Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 113

GTM Cold Call Strategic partnership Follow-up 113

SaaStr

APRIL 6, 2025

A little ways back Databricks VP of Sales Heather Akuiyibo joined SaaStr to share unexpected things that work well at Databricks GTM organization as well as some things that havent worked as well. For a company targeting 100% year-over-year growth, this focus makes perfect sensebut it required data to validate.

Growth 80

Growth Territory Teamwork Cross-sell 80

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Over the last decade, he has worked with countless sales organizations to help them scale from startup to high-growth machines.

GTM 116

GTM X-functional Pipeline Construction 116

Martech

SEPTEMBER 5, 2024

Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). Calculating conversions by 1,000 impressions shows free trials nearly double demos. Processing.

B2B 123

B2B Non-Profits CTR Click Through Rate 123

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Let’s get into it.

GTM 124

GTM Growth Referrals Cross-sell 124

SaaStr

OCTOBER 25, 2024

The GTM survey shows a 10% increase in sales-qualified conversions and a 40% increase in sales-qualified conversions for the top third of these businesses. 5: AI Isn’t Impacting Conversion Rate Companies can now deploy a sales copilot or utilize full SDR automation fairly quickly. So it doesn’t matter today.

Go To Market 132

Go To Market Quota GTM Price 132

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 127

GTM B2B Conversion Objectives and Key Results 127

SaaStr

NOVEMBER 20, 2024

A New GTM Mental Model for AI Products That feedback told GitHub that people who weren’t using the GitHub platform still wanted to use Copilot for Business. You have to listen on the product front and the GTM front. Ship to learn Embrace a growth mindset Their core ethos is being iterative and a little uncomfortable.

Product 104

Product GTM Legal Launch 104

SaaStr

MARCH 23, 2025

What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1. The first GTM hires are your most important Your initial sales team sets the culture and performance bar.

GTM 97

GTM Territory Pipeline Growth 97

Sales Hacker

AUGUST 13, 2024

Prior to her role at Iterable, Adriana held influential senior leadership positions at Tableau, where she significantly contributed to the company’s remarkable growth from $250 million to over $1 billion, culminating in the successful Salesforce acquisition.

GTM 123

GTM Growth B2C B2B 123

Sales Hacker

SEPTEMBER 3, 2024

Personal growth lessons on reframing your relationship with drive and ambition. This Salesforce-native suite of sales solutions empowers seller productivity, streamlines workflows, and uncovers hidden opportunities – all leading to significant revenue growth – learn more. Brought to you by Vanta.

GTM 125

GTM Growth Price Go To Market 125

Martech

NOVEMBER 27, 2024

However, the conversation often neglects a key component in the shadows: people. Go-to-market (GTM) teams play a key role in delivering value to their organizations. However, this doesn’t mean organizations should focus only on GTM AI strategy. They need a broader, organization-wide strategy with a GTM application.

GTM 114

GTM Teamwork Technology Technology 114

Sales Hacker

MARCH 12, 2024

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. The story of a $2.6

GTM 124

GTM Growth Strategic partnership Pipeline 124

Martech

OCTOBER 22, 2024

Conversely, lower points should be given to leads outside your service area. Dig deeper: A scoring model your GTM team will fall in love with 3. Conversely, if you’re targeting SMBs, adjust your scoring model accordingly. Growth trajectory Companies on a growth trajectory (e.g.,

Cross-sell 119

Cross-sell Lead generation GTM Territory 119

Sales Hacker

OCTOBER 1, 2024

Balancing product-led growth with an enterprise sales motion. Leveraging customer stories as a powerful growth lever. Lessons learned from LiveRamp’s explosive growth and acquisition by Acxiom. 7:40) The transition from purely product-led growth to supporting an enterprise sales motion. (11:52) Why HG Insights?

GTM 115

GTM Growth Customers Account management 115

Sales Hacker

JUNE 12, 2024

Orum is an AI-powered live conversation platform designed to supercharge sales activity, connect sales teams, and drive more revenue over the phone. The post GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl appeared first on GTMnow. Brought to you by Orum.

GTM 125

GTM Engineering Growth Cross-sell 125

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. SDR hiring is declining, while AE hiring remains steady and shows gradual growth. Details below – let’s get into it.

GTM 124

GTM Sales Growth Represent 124

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. And then along the way. 00:07:00] Um, why make that shift?

GTM 77

GTM X-functional Start-ups Campaign 77

Sales Hacker

NOVEMBER 14, 2023

What you will learn The importance of leveraging your connections Strategically pulling in every sales team within your org to orchestrate deals How to hire the best AE’s for your company How to be an effective storyteller Optimizing different parts of your funnel in order to extract incremental dollars Highlights (2:57) Sean Marshall’s success attributor (..)

GTM 123

GTM Growth Referrals Contract 123

Sales Hacker

SEPTEMBER 17, 2024

He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a wealth of expertise on the evolving MarTech and RevTech landscape.

GTM 124

GTM Contract CRM Technology 124

Sales Hacker

JULY 8, 2024

The value of long-term relationships and “compound interest” in professional growth. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. Brought to you by Orum.

GTM 127

GTM Trust Finance Go To Market 127

Sales Hacker

JANUARY 30, 2024

Using events as a way to engage with customers and drive conversations. 23:09) Strategies for hacking events to drive conversations. (27:49) 23:09) Strategies for hacking events to drive conversations. (27:49) What You Will Learn: Challenges of entering crowded markets with large incumbents.

GTM 111

GTM UX Finance Growth 111

Force Management

NOVEMBER 30, 2023

Today's leaders have an uphill battle to successfully tackle revenue growth goals. Strategies for growth and evolution should drive alignment across all your revenue teams. Externally, marketplace dynamics have shifted and buyers have redefined why and how they buy.

Growth 146

Growth GTM Cross-sell Drivers/motivators 146

Sales Hacker

JULY 2, 2024

Nick Dolik is a NYC-based investor, currently the Managing Director at TriplePoint Capital, and is focused on supporting founders and funding high-growth technology companies. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

Finance 124

Finance GTM Growth Go To Market 124

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. But growth has to be north of 30. Jason asks.

GTM 122

GTM Pipeline Growth Quota 122

Sales Hacker

SEPTEMBER 24, 2024

The power of a founder’s personal brand and thought leadership to drive growth, especially in the early stages. 5:25) Why LinkedIn content creation is an efficient growth engine for startups. (13:29) 13:29) Factors that led to Adam’s LinkedIn content resonating and driving massive growth. (20:56)

GTM 78

GTM Growth Launch B2B 78

Sales Hacker

JANUARY 19, 2024

The noisier it gets, the more challenging organic growth becomes. There are tons of ‘hacks’ you can do for social growth, but we always look longterm. 3 Things from Sam’s Playbook for LinkedIn Growth Sam McKenna , Founder at #samsales shares 3 aspects of her playbook 1. Play longterm games with longterm people”.

Growth 124

Growth GTM CRM Launch 124

Sales Hacker

AUGUST 6, 2024

Discussed in this Episode: The key differences between product-led growth (PLG) and product-led sales (PLS). Highlights: (9:50) Andrew’s definition of product-led growth and how it differs from product-led sales. (12:16) The post GTM 106: Mastering the Transition from PLG to PLS with Andrew Johnston appeared first on GTMnow.

GTM 119

GTM Commission Go To Market Growth 119

Sales Hacker

MARCH 19, 2024

With over 15 years of marketing experience, Katrina is passionate about helping companies through stages of substantial growth including helping 6 companies exit successfully – from pre to post IPO as well as notable acquisitions. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Early-bird tickets expire next week.

GTM 117

GTM Management Consulting Growth Pipeline 117

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. It’s a C-suite perspective that’s not limited to GTM. They talk about other functions in much the same way. That would be bad.

GTM 102

GTM Drivers/motivators Legal Finance 102

Sales Hacker

JULY 30, 2024

Why focusing on generating pipeline is often better than optimizing conversions. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. The risks of scaling sales teams too quickly based on flawed hiring models.

GTM 118

GTM Finance Pitch Campaign 118

Sales Hacker

JUNE 26, 2024

In this milestone 100th episode, Scott is joined by Sophie Buonassisi , VP of Marketing at GTMfund and GTMnow and a key architect behind the media brand’s growth. Key metrics and growth strategies for the GTMnow brand and assets. 16:15 – GTM Now: Content and metrics. 6:05 – Importance of in-person events.

GTM 102

GTM Finance Growth Go To Market 102

Sales Hacker

SEPTEMBER 10, 2024

is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 Discussed in this Episode: Apollo’s product-led growth (PLG) model and how it enables a great customer experience. Balancing self-serve and sales-assisted motions to drive growth across segments.

GTM 122

GTM Growth Sales Consult 122

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. When that model succeeds in driving rapid growth early on, it gets validated and often solidified in the minds of company leadership as the enduring formula that will guide the company through multiple phases of growth. . Good companies build a strong GTM model.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Heinz Marketing

OCTOBER 3, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing For many organizations today, sustainable growth is the new goal. After all, it is the COO who can operationalize the company’s vision through a unified Revenue Growth strategy, a strategy that narrows the gaps between sales, customer success, product, and marketing.

Growth 96

Growth GTM Pipeline CRM 96

Sales Hacker

MARCH 26, 2024

By focusing on human first community building, content marketing, live events and creative activations, they developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company’s growth from $0 to $100M+ ARR, and eventual acquisition by Vista Equity at a $1.1B For more information, head over to withsynch.com.

GTM 120

GTM Pipeline B2B Go To Market 120

SaaStr

JANUARY 22, 2021

What does it mean to make your product the star in your SaaS growth strategy? Ciara Peter (Gainsight VP of Product & Design) and Mickey Alon (CTO & Founder of Gainsight PX) share their practical tips for product leaders looking to achieve business growth. Product-Led Growth: The Disruptive GTM Strategy.

Growth 113

Growth Product GTM User Experience 113