Martech

JULY 16, 2025

In this episode of Conversations with MarTech, we talk to Korina Edwards, vice president of marketing at Vidyard, about how sales, marketing and customer success teams are using video to improve engagement and grow their business. The post How to use video to bolster your GTM strategy appeared first on MarTech. Email: See terms.

GTM

Search Engine Land

OCTOBER 8, 2024

Microsoft Clarity provides the insights needed to ensure consistency across the entire campaign, from targeting to conversion. For example, I noticed that weekend traffic to my site is high, but conversions are low. See the example below: Building custom events with GTM Prebuilt filters are great, but they are limited.

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SaaStr

JUNE 24, 2025

ICONIQ’s latest report, surveying 205 GTM executives in April 2025 , reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion rates. vs $8.7K), and dramatically leaner operations.

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Sales Hacker

NOVEMBER 26, 2024

” – Scott Barker The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders – the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. .” With Apollo I believe you can accomplish both.”

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Sales Hacker

NOVEMBER 19, 2024

He has spent the past 20 years skillfully building and transforming numerous Go-To-Market (GTM) teams. 20:26) How TaskUs increased opportunity conversion 4x through better lead engagement. (24:20) The post GTM 122: The 4 Ps of Sales Success: People, Process, Platforms, Performance with Phil Hernandez appeared first on GTMnow.

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Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

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Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails. What you can do is focus on metrics that lead to those results.

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Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

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Martech

SEPTEMBER 5, 2024

Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). Calculating conversions by 1,000 impressions shows free trials nearly double demos.

B2B

Highspot

AUGUST 11, 2025

The best sales tools that offer intel into sales representatives’ engagement efforts also supply AI-powered insights that help your GTM teams move with precision, make better decisions, and tighten execution. Your GTM leaders push initiatives without knowing what’s working. Your BDRs run plays that don’t land.

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Martech

OCTOBER 10, 2024

Microsoft Clarity provides the insights needed to ensure consistency across the entire campaign, from targeting to conversion. For example, I noticed that weekend traffic to my site is high, but conversions are low. See the example below: Building custom events with GTM Prebuilt filters are great, but they are limited.

GTM

Sales Hacker

JULY 23, 2025

She began her career in door-to-door restaurant sales and now builds GTM from the ground up, helping 50% of the population with dietary needs find safe, personalized dining experiences. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

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Heinz Marketing

SEPTEMBER 24, 2024

Benefit : AI-driven tools reduce the manual effort of prospecting by surfacing high-quality leads and giving SDRs the data they need to personalize outreach more effectively. Conversational Emails and Outreach Challenge : SDRs often struggle to send personalized emails at scale to maintain a genuine connection with prospects.

Objectives and Key Results

Martech

APRIL 9, 2025

However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. This allows GTM teams to move from insight to execution without manual handoffs, resulting in faster and more consistent outcomes. Lead conversion. Companies like ZoomInfo are already making strides in this direction. Company research.

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Sales Hacker

APRIL 4, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The shift to a new operating model: the GTM AI Operating System.

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Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM

Martech

AUGUST 12, 2025

It takes a go-to-market (GTM) strategy that helps buyers understand what the product does, why it matters now and how it fits into their world. Dig deeper: The GTM revolution is here. Treat education as a core marketing function In new categories, comprehension comes before conversion. Are you ready? Create materials.

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Martech

OCTOBER 22, 2024

Conversely, lower points should be given to leads outside your service area. Dig deeper: A scoring model your GTM team will fall in love with 3. Conversely, if you’re targeting SMBs, adjust your scoring model accordingly. As your business evolves, your scoring model should adapt to new trends, customer behaviors and goals.

Cross-sell

SaaStr

MARCH 23, 2025

What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1. The first GTM hires are your most important Your initial sales team sets the culture and performance bar.

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SaaStr

NOVEMBER 20, 2024

A New GTM Mental Model for AI Products That feedback told GitHub that people who weren’t using the GitHub platform still wanted to use Copilot for Business. You have to listen on the product front and the GTM front. Other Learnings in the GTM Journey GitHub has had to adjust to new sales stages and new buyer personas.

Product

SaaStr

OCTOBER 25, 2024

The GTM survey shows a 10% increase in sales-qualified conversions and a 40% increase in sales-qualified conversions for the top third of these businesses. 5: AI Isn’t Impacting Conversion Rate Companies can now deploy a sales copilot or utilize full SDR automation fairly quickly. So it doesn’t matter today.

Go To Market

Heinz Marketing

JUNE 26, 2025

But that’s how you burn out your SDRs and tank your conversion rates. The real power comes from aligning your GTM teams to act on those cues. It includes frameworks and checklists you can put to work right now. Signal ≠ Intent: Triage Before You Trigger Most teams treat all engagement as good engagement.

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Martech

JULY 10, 2025

” Most GTM organizations are built on dozens, even hundreds, of these micro-assumptions: that buyers move through a funnel, that awareness leads to interest, leads to consideration, leads to conversion, that more content equals more leads, that the right attribution model can resolve causality, and that activity equals value.

GTM

SaaStr

JULY 29, 2025

AI in GTM Efficiency: The Playbooks from Databricks, Monday.com and Benchling How three high-growth companies are actually implementing AI across their revenue operations — and what it means for your AI-informed GTM strategy today. The Budget Reality: AI Isn’t Free Here’s where the conversation got real.

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SaaStr

JULY 22, 2025

Key Insights: GTM roles have 32% annual turnover (CMOs) and 32% annual turnover (CROs) This means roughly 1 in 3 CMOs and CROs turn over every single year Compare this to CEOs (4.3-year years) Even VP-level GTM roles struggle: VP of Sales (2.0 The data shows GTM roles across the board are the most volatile: Chief Marketing Officer: 1.8

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Martech

AUGUST 7, 2025

My 2019 SXSW keynote was devoted to demonstrating how ACT causally drives deal velocity, conversion and expansion. Dig deeper: Your GTM spend isn’t just an expense — it’s an asset Time-lagged causality: Why attribution fails and ACT succeeds ACT doesn’t just tell you what matters — it tells you when. It’s ritual.

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Sales Hacker

JUNE 24, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? Steven Farnsworth (Gaiia) – VP of GTM at Gaiia and early GTM leader at Workato and Outreach. Navigating payroll, benefits, and compliance shouldn’t slow you down.

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Highspot

JULY 2, 2025

In today’s high-stakes go-to-market (GTM) environment, success isn’t defined by having the best product or service. Yet, this is exactly where many GTM teams fall short. Done poorly , GTM enablement is just another support function. For others, it begins with embedding AI in coaching conversations or sales plays.

GTM

SaaStr

APRIL 6, 2025

A little ways back Databricks VP of Sales Heather Akuiyibo joined SaaStr to share unexpected things that work well at Databricks GTM organization as well as some things that havent worked as well. The sales team now thinks beyond the close, fundamentally changing how they approach customer conversations and solution design.

Growth

Sales Hacker

JUNE 17, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONiQ and a Board Member of Speedchain and CaptivateIQ. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS.

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Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Um, well, this has been an awesome conversation. So focus on that.

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Martech

JANUARY 7, 2025

In my last article on account-based expansion (ABE), I introduced the the 40/40/20 rule ; now, Ill outline a framework for GTM alignment. Expansion qualified account (EQA) conversion rates. The difference between moderate and exceptional results usually comes down to one critical factor: cross-functional alignment. The reason?

Objectives and Key Results

Partners in Excellence

JULY 21, 2025

In our GTM strategies, in our engagement strategies, we constantly look for differentiators and competitive advantage. We often talk about the human in the loop with AI, but over the past 5-7 years we’ve proactively designed out the human in the loop in our GTM strategies—independently of AI.

GTM

Partners in Excellence

JUNE 23, 2025

Even when we claim to be customer centric, too often, we organize our GTM motions and measure our success in ways that make customers collateral damage, or worse, a means to our ends. We organize the customer engagement strategy around our GTM process, bow ties, staged pipeline processes. They are designed to scale our GTM goals.

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Martech

NOVEMBER 27, 2024

However, the conversation often neglects a key component in the shadows: people. Go-to-market (GTM) teams play a key role in delivering value to their organizations. However, this doesn’t mean organizations should focus only on GTM AI strategy. They need a broader, organization-wide strategy with a GTM application.

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Martech

OCTOBER 21, 2024

In both cases, the only solution was to reverse-engineer what was being tracked and reported in Google Analytics, replicate it into a new GTM container and then delete the old GTM container from the site’s code. In another instance, the client had no idea who had set up their Tag Manager account and, as a result, was locked out.

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Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. It’s a C-suite perspective that’s not limited to GTM. They talk about other functions in much the same way. That would be bad.

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