales vs Enterprise Sales Process. This model is relatively popular for companies dealing with low-cost products associated with low customer acquisition cost.

Niche 95

Niche Closing Process Government 95

Spiro Technologies

JANUARY 3, 2024

Keith Smith: Vonco Products is a medical device contract manufacturer and flexible packaging provider for medical devices and consumer products. Adam Honig: Now I know you said contract manufacturing, so is everything that you guys are making basically to the customer’s specification? He’s got so many great ideas.

Process 59

Process Hospitality Manufacturing Sales 59

SaaStr

MAY 25, 2020

I recently put out a call on Twitter and LinkedIn on folks’ top tip to take friction out of their sales processes. “We added slack for customer support and on boarding” — Adam Livesay, founder, Elevat. In your contracts. “E contract” — Julie Grieve, CEO CritonHQ. In everything.

Closing 136

Closing Process Contract Price 136