How do you pull your SaaS competitor’s customers to your SaaS instead?
SaaStr
FEBRUARY 28, 2020
They avoid the same tradeshows. Market (carefully) to all lost deals — not just current prospects. Offer to buy out the remaining term of a competitor’s contract with a customer. Q: How do you pull your SaaS competitor’s customers to your SaaS instead? You have to be where your competitors are. You have to show up.
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