Remove CRM Remove Cross-sell Remove Customer Relationship Management
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CDP and customer experience: Best of the MarTechBot

Martech

Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g., website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. This allows for better tracking of customer interactions and preferences.

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CRM strategy: What every business needs to improve customer relationships

PandaDoc

Customer relationship management (CRM) software is a popular choice for many businesses. But even though companies use CRM software , many haven’t taken the time to build a cohesive strategy around the customer information within their database. What is a CRM strategy? Let’s hop in.

CRM
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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

Your contact centers offer a number of opportunities to support your broader business goals through great customer service and profitability. With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling.

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10 Sales Automation Tips For Startups (Tools & Techniques)

Salesforce

Attract more customers with Salesforce AI Attract More Customers With Starter Suite CRM 7 AI Strategies To Boost Sales For Small Businesses Learn How Your AI CRM Scales With You AI Sales Forecasting For Startups: How To Get It Right Sales automation isn’t just a nice-to-have — it’s a must if you want to grow fast.

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Account-based selling in 2025: Everything to know

Highspot

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

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Complex sales CPQ: Accelerating sales cycles and eliminating bottlenecks

PandaDoc

If youre selling a cup of coffee, the options are relatively simple. You choose a price based on size, add any extras, and send your customers on their way. Take buying a CRM, for example. Closing the deal is just one step; ensuring customer success and fostering long-term relationships requires ongoing work.

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B2B sales enablement: How to elevate your approach

Highspot

Enablement focusing on content management Through marketing and sales team collaboration, B2B sales enablement teams can turn their attention to: Content marketing: Developing detailed assets that can be leveraged for account-based selling, ad-hoc prospect and customer engagement, and content management.

B2B