Search Engine Land

JULY 16, 2024

Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Veloxy

AUGUST 10, 2021

Artificial intelligence is among the most influential technologies of our time which business leaders across an array of industries can eagerly embrace. Not only does this make them more effective, it also boosts the chance of sales conversion. Read more on How Technology Helps in Pipeline Management. 6: Predictive Analysis.

Process 328

Process Sales Technique Pipeline 328

SaaStr

APRIL 30, 2025

Look at quota attainment, activity levels (calls, emails, demos), and conversion rates. Review lead quality, conversion rates by segment, and the effectiveness of your ICP (Ideal Customer Profile). Churn and Expansion : For existing customers, analyze churn rates, upsell/cross-sell performance, and NRR (Net Revenue Retention).

Cross-sell 73

Cross-sell Pipeline Legal Contract 73

Sales Pop!

MAY 26, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. What is Sales Enablement?

Objectives and Key Results 241

Objectives and Key Results Cross-sell Sales Strategize 241

Veloxy

MARCH 15, 2023

It also involves the development of processes and strategies that support the revenue team in achieving their goals, such as marketing initiatives, customer experience improvements, cross-functional collaboration, and more. This leads to more successful sales engagements and higher conversion rates. Why is revenue enablement important?

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Salesforce

APRIL 29, 2022

Older technology systems lack flexibility and can’t deliver the utility customer satisfaction level critical in today’s competitive market. Digitization (upgrading technology) may seem daunting, but the following steps can start you down the right path. Foster a collaborative mindset.

Technology 98

Technology Technology Customers Cross-sell 98

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. No fluffjust real strategies, candid conversations, and proven results. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. My career accelerated when I helped other people.

GTM 82

GTM Engineering Customers Cross-sell 82

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. And we expect our salespeople to understand the technology. We tend to be very technical. Talk to users. Ron recalls.

Technical Sales 72

Technical Sales Inside sales Cross-sell Account management 72

Martech

SEPTEMBER 16, 2024

Improve the conversion rate of leads to opportunities by 15%. Achieve a 30% attendee-to-lead conversion rate at events. Increase cross-sell and upsell revenue by 25%. Now, it’s time to set the stage for your martech roadmap, laying out the tools and technologies to guide your journey toward marketing excellence.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Martech

JUNE 8, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Also, Salesforce Marketing Cloud Personalization customers can use these assistants to deliver offers, product recommendations, and upsell or cross-sell campaigns in a human-like personalized two-way communication platform. In your inbox.

Technology 85

Technology Technology Cross-sell Campaign 85

ConversionXL

OCTOBER 4, 2017

Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot. Keeping up with the technology changes and managing business’ expectations can be tricky. Here’s what some of the top experts in the field are saying about the top challenges in conversion optimization. #1

Conversion 104

Conversion Objectives and Key Results UX A/B testing 104

Veloxy

MARCH 23, 2023

We’re living in an era where sales has the richest technology stack and set of professional capabilities than ever before. This includes the number of salespeople on your team, the tools and technology they have access to, and the support they receive from other departments such as marketing or customer service.

Quota 246

Quota Profit margin Non-Profits Teamwork 246

Heinz Marketing

MAY 20, 2024

Consideration & Conversion: The funnel narrows at the consideration stage, where customers research different options and evaluate your brand as a potential solution. Customer success proactively identifies upsell and cross-sell opportunities, ensuring continued satisfaction and maximizing the lifetime value of high-value accounts.

B2B 127

B2B Cross-sell Customers GTM 127

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. No fluffjust real strategies, candid conversations, and proven results. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. My career accelerated when I helped other people.

GTM 68

GTM Engineering Customers Cross-sell 68

Heinz Marketing

MAY 15, 2025

Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. It’s typically described at a firmographic levelindustry, size, revenue, geography, and key characteristics like technology stack or compliance needs.

Drivers/motivators 52

Drivers/motivators B2C Cross-sell B2B 52

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. Salesforce’s state of sales report shows that sales leaders expect their AI adoption to grow faster than any other sales related technology. How is AI Changing Sales?

Sales 223

Sales Non-Profits CRM Pipeline 223

Martech

JUNE 12, 2024

First, utilize the same martech tools used to identify prospects to upsell, cross-sell and retention opportunities. Build upsell and cross-sell journey maps for key customer segments using scoring techniques and tools used for qualifying leads. Watch for patterns in page path analysis.

Customers 121

Customers Cross-sell Education Account management 121

Highspot

JANUARY 23, 2025

Yet, a rapidly changing landscape of technologies and buyer expectations can outpace professional development and overwhelm even seasoned professionals. McKinsey notes that as intelligent machines take over more physical, repetitive, and basic cognitive tasks, sales reps will need social, emotional, and technological skills to stand out.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Sales Hacker

JUNE 12, 2024

Strategies for pricing new products and cross-selling within an existing customer base. Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.

GTM 123

GTM Engineering Growth Cross-sell 123

Martech

APRIL 29, 2025

Why it’s useful: Cross-sell and upsell email performance hinges on relevance. Enhanced cross-channel reporting and link tracking What is it? This native integration removes the need for separate recommendation engines or custom development your emails can serve dynamic, data-driven suggestions in one drag-and-drop block.

Cross-sell 72

Cross-sell Campaign Appointment Prospecting 72

Partners in Excellence

APRIL 28, 2021

I was involved in a fascinating Clubhouse discussion on the future of selling. As we see more organizations move to permanent work from home or other more flexible workplaces, how we want to sell/engage becomes less important than the pragmatic, how does the customer want to engage. How do we help them recognize these challenges?

Sell 136

Sell Cross-sell Up-sell Technology 136

PandaDoc

OCTOBER 15, 2024

Luke Duggan, Group General Manager, Kiss Print Solutions We’ve only been using PandaDoc for a couple of months but in that time we have seen a 50% increase in sales conversions. PandaDoc helps us work faster and smarter, and the PandaDoc team has gone above and beyond to support our organization’s implementation of proposal technology.

Legal 52

Legal Contract Cross-sell Finance 52

Partners in Excellence

AUGUST 14, 2024

Whether it’s performance dashboards, looking at performance to date, or conversational intelligence tools that help us understand what happened. How might we increase average deal values, reduce buying/selling cycles, more effectively engage our customers? Are we we leveraging tools/technology/content as effectively as possible?

Cross-sell 135

Cross-sell Pipeline High impact Meeting 135

Sales Hacker

MARCH 7, 2022

He has so much sales and management knowledge he could write a book on it — and, in fact, he’s written seven, including “Sales Management That Works: How to Sell in a World That Never Stops Changing.” Here are some of the key takeaways from our conversation. Sales is cross-disciplinary.

Cross-sell 109

Cross-sell Territory Finance Sales 109

Martech

OCTOBER 10, 2022

Disconnect 3: Siloed people, process, data and technology versus company-wide integration. The average enterprise has 270 different technology + data subscriptions. Instead, develop dedicated, cross-functional teams to continuously collect and then operationalize customer intelligence into: The products you provide.

B2B 126

B2B GTM Customers Cross-sell 126

PandaDoc

MAY 22, 2025

Sales enablement is all about providing sales teams with the content, tools, training, and support they need to sell effectively. This function handles the behind-the-scenes mechanics so that sales teams can focus their time on selling. What is sales enablement? Want to cut quote time and close more deals?

Sales 52

Sales Cross-sell Finance CRM 52

Sales Hacker

OCTOBER 2, 2020

A Sales Engagement platform is a technology platform that brings sales (and often customer success) activities under a single roof, allowing sales professionals to efficiently and effectively focus on selling. Sales Engagement is designed to promote consistent conversations, rapid sales motions, and sales and marketing alignment.

Objectives and Key Results 139

Objectives and Key Results Sales Cross-sell Technology 139

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. Embrace sales technology and analytics Sales technology is among the biggest facilitators that help managers solve the biggest problems that come with outside sales. However, salespeople tend to miss the bigger picture.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Gong.io

AUGUST 19, 2021

It’s pretty straightforward: The client’s team reports a large gap given the time they spent selling, but nothing out of the ordinary. This gave them a data-driven way to decide where to focus their sales organization’s efforts so they could free up reps’ time to actually sell. “ See results, attached. Read their case study.

Product 127

Product Cross-sell CRM Sales 127

Sales Hacker

JULY 16, 2020

But look closer and you’ll see Giphy is yet another beneficiary of the Era of the Ecosystem — this paradigm in SaaS where the ability to integrate your technology into other products is just as important as your product itself. As a sales professional, building and co-selling with your ecosystem can help you shake loose new revenue.

Pipeline 122

Pipeline E-commerce Cross-sell Referrals 122

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. For example, if you’re in the healthcare industry, focus on privacy and personalized patient engagement technologies. If it worked once, it can work again.

Objectives and Key Results 114

Objectives and Key Results Cross-sell Strategize Retail 114

Martech

OCTOBER 16, 2023

They’re tied to a customer’s action and deliver value that should lead to a conversion. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. They create a conversation across multiple emails. I’m glad you asked!

Cross-sell 136

Cross-sell Retail B2C Strategize 136

Veloxy

MAY 24, 2023

Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. Generating high-quality leads that align with your target customer profile enhances the likelihood of conversion and accelerates sales velocity. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical Sales 130

ConversionXL

OCTOBER 7, 2022

Industry Average CAC Travel $7 Retail $10 Consumer goods $22 Manufacturing $83 Transportation $98 Marketing agency $141 Financial $175 Technology (Hardware) $182 Real estate $213 Banking/Insurance $303 Telecom $315 Technology (Software) $395. Can you lower costs by removing steps to market or sell your product (e.g.,

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Heinz Marketing

MARCH 16, 2022

Thanks to the marketing technology companies that have made the concept more approachable and actionable. Even if you are not actively or knowingly utilizing the AI technology, chances are you might still be using it through the tech stack that you currently own. Find new advertising audiences and conversion opportunities.

B2B 115

B2B Technology Technology Cross-sell 115

Martech

FEBRUARY 19, 2024

I am the first generative AI chatbot for marketing technology professionals. Use data to optimize campaigns for better ROI and conversion rates. Lead generation and conversion: Analyze data to identify the most effective lead generation sources and strategies. I am trained with MarTech content.

Customers 110

Customers Cross-sell Campaign Lead generation 110

Veloxy

APRIL 11, 2023

Yet, almost everyone will engage in the conversation if you ask their opinion on AI. It helps eCommerce companies personalize communications, upsell/cross-sell, and reduce cart abandonment rate. Let’s look at what these technologies offer to businesses. Who doesn’t talk about artificial intelligence nowadays?

Pipeline 130

Pipeline Sales CRM Price 130