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Generative CRM — Here’s What It’ll Mean For Your Business

Salesforce

Now imagine your customer relationship management (CRM) platform doing all this in seconds, so you can fine-tune that email and send it sooner. This is the promise of generative CRM, which will combine the power of generative artificial intelligence (AI) with your customer data to make your teams more productive.

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What Is Good Customer Service?

Salesforce

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

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How Allied Beverage is transforming customer experience

Martech

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. And Allied Beverage needed a more efficient way to handle all the service calls during a crisis.

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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce

Think about the last decision you made about a product or service. You need to connect referral marketing to your CRM data Referral marketing relies on having a connected data strategy that gives you a complete view of your customers. Customer relationship management (CRM) data is key to creating targeted referral promotions.

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Mastering Basic Sales – A Detailed Guide

The 5% Institute

In the ever-evolving landscape of online commerce, basic sales form the bedrock of a successful business. Basic sales are the fundamental transactions that initiate a customer-business relationship. Whether it’s a product or service, mastering the art of basic sales is crucial for sustained business growth.

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AI, Without the Angst – How to Use It Without Losing Your Customers’ Trust

Salesforce

It’s almost hard to believe now, but consumers were once wary of e-commerce. The employee view In a survey of more than 4,000 employees across sales, service, marketing, and commerce, 73% said they believe generative AI introduces new security risks. There was a trust gap.

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