Martech

JULY 15, 2024

Conversion Rate: This KPI measures the percentage of potential customers who take a desired action, such as making a reservation or signing up for a newsletter. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. Are you getting the most from your stack?

Customers

Heinz Marketing

JUNE 26, 2025

This post breaks down how leading revenue teams are cutting through the noise—triaging signals, mapping expansion paths, and building cross-functional systems to act. But that’s how you burn out your SDRs and tank your conversion rates. It includes frameworks and checklists you can put to work right now.

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Sales Gravy

JUNE 19, 2025

When a customer churns, you lose all potential referrals, upsells, and cross-sells they could have generated. The Trust Equation That Changes Everything Most salespeople think selling is about convincing, but selling is about connecting. That conversation addressed David's real concerns and kept Mary's soluti.

Commission

Sales Hacker

DECEMBER 17, 2024

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. I have no idea what episode we are currently on, but it’s getting up there. They’re signing the renewals, the cross-sell, up-sell.

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Search Engine Land

JULY 16, 2024

Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members. In addition, the integration of AR and VR technologies opens up exciting possibilities for enhancing the loyalty program experience.

Cross-sell

Martech

SEPTEMBER 24, 2024

The integration between SAP Sales Cloud and Gainsight Customer Success seeks to provide a seamless, continuing customer journey beyond conversion, supporting customer retention and growth. Email: Business email address Sign me up! Are we looking at a future where marketing, sales and customer success merge into one revenue team?

Cross-sell

SaaStr

APRIL 30, 2025

Tools like Gong can provide insights into call quality, follow-ups, and adherence to best practices. Look at quota attainment, activity levels (calls, emails, demos), and conversion rates. Review lead quality, conversion rates by segment, and the effectiveness of your ICP (Ideal Customer Profile). If so, why?

Cross-sell

Heinz Marketing

JUNE 25, 2025

Key ones include: Net Revenue Retention (NRR) Expansion Revenue (upsell/cross-sell) Customer Lifetime Value (CLV) Advocacy Rate (reviews, referrals, testimonials) Product adoption/usage Time-to-value (TTV) 2. Traditional metrics (MQLs, CTRs, funnel conversion rates) measure top-of-funnel activity. Reach out—we’d love to help.

B2B

Search Engine Land

SEPTEMBER 6, 2024

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. Business email address Sign me up! Processing.

Click Through Rate

Martech

JUNE 11, 2025

that most B2B lead generation has been like a quick handshake rather than a conversation over coffee. When we focus on how people want to buy rather than just what we have to sell, we drive more meaningful MQLs. The concept is simple, but execution is complex because it requires cross-functional collaboration.

Pipeline

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. According to Gartner, 77% of B2B buyers say their most recent purchase felt “very complex or difficult,” highlighting the importance of thorough product knowledge for anyone selling or supporting a solution.

Product

Salesforce

JUNE 17, 2025

Onboard fast, sell faster See how Sales Cloud speeds up the sales cycle with data and AI, making you more efficient at every step. Ensure Einstein Activity Capture and Einstein Conversation are also enabled. Sign up now Thanks, you’re subscribed! Finally, configure and test in Agent Builder.

Sell

Salesforce

SEPTEMBER 10, 2024

With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling. What’s more, AI-powered platforms provide agents with real-time insights into a customer’s history with the brand, prompting more meaningful and wide-ranging conversations.

Service

Highspot

JANUARY 23, 2025

In other words, hard skills guide what sales reps sell, and soft skills determine how they sell to prospects. Leaders can also track real-time progress through data analysis, guiding reps to build the confidence they need to handle challenging conversations and negotiations. Below are the top 10 skills to nurture: 1.

Objectives and Key Results

PandaDoc

OCTOBER 15, 2024

Key Features: Workflow automation : set up who is on your team, what their role is, and hook integrations with your CRM, proposal management system, and contract management software. Missed follow ups, lost sales opportunities, time lost to manual processes , and more can be costing you revenue without even realizing it.

Legal

Hubspot

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” They're typically sent following initial conversations, meetings, or proposals (shocking, I know.)

Clients

RingDNA

JULY 1, 2025

A sales playbook contains all the best practices, sequences and conversational techniques that reps need to follow to be successful. It can also help accelerate sales ramp up time. Conversational Roadmaps: The Complete Guide Call scripts can hold you back from building authentic connections and valuable relationships on sales calls.

Cross-sell

Salesforce

NOVEMBER 25, 2024

This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields. Agentforce, Cross-Object Merge Fields, and SMS require Data Cloud as a prerequisite. Data Cloud allows you to unlock all of your data sources – inside and outside the CRM.

Cross-sell

Salesforce

JULY 24, 2025

By sharing how I ended up as an Account Executive at Salesforce in Dublin, a city I now call home, I hope to show you what’s possible for your own journey. I grew up in a household where negotiation was a daily ritual. Yes, performance matters, but it’s the way you show up that makes the real difference: I always go the extra mile.

Cold Call

RingDNA

MARCH 31, 2025

To stay ahead, sales ops leaders must embrace new technology, rethink traditional processes, and focus on data quality, automation, and cross-team alignment. Analyze sales conversations in real-time to improve coaching and objection handling. Here’s what’s changing in sales operations and what teams need to know to succeed.

Government

Search Engine Land

AUGUST 7, 2024

The role of branded search defense While there are a lot of factors that go into the organic ranking of products on Amazon, we can oversimplify it to say that conversions for a specific keyword phrase over time is what has the greatest impact on organic ranking. A copycat brand ended up with the No. Business email address Sign me up!

Campaign

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. No fluffjust real strategies, candid conversations, and proven results. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. My career accelerated when I helped other people.

GTM

Salesforce

NOVEMBER 19, 2024

However, most companies are up against established rivals who compete on price. Watch the loss column grow, and prepare for an uncomfortable conversation with company leadership. Your business will have to set firm red lines that cannot be crossed, no matter how badly the sales team wants to close a deal. Get your data in order.

Price

Martech

SEPTEMBER 16, 2024

Improve the conversion rate of leads to opportunities by 15%. Achieve a 30% attendee-to-lead conversion rate at events. Increase cross-sell and upsell revenue by 25%. Field marketing: Enhancing event follow-ups Integrate event management tools with CRM to streamline lead capture and post-event follow-ups.

Go To Market

Martech

AUGUST 12, 2025

This is the gap Geoffrey Moore describes in “ Crossing the Chasm.” Crossing that gap is a product and marketing challenge. Treat education as a core marketing function In new categories, comprehension comes before conversion. Providing education that helps the market catch up. Are you ready? Email: See terms.

GTM

Salesforce

JULY 3, 2025

Sales automation works like your personal assistant, handling the repetitive tasks that eat up your time. This type of automation logs customer interactions, updates records in real time, prioritizes leads based on their likelihood to convert, and sends follow-up emails at just the right moment.

Technique

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. These early conversations helped shape Databricks product, pricing, and go-to-market strategy. Talk to users.

Technical Sales

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. Are new reps ramping up faster?

Pitch

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

Sell

Salesforce

OCTOBER 29, 2024

This practice also applies to canvassing — hanging physical flyers or starting conversations with people on the street to gather information. Like other sales approaches, the goal of door-to-door sales is to establish a relationship with a customer, upsell , cross-sell, and close more deals.

Objectives and Key Results

Highspot

AUGUST 11, 2025

Without accessible, always-up-to-date sales intelligence, your GTM teams waste time on the wrong plays, messages, and prospecting opportunities. That makes it easier to coach up low-performing reps, fix gaps in your GTM efforts, and scale what works. How do sales intelligence tools improve sales team performance?

GTM

Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. And, just as I mentioned, thats exactly where sales champions shine theyre not just deal-closers but dynamic professionals who go far beyond the basics of selling. You know this.

Negotiate

Heinz Marketing

MAY 15, 2025

Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. Use this data to build a documented, cross-functional ICP definition. They focus on business goals, cross-functional collaboration, and professional outcomes.

Drivers/motivators

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. No fluffjust real strategies, candid conversations, and proven results. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. My career accelerated when I helped other people.

GTM

ClickFunnels

JULY 8, 2025

Create an automated sales funnel to handle the repetitive tasks that eat up your time. Set up systems that work across all your businesses, like: Lead nurturing sequences for different customer segments Email campaigns triggered by specific behaviors (i.e., Want to see which funnel is driving the highest ROI this month?

E-commerce

Salesforce

APRIL 2, 2025

Product-led sales is a sales strategy where users experience and engage with a product first often through a free trial or freemium model before sales teams leverage usage data to drive conversions and expansions. The rep for the SaaS product sees that a major airline has signed up and is using their software.

Product

SaaStr

AUGUST 7, 2025

At Slack, WebFlow, and OpenAI, as soon as that channel lights up, everyone swarms in—our COO, engineering leaders, product managers. Adapt Decision Most companies would have tried to enable the existing team to sell both products. Every person had to learn the opposite product they weren’t selling. What did you learn?

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