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Project management for in-house SEO teams: 6 best practices

Search Engine Land

This article explores the key elements of successful project management for in-house SEO teams, helping you navigate the constant project flow while supporting broader business goals and focusing strategically on improving organic search performance. I am a big fan of tools where you can use custom fields in projects. and SEO priority.

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5 tips for successfully adding martech to your stack

Martech

Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. The challenge comes in understanding the many facets of this decision — your company’s unique position at the time — and knowing what your strategic goals truly are.

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5 tips to get more value from your tech stack

Martech

As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools. Why your tech stack ROI is worse than it should be In the last three years, my company has conducted over 500 calls with HubSpot customers about their platform setup, spend and optimization.

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The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

Anita Kutlesa is a senior financial executive with nearly two decades of expertise driving performance through cash management, process improvement and strategic planning in start-up, high growth and restructuring environments. I’ve contracted accounting help. Anita Kutlesa. NanoGram Devices Inc., Coverity Inc., Buongiorno USA Inc.,

Finance 129
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22 Sales Buzzwords You Love to Hate – and How to Use Them the Right Way

Sales Hacker

“We’re looking for a strategic rockstar sales rep who knows how to leverage and optimize our customers’ digital transformation to really move the needle!”. That thing reps do where they call every lead every day until the customer finally picks up the phone? By mapping out the steps, you can optimize any function.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

New Google Analytics custom channel groups on March 15. New item-scoped custom dimensions for GA4 on March 17. GA4 rolls out custom funnel reports on May 3. 33 new ecommerce dimensions and metrics for the GA4 customer report builder on July 24. New GA4 customization features for 360 customers on Oct.

Retail 125
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The sales ops tech stack (Part 1)

InsightSquared

As a strategic member of the sales team, ops plays a critical role in owning the sales tech stack. While sales leadership may sign on the dotted line for new vendor contracts, the responsibility of onboarding, implementation and training falls on the sales ops team.