Salesforce

OCTOBER 18, 2023

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. Those customers also expect more and more from brands.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

ClickFunnels

NOVEMBER 15, 2021

Want to get clarity on how to effectively sell online? Your first step is to get the potential customer interested in what you have to offer – that is what marketing is all about. There are two types of marketing: Inbound marketing where you use content to get your ideal customers to come to you. Continue reading….

Lead generation 289

Lead generation Process Cross-sell Up-sell 289

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

B2B 129

B2B Cross-sell Pharmaceutical Account management 129

Iannarino

JULY 21, 2021

You best approach to differentiating yourself from your competition is enriching the sales conversation. His main goal, though, was to sell his solution, something his email made perfectly clear. Any conversation about your competition takes up time that would be better spent in a conversation that creates value for the client.

Cold Call 306

Cold Call Cross-sell Gaming Clients 306

Salesforce

DECEMBER 12, 2023

A bad experience is one of the top reasons a customer will leave a brand , and younger generations are increasingly likely to abandon ship for this very reason. That’s why fostering a customer-obsessed culture can improve an organization’s health and longevity. What you’ll learn: What is a customer-obsessed culture?

Teamwork 59

Teamwork Customers Cross-sell Strategic planning 59

Gong.io

AUGUST 3, 2022

For SaaS and subscription businesses, customer success is a key revenue driver. So, how exactly do you measure if a customer is “successful” (and what does that even mean?). Defining customer success and measurements . For individual clients, we can ask, “What was it that the customer wanted to achieve originally?

Customers 87

Customers Cross-sell Contract Price 87

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Martech

APRIL 24, 2023

I picked up and heard her say, “It’s purple!” ” We eventually got it sorted out and did not end up driving a purple Dodge Durango. This story is similar to what many B2B buyers go through, highlighting a key element in customer retention. “The Durango,” she said.

B2B 107

B2B Customers Cross-sell Clients 107

ClickFunnels

JANUARY 28, 2022

A lead is a potential customer who has: Expressed an interest in your product. Leads exist on a spectrum of quality: High-quality leads are most likely to convert to potential customers. Medium-quality leads are less likely to convert to potential customers. You offer the customer a more expensive and more valuable product.

Lead generation 217

Lead generation Cross-sell Profit margin Contact 217

Salesforce

NOVEMBER 16, 2023

How do you increase revenue, decrease costs, and maintain the best possible customer experience — all at the same time? Let’s take a few minutes to review the principles of great customer service operations — and what you can do right now to take your organization to the next level. It’s a delicate balancing act.

Service 72

Service Customers Cross-sell Contact 72

ClickFunnels

AUGUST 1, 2022

Once you have your Value Ladder sales funnel set up, making sales through social media will be much easier! We believe that the most effective way to sell anything online is the Value Ladder sales funnel. You offer the potential customer your lead magnet in exchange for their email address. What Is the Value Ladder Sales Funnel?

Cross-sell 130

Cross-sell Pitch Sales Niche 130

ClickFunnels

JANUARY 27, 2023

How to Build a Sales Funnel For Your Medical Practice How to Create a Winning 6-Email “Indoctrination” Sequence How To Use Email Segmentation To Sell Products and Services How To Start a Weekly Email Newsletter Build A Sales Funnel For Your Medical Practice with ClickFunnels 2.0! This sales funnel has four stages: Bait.

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Highspot

JULY 2, 2021

Over the last year, many companies pivoted to focus on nurturing existing customers, making it more important than ever to enable your post-sales teams, from customer success to services. Today’s customers demand an exceptional customer experience. And this should be transparent to the customer.”

Customers 98

Customers Cross-sell Up-sell Service 98

Sales Hacker

MARCH 8, 2024

Candid, off-the-record conversations — no recordings here. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Partners can facilitate warm intros to their customers so you can move stuck leads through the pipeline. A chance to tour (and maybe even race on?)

GTM 93

GTM Growth Cross-sell Referrals 93

Veloxy

AUGUST 31, 2023

From long-lasting client relationships to face-to-face meetings , field reps can make all the difference in innovation by continually supporting customer needs. Customers come first While you’re busy trying to meet your sales quota , remember to value the customer more than anything else.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Sales Hacker

FEBRUARY 1, 2021

While the link between retaining customers and profitability is pretty well understood, most companies still approach customer retention with piecemeal initiatives. When customers say: “ We are not getting the outcomes we expected ”. “ The final arbiter of value received must be the customer. It’s All About Value.

Customers 73

Customers Contract Cross-sell Account management 73

ClickFunnels

AUGUST 22, 2022

It’s something you can package, market, and sell. It’s not as simple as creating a course, crossing your fingers, and waiting for raving fans to knock down your digital door. Identify Your Dream Customer. The first step in any marketing plan is identifying your dream customer. Knowledge is now a commodity.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

Salesforce

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. Get deals done, make customers successful, and help your company grow.

Gaming 95

Gaming Cross-sell Referrals CRM 95

Hubspot

AUGUST 2, 2021

Now that the world is opening back up, it’s time to get out there and meet your customers face-to-face. For many newer customers, this might be their first time getting to spend time with you — especially as conferences have moved online. Why plan a customer visit? 5 Potential Goals of Your Customer Visit.

Customers 92

Customers Cross-sell Referrals Clients 92

Partners in Excellence

OCTOBER 27, 2023

Early in my selling career, I was in a short training class. We were being taught how to “mirror” our customers. The concept of mirroring is it was a means of better connecting with the customer. We learned that if a customer leaned forward in their chair, perhaps indicating interest, we should lean forward.

Cross-sell 126

Cross-sell Pitch Prospecting Start-ups 126

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. They’re tied to a customer’s action and deliver value that should lead to a conversion. The design also must scale up for large orders.

Cross-sell 134

Cross-sell Retail B2C Strategize 134

Outreach

APRIL 22, 2021

Customer engagement and conversions go hand-in-hand, but building a loyal customer base doesn't happen overnight. With a strategic customer engagement plan, brands can leverage each interaction with a lead as an opportunity to meet their needs and expectations and, ultimately, increase customer conversion rates.

Conversion 52

Conversion Customers Pitch Cross-sell 52

Veloxy

JUNE 8, 2022

However, manage it poorly and you’re looking at stuck leads and conversion drops. The technology available today allow sales teams to maintain a healthy pipeline and continually move leads on to the conversion stage. Great sales CRM software has automating functions that schedule follow up emails to leads overtime.

Pipeline 195

Pipeline Technology Technology Cross-sell 195

Partners in Excellence

NOVEMBER 20, 2020

It seems odd to write a post for sales professionals (and unprofessionals), posing the question, “Are You Curious About Who Your Customer Is?” But, sadly, too many sales people don’t really care about who their customers are. The conversations don’t get much better. They are, after all, your customers.

Customers 96

Customers Manufacturing Cross-sell Pitch 96

Salesforce

SEPTEMBER 5, 2023

Instead of being hyper-focused on numbers, the best sellers think about what value and solutions they can deliver to their customers. Below are my tried-and-true upselling strategies to help you create deeper customer relationships — and higher profits. Let’s say a customer hires me to do a one-time sales training session.

Cross-sell 72

Cross-sell Quota Up-sell Contact 72

SaaStr

SEPTEMBER 29, 2023

For Lattice, you maybe onboarded the company, set them up with goals, and do 1-on-1s with a manager to go through a quarter and get feedback. The customer journey applies to every software category, and it guides your roadmap with more holistic solutions for your customers. There were better conversion rates once in the funnel.

Product 101

Product GTM Cross-sell Commission 101

ConversionXL

JULY 7, 2019

Here’s how to increase the conversion rate of your ecommerce site. What’s a good ecommerce conversion rate? Don’t worry about “average” ecommerce conversion rates. A good conversion rate is one that’s better than what you have right now. People like to customize stuff.

Conversion 105

Conversion Retail Price Territory 105

Miller Heiman Group

DECEMBER 2, 2019

While sellers focus on the first two phases of the customer journey, awareness and purchase, they stop short of the implementation phase—the phase that matters most to their buyers—and the phase where customer success takes over. Increasing Customer Revenue. Identifying Cross-Selling and Upselling Opportunities.

Customers 70

Customers Cross-sell Sales Contact 70

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. What defines customer journey analytics?

Customers 113

Customers Cross-sell Angle Technique 113

Search Engine Land

MAY 3, 2024

You should also add instances of “near me” type phrases to help the page show up for “near me” searches, which we’ve tested and found still works well in organic search. Long-format client testimonials are also a great way to highlight a job well done by a happy customer in a particular city. Your plan to fix said problem.

Service 101

Service Trust Clients Cross-sell 101

Hubspot

JANUARY 23, 2024

Sleazy sales reps will try to upsell everyone and anyone, regardless of whether or not the customer actually needs the additional service. But from my experience, when you focus primarily on your customer's experience and goals, upselling benefits both you and your customer tremendously. Can you see if they follow up?

Customers 64

Customers Pitch Price Trust 64

Sales Pop!

MARCH 17, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. The goal of sales enablement is to improve the productivity, efficiency, and effectiveness of the sales team, by providing them with the necessary resources to engage and convert prospects into customers.

Cross-sell 97

Cross-sell Technique CRM Pipeline 97

Highspot

MAY 3, 2024

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. Revenue enablement is a strategic function that provides all customer-facing roles with the tools, data, and knowledge to maximize revenue throughout the customer journey.

Cross-sell 52

Cross-sell GTM Technology Technology 52

PandaDoc

MAY 9, 2024

Let’s look at the elements that make up the sales velocity definition. Businesses that work on a subscription basis may prefer average customer lifetime value (CLV) instead of average deal value. The higher the conversion rate, the higher the sales velocity. For SaaS companies, this number jumps up to about 75 days.

Pipeline 52

Pipeline Legal Objectives and Key Results Lead generation 52

Sales Hacker

MAY 10, 2021

The customer journey from acquisition to retention has to be seamless. To create an effective and efficient sales funnel, your sales and customer support teams need to be well trained and in sync with each other. Insights gained from your customer support agents can improve the process of pitching, converting, and retaining leads.

Cross-sell 62

Cross-sell Customers Referrals Pitch 62

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Objectives and Key Results 105

Objectives and Key Results Cross-sell Strategize Retail 105

SaaStr

OCTOBER 10, 2020

Nick Mehta, CEO of Gainsight, and I caught up ahead of their Pulse Product conference. It was an A+ conversation on, in particular, how to do product extensions and sell a second product, and where product development overall is today: A few take aways: Why extend a top brand in customer success into product?

Customers 69

Customers Cross-sell Up-sell Product 69