Search Engine Land

JANUARY 25, 2024

Over time, more relevant ads lead to higher conversion rates and stronger brand loyalty. Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. YouTube has 2.1

Objectives and Key Results 114

Objectives and Key Results Campaign Finance Real Estate 114

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Recently, we increased our CTR by 28.1%, improving our Quality Score from 5.56 We found that single keyword ad groups increased CTR by 28.1%

CTR 108

CTR Start-ups Conversion Follow-up 108

Search Engine Land

JULY 17, 2023

Creating practical goals is the first step in crafting an SEO strategy, and should consider the following five steps: S pecificity: The goal must be clearly defined so it can be measured. There are many SEO KPIs , and the right measurement metrics depend upon your goals, but the following should help get you started.

Objectives and Key Results 98

Objectives and Key Results CTR Click Through Rate Represent 98

Hubspot

DECEMBER 18, 2014

Gentlemen, let’s get $6 up here for some Guns N Roses! Seconds later, men were racing up to the stage. This blog post is going to go more in-depth with conversion psychology and the elements that your business can implement into its landing pages to optimize conversion rates and produce happier customers.

Conversion 77

Conversion CTR E-commerce Lead generation 77

ConversionXL

JULY 7, 2020

For some of my personal Pinterest pages, the pins that I reuse I have an average click-through rate (CTR) of 2%. Based on that experience, Dollarsprout could be looking at up to 20,000 clicks a month. . If you search for “insurance” on Pinterest, you get pins such as these: Say that these have about a 1% CTR. Colorful design.

CTR 114

CTR Niche Objectives and Key Results Finance 114

ConversionXL

NOVEMBER 25, 2020

You can break them up into three main types—education, entertainment, and self-promotional. We follow the traditional funnel strategy—top, middle, and bottom—when thinking of content to create. If possible, create up to three videos a week and, at worst, create one video a month. Click-through rate (CTR).

CTR 129

CTR Entertainment Click Through Rate Education 129

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

MARCH 5, 2019

Often, “successful” cold email strategies end up in a blog post, which leads thousands to replicate it, destroying its effectiveness in the process. For example, Is the person who uses your product/service the decision-maker, or is there someone higher up? Alternatively, set up a Google Alert based on your chosen criteria.

CTR 130

CTR Follow-up Campaign Cold Call 130

ConversionXL

APRIL 14, 2021

Picking up a phone and cold calling (or emailing) is just not as effective as it once was—you need to be smarter both when it comes to which users you’re engaging and what kinds of messages you’re using. The first step in the process is getting to know your users (website visitors, social media followers, current customers, etc.)

Prospecting 141

Prospecting CTR Objectives and Key Results Cold Call 141

Hubspot

NOVEMBER 23, 2016

The components of the expanded text ad are as follows: Two Headlines (Shown in lavender in the left side of the image above). As opposed to standard text ads, ETAs have two headlines — a main headline and a secondary headline. Each headline can use up to 30 characters, as compared to the prior format of one headline with 25 characters.

A/B testing 78

A/B testing CTR Click Through Rate Campaign 78

Hubspot

AUGUST 8, 2019

For instance, check out the ad that came up in my search for “hair plugs”. This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Below, we review the main elements of a PPC campaign, ranging from broad to the more specific. Benefits of PPC. Search Engine Marketing (SEM).

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

ConversionXL

AUGUST 18, 2020

To put it in action for your SaaS company, follow the steps below. Clicks : The percentage of searches that result in a click (increasingly Google is serving up answers directly on the search engine results page, which is resulting in fewer clicks, so it’s important to not down the number of clicks as well as searches.)

B2B 123

B2B Campaign Start-ups CTR 123

Hubspot

JULY 11, 2012

We were very curious about that, too, especially since the links within your email are critical for driving action -- and conversion -- from your email marketing. Main Call-to-Action Link. If you're hosting a webinar or some other type of event, your main call-to-action in the email should invite people to “sign up for the event.

CTR 68

CTR Real Estate Promote Contact 68

Hubspot

MAY 16, 2017

At Socedo , our nurture emails get a 1% CTR on average. A 2% CTR is now considered "good". At this point, simply turning up the volume doesn't work anymore. On Twitter, we can identify potential buyers based on their tweets and following relations. Instead, you want to know: Which influencers your leads follow.

Campaign 73

Campaign CTR Click Through Rate Follow-up 73

ConversionXL

FEBRUARY 26, 2014

Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. We use targeting in a similar way to shape our terms to boost their conversion potential.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

OCTOBER 7, 2016

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Before we dive in, it’s important to first make the distinction between the content that is actually underperforming and the content that hasn’t ramped up or gained traction yet. Is the Content Really Failing?

CTR 78

CTR Promote Entertainment Follow-up 78

Hubspot

JUNE 13, 2012

Depending on the analytics tools you're using to track the performance of your landing pages, you can conduct an audit of your landing pages to identify those with the best lead-to-customer conversion rates. The two main ways include adding social media sharing links and social media follow links to your email messages.

CTR 67

CTR Click Through Rate Campaign B2C 67

Search Engine Land

MARCH 21, 2023

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. How well does the landing page follow through on the ad’s promise?

CTR 92

CTR Campaign Represent Click Through Rate 92

Search Engine Land

SEPTEMBER 11, 2023

users, views, average engagement time, conversions and so on). For instance: If a page ranks high on SERPs but has a low CTR, you might need to improve your metadata. If your page gets a lot of traffic but has a low conversion rate, it could be because your content isn’t solving the problem people are looking for.

CTR 144

CTR User Experience Trust Engineering 144

Hubspot

AUGUST 19, 2013

And it makes total sense -- Google’s main goal is to keep users happy so they keep using Google, and keep clicking results. New Data Shows AdWords Quality Score Can Save You Up to 50% on PPC. To investigate, I did a manual analysis of several hundred new clients that WordStream signed up in the first two months of 2013.

CTR 72

CTR Campaign Follow-up Start-ups 72

Hubspot

OCTOBER 24, 2012

Everyone who uses the web knows how frustrating it is to land on a page that sounds promising in the search results but ends up being useless when you visit it. Most frequently, you’ll see repetitive keywords in the following areas: page titles, on-page copy, and in domain names/URLs. I think we can all agree: Spam sucks!

User Experience 77

User Experience Engineering Real Estate Follow-up 77

Search Engine Land

OCTOBER 26, 2023

Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Get this right, and everything else will follow. Enable Google Ads conversion tracking In the age of AI and automation, accurate data tracking is more important than ever.

Campaign 111

Campaign A/B testing Objectives and Key Results CTR 111

Hubspot

JUNE 18, 2012

With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. Read on to learn everything you need to know about setting up a Google AdWords campaign! If you're having trouble coming up with keywords for your business, the Google AdWords Keyword tool can help you come up with ideas.

Campaign 77

Campaign CTR Networking Click Through Rate 77

ConversionXL

MAY 14, 2019

This post shows you: How to set up your YouTube account and Ads campaign; How to identify your target audience for YouTube Ads; Keys to successful YouTube Ads campaigns; Measurement and attribution for YouTube Ads. How to set up YouTube Ads. The first step to set up YouTube Ads is to create a YouTube channel. Drive conversions.

Campaign 133

Campaign CTR Objectives and Key Results Click Through Rate 133

Search Engine Land

JULY 31, 2023

Clearly focusing on your client’s objectives will inform almost everything about how you set up your programmatic activity. Increase conversions? There are two main ways to optimize your programmatic campaigns: Against objectives Consider your campaign KPIs and how you are performing against them.

Campaign 92

Campaign CTR Niche Networking 92

Search Engine Land

NOVEMBER 17, 2023

Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents.

Engineering 126

Engineering Niche Promote Up-sell 126

Hubspot

NOVEMBER 18, 2020

A substantial social following in the channels that matter most for your industry? Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter. Signing up for a free trial of your service. Conversational Landing Pages.

Lead generation 101

Lead generation A/B testing Gaming CTR 101

ConversionXL

JULY 22, 2021

Neglect them, and you run the risk of pages not showing up in SERPs. It’s all about helping Google understand your website better so that pages show up for the right searches. Alternatively, you can use Semrush’s Site Audit Tool (free for up to 100 pages) or Ahrefs Site Audit tool. 302: Temporary redirect.

User Experience 162

User Experience UX CTR Engineering 162

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. directly resulted in conversions. You can use this to your advantage to sell more products.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ClickFunnels

JANUARY 26, 2022

This begs the question: why do some marketers get caught up on establishing a sole stream of revenue? Approximately 90% of marketers claim that email was their main means of generating leads. When it comes to solo ads, we’re primarily playing with click-through rates and conversions. Email Lists.

Niche 246

Niche Click Through Rate Sales A/B testing 246

Sales Pop!

JUNE 28, 2021

Some of the most effective tools for increasing revenue are setting up a CRM and automating business processes. The main functional components of CRM are: Working with the client database; Working with analytical data and reporting. Setting up an SMS integration to follow up leads or contact them manually via SMS for HubSpot.

Niche 94

Niche CRM CTR Sales 94

Search Engine Land

MARCH 8, 2023

Demonstrate SEO’s value in your reports by including metrics such as customer acquisition, conversion rates, and revenue from organic traffic. Initialism: CWV, CSS, JS, API, GA4, XML, CTR, CMS, CPC, DA, LSI. Think of them as the main points of the report that are easy to remember and share with others. SUBSCRIBE See terms.

Objectives and Key Results 93

Objectives and Key Results CTR Consult Presentation 93

ConversionXL

JUNE 12, 2014

When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? You see, microcopy is practically everywhere, and in many scenarios, might influence a user’s decisions more than the big headline or body copy, simply because it’s closer to the point of conversion.

Conversion 112

Conversion User Experience UX CTR 112

Hubspot

MAY 6, 2021

Different from the buyer's journey or conversion funnel, lifecycle marketing considers a customer long after they make a purchase. No matter the cycle length, there are various stages that make up any lifecycle marketing plan. Take a look at the main lifecycle stages below. Conversion. Engagement.

CTR 101

CTR Campaign Retail Promote 101

Hubspot

NOVEMBER 14, 2014

But in conversion optimization, examples are especially hard to come across. Below are nine fascinating case studies to inspire your next conversion optimization test. 1) Slide-in CTAs increased CTR by 192% and generated 27% more submissions. 2) Putting the form below the fold increased conversions by 304%. The result?

Conversion 77

Conversion CTR Appointment A/B testing 77

ConversionXL

JUNE 12, 2014

When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? You see, microcopy is practically everywhere, and in many scenarios, might influence a user’s decisions more than the big headline or body copy, simply because it’s closer to the point of conversion.

Conversion 105

Conversion User Experience UX CTR 105

Search Engine Land

JUNE 7, 2023

Finally, cultural awareness must also apply when making up marketing materials. Analytics and your data Set up Baidu Analytics. Design toward the market When designing your website and display ads, remember that the images used should also follow cultural appropriateness standards. Simplified Chinese” is what is used.

Territory 88

Territory Click Through Rate Campaign Gambling 88