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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

The Sales Leadership Framework Behind Multiple $100MM ARR Orgs Whether on the podcast, a one-to-one conversation, in GTMfund’s Slack, in a digital live event… the same pattern surfaces: the best leaders develop and leverage systems. Palmyra X 004 distinguishes itself with its exceptional performance on function calling tasks.

GTM 114
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Data-Driven Forecasting and Budget Justification – A CMO’s Guide to Speaking the CFO’s Language (Part 2)

Heinz Marketing

This article builds on that foundation, highlighting how successful marketing leaders leverage conversion data, benchmarks, and financial packaging to create a trusted, mutually beneficial partnership with finance. X revenue), convert with known rates, and reverse-engineer needed funnel volume. Proving alignment = growth.

SQL 54
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How to get cited in ChatGPT+ (and win the new search game)

Sales Hacker

Include FAQs, bullet takeaways, and long-tail context to increase coverage of conversational prompts and improve scannability for both LLMs and users. Prompt-to-lead funnel: How many AI prompts → clicks → conversions. Share on LinkedIn | Share on X Tag @GTMnow so we can see your takeaways and help amplify them.

Gaming 63
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The Best Programming Languages for Digital Marketers

ConversionXL

For a newcomer, there are four programming languages worth learning: SQL*. Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. Python, SQL, JavaScript, and Bash were created by different computer scientists in different circumstances.

SQL 134
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

B2B 110
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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Sales outsourcing agencies tend to outperform your own team with: Proven experience in exactly the sales functions they offer. Some functions (e.g.

B2B 99
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Behavior-Based Attribution Using Google BigQuery ML

ConversionXL

Because with out-of-the-box tools, you’re limited by their functionality, data transformations, models, and heuristics. and conversions; Collect data from the CRM about final orders/lead statuses; Stitch everything together by session to understand the cost of each session; Apply attribution models to understand the value of each session.

SQL 91