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Why Your Next Lead Is No Better Than the Last

Iannarino

It’s unlikely that a more recent lead is automatically better than an older lead, or even than a target that is already locked into a contract with your competitor —even if the new contact devoted two minutes to filling out a form on your website.

Intrinsic 343
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The Problem with Problems and Pain

Iannarino

The manuscript is due to the publisher in three days: my contract calls for 65,000 words, a good length for the publisher based on what people will spend on a book. Instead, we stick with a linear sales process intrinsically at odds with what would benefit our clients now. The deadline for my fourth book is looming.

Intrinsic 321
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How customer-centric marketing fuels long-term success

Martech

Leveraging consumer relationships CLV is intrinsically linked to brand advocacy. This dynamic emphasizes the need for marketers to remain dedicated to the full customer journey, especially for subscription-based companies and B2B enterprises where contract renewals directly impact long-term success.

Customers 125
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3 Ways to Build Customer Loyalty in the First 3 Months

Sales Hacker

Contract renewal dates. A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. External to the product While intrinsic product value is crucial, adding external value enhances customer loyalty. Manifesting closed contracts for you all as we approach the end of the year!

Intrinsic 122
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Why The Greatest Sales Teams Just Kill It On Dec 31. When Everyone Else Has Gone Home.

SaaStr

Because there’s no intrinsic reason for the customers to buy then. The ones that truly not only understand the product and the pitch — and not even just how to deliver incredible value during the sales process — but the magic of how to connect that value to a signed contract. I know some will. Call me on January 6.

Intrinsic 134
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Navigating the creator economy: Strategies for brands and marketing teams

Martech

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Influencers who manage their own partnerships will have varying levels of experience and expectations regarding compensation and contract terms. Be prepared for negotiation.

Niche 137
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Why The Greatest Sales Teams Just Kill It On Dec 31. When Everyone Else Has Gone Home.

SaaStr

Because there’s no intrinsic reason for the customers to buy then. The ones that truly not only understand the product and the pitch — and not even just how to deliver incredible value during the sales process — but the magic of how to connect that value to a signed contract. I know some will. Call me on January 6.

Intrinsic 133