Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 82

GTM Engineering Customers Cross-sell 82

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Feeling that AI FOMO?

GTM 100

GTM Engineering Electricity X-functional 100

Sales Hacker

NOVEMBER 12, 2024

We worked with their team to create an interactive demo page – you can check it out at: [link] The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders – the experts who have ‘been there, done that’ to build some of the fastest-growing software companies.

GTM 109

GTM Customers Growth Go To Market 109

Search Engine Land

OCTOBER 8, 2024

Microsoft Clarity provides the insights needed to ensure consistency across the entire campaign, from targeting to conversion. For example, I noticed that weekend traffic to my site is high, but conversions are low. See the example below: Building custom events with GTM Prebuilt filters are great, but they are limited.

GTM 105

GTM UX Campaign Referrals 105

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 68

GTM Engineering Customers Cross-sell 68

Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Martech

APRIL 9, 2025

However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. This allows GTM teams to move from insight to execution without manual handoffs, resulting in faster and more consistent outcomes. Lead conversion. Companies like ZoomInfo are already making strides in this direction. Company research.

GTM 129

GTM Strategic planning Strategize B2B 129

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails. What you can do is focus on metrics that lead to those results.

GTM 114

GTM X-functional Pipeline Construction 114

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

GTM 131

GTM B2B Conversion Objectives and Key Results 131

Sales Hacker

MAY 16, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. You need GTM alignment. The market also took notice.

GTM 70

GTM Represent Legal Go To Market 70

Martech

SEPTEMBER 5, 2024

Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). Calculating conversions by 1,000 impressions shows free trials nearly double demos.

B2B 128

B2B Non-Profits CTR Click Through Rate 128

Partners in Excellence

MARCH 5, 2025

I speak with lots of leaders about their GTM strategies. My social channels are dominated by experts suggesting the GTM strategies. We set goals for outreach: So many emails, so many social interactions, so many calls/texts, so many conversations, so many meetings. We have endless conversations around metrics and data analysis.

Customers 107

Customers GTM Conversion Meeting 107

SaaStr

OCTOBER 25, 2024

The GTM survey shows a 10% increase in sales-qualified conversions and a 40% increase in sales-qualified conversions for the top third of these businesses. 5: AI Isn’t Impacting Conversion Rate Companies can now deploy a sales copilot or utilize full SDR automation fairly quickly. So it doesn’t matter today.

Go To Market 133

Go To Market Quota GTM Price 133

SaaStr

NOVEMBER 20, 2024

A New GTM Mental Model for AI Products That feedback told GitHub that people who weren’t using the GitHub platform still wanted to use Copilot for Business. You have to listen on the product front and the GTM front. Other Learnings in the GTM Journey GitHub has had to adjust to new sales stages and new buyer personas.

Product 105

Product GTM Legal Launch 105

Martech

OCTOBER 21, 2024

In both cases, the only solution was to reverse-engineer what was being tracked and reported in Google Analytics, replicate it into a new GTM container and then delete the old GTM container from the site’s code. In another instance, the client had no idea who had set up their Tag Manager account and, as a result, was locked out.

GTM 130

GTM Contract Clients Campaign 130

Martech

OCTOBER 10, 2024

Microsoft Clarity provides the insights needed to ensure consistency across the entire campaign, from targeting to conversion. For example, I noticed that weekend traffic to my site is high, but conversions are low. See the example below: Building custom events with GTM Prebuilt filters are great, but they are limited.

GTM 75

GTM UX Campaign Referrals 75

Heinz Marketing

SEPTEMBER 24, 2024

Benefit : AI-driven tools reduce the manual effort of prospecting by surfacing high-quality leads and giving SDRs the data they need to personalize outreach more effectively. Conversational Emails and Outreach Challenge : SDRs often struggle to send personalized emails at scale to maintain a genuine connection with prospects.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Feedback from GTM leaders echoes this notion. The post The State of GTM Jobs: Sales appeared first on GTMnow.

GTM 123

GTM Sales Growth Represent 123

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 121

GTM Growth Referrals Cross-sell 121

Martech

NOVEMBER 27, 2024

However, the conversation often neglects a key component in the shadows: people. Go-to-market (GTM) teams play a key role in delivering value to their organizations. However, this doesn’t mean organizations should focus only on GTM AI strategy. They need a broader, organization-wide strategy with a GTM application.

GTM 119

GTM Teamwork Technology Technology 119

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Um, well, this has been an awesome conversation. So focus on that.

GTM 74

GTM X-functional Start-ups Campaign 74

Sales Hacker

SEPTEMBER 17, 2024

He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. 13:05) Fundamental building blocks for an effective GTM tech stack. (21:15) The post GTM 112: The Ultimate MarTech Guide and the Great Contraction with Austin Hay appeared first on GTMnow.

GTM 123

GTM Contract CRM Technology 123

Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. Our conversation also touches on the current state of the data layer in martech, where data increasingly flows to a data warehouse or data lake.

GTM 123

GTM CRM Conversion Market share 123

SaaStr

MARCH 23, 2025

What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1. The first GTM hires are your most important Your initial sales team sets the culture and performance bar.

GTM 92

GTM Territory Pipeline Growth 92

Martech

MARCH 19, 2025

In this conversation, Liam discusses how marketers can take advantage of share of search, what theyll learn from its data and potential pitfalls to be aware of. Voice agents will change how you think about your brand and your website What do C-level execs think of their GTM strategies?

GTM 113

GTM B2B Market share Conversion 113

Sales Hacker

JULY 17, 2024

The post GTM 103: Blockchain’s Impact on Finance and Investing with Annelise Osborne appeared first on GTMnow. This podcast is produced by GTMnow, the media brand of VC firm GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.

Finance 122

Finance GTM Go To Market Technology 122

Sales Hacker

JANUARY 30, 2024

Using events as a way to engage with customers and drive conversations. 23:09) Strategies for hacking events to drive conversations. (27:49) 23:09) Strategies for hacking events to drive conversations. (27:49) What You Will Learn: Challenges of entering crowded markets with large incumbents.

GTM 107

GTM UX Finance Growth 107

Sales Hacker

JULY 8, 2024

Orum is an AI-powered live conversation platform designed to supercharge sales activity, connect sales teams, and drive more revenue over the phone. The post GTM 102: Building Trust, Embracing Old-School Tactics, and Scaling Sales Teams with David Greenberger appeared first on GTMnow. Brought to you by Orum.

GTM 125

GTM Trust Finance Go To Market 125

Sales Hacker

JUNE 18, 2024

The evolution of content marketing from “clicks to conversations” Choosing people over product and finding passion in your work. 24:25 – The shift from “clicks to conversations” in content marketing. 24:25 – The shift from “clicks to conversations” in content marketing.

GTM 118

GTM Customers Go To Market Conversion 118

Sales Hacker

OCTOBER 31, 2023

Before joining the GTMfund team, she built and scaled GTM at a predictive conversion optimization company. She enjoys advising SaaS companies as they build out and optimize their marketing and overall GTM strategies. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase.

GTM 123

GTM B2B CRM Contact 123

Partners in Excellence

MAY 23, 2025

As a sidenote, so much of the early results of these efforts, don’t seem to show improvements in results, at least in our GTM strategies.). How can we engage AI in helping brainstorm, simulate, and reinvent our GTM strategies? How can we more effectively design collaborative conversations with our customers?

GTM 91

GTM CRM Follow-up Start-ups 91

Sales Hacker

JULY 2, 2024

Orum is an AI-powered live conversation platform designed to supercharge sales activity, connect sales teams, and drive more revenue over the phone. The post GTM 101: A Founder’s Guide to Financing Environments and Navigating Venture Debt with Nick Dolik appeared first on GTMnow. Brought to you by Orum.

Finance 121

Finance GTM Growth Go To Market 121

Martech

OCTOBER 22, 2024

Conversely, lower points should be given to leads outside your service area. Dig deeper: A scoring model your GTM team will fall in love with 3. Conversely, if you’re targeting SMBs, adjust your scoring model accordingly. As your business evolves, your scoring model should adapt to new trends, customer behaviors and goals.

Cross-sell 124

Cross-sell Lead generation GTM Territory 124

Sales Hacker

AUGUST 13, 2024

The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders – the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. The post GTM 107: Fueling Growth with AI-Powered Marketing Experiments | Adriana Gil Miner appeared first on GTMnow.

GTM 120

GTM Growth B2C B2B 120

Sales Hacker

SEPTEMBER 3, 2024

The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders – the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. The post GTM 110: Vertical SaaS Secrets and Unlocking Growth with Price’s Law with Dennis Lyandres appeared first on GTMnow.

GTM 123

GTM Growth Price Go To Market 123

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. It’s a C-suite perspective that’s not limited to GTM. They talk about other functions in much the same way. That would be bad.

GTM 109

GTM Drivers/motivators Legal Finance 109

Sales Hacker

MARCH 12, 2024

Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Candid, off-the-record conversations — no recordings here. The post GTM 85: A $2.6 Early-bird tickets expire next week. Austin’s F1 track.

GTM 122

GTM Growth Strategic partnership Pipeline 122