Dear SaaStr: When Is It Too Soon to Target Enterprise Customers in SaaS?
SaaStr
FEBRUARY 17, 2024
Dear SaaStr: When Is It Too Soon to Target Enterprise Customers in SaaS? It’s sort of OK in the enterprise to promise features and functionality that are sort of there … so long as you deliver them fairly promptly after the deal closes. In fact, it happens all the time. They’ll churn or at least, never fully deploy.
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