SaaStr

JULY 27, 2022

Secret 5: Build a B2C Rather Than a B2B Marketing Engine. When considering B2B versus B2C tactics, B2B is more about relationship building with longer sales cycles, while B2C leans toward building awareness and supporting independent buyer journeys. Key Takeaways.

Go To Market 75

Go To Market GTM B2C Price 75

Highspot

JANUARY 9, 2024

This includes market understanding, solution selling, and long-term relationship building. Technology Training Technology training keeps sales teams up-to-date with the latest tools and solutions to streamline the sales process, from CRM systems to data analytics.

Technique 52

Technique B2B Cross-sell Negotiate 52

Sales Hacker

NOVEMBER 21, 2019

The struggle to find clients, research, and keep CRM data up-to-date is a task that sucks time and energy from a sales team’s day. When faced with winning or losing a commission check, they’re going to push forward and work directly with their accounts, not spend time entering data into a CRM system. AI Use Case #1: Research.

Technology 84

Technology Technology Sales Clients 84

Cience

NOVEMBER 6, 2019

The most important thing about any go-to-market approach is the buyer and the buying process. It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. What are the key requirements in developing an effective multi-channel go-to-market effort?

Retail 42

Retail Manufacturing Price Up-sell 42

Heinz Marketing

MARCH 1, 2021

I think some people still feel more comfortable responding to a business signal than bringing up something personal, even though the personal thing might actually be a faster accelerant towards the relationship building. How are the most successful salespeople as well as marketers balancing the business story with Darth Vader?

Pipeline 124

Pipeline Sales Up-sell Start-ups 124

Hubspot

JUNE 8, 2021

using Zoom, Skype, email, and CRM). If the product you're supposed to sell isn't ready to go to market by the deadline, you'll be the one explaining the delay to potential customers. For the same reasons that inside sales reps roles are growing, outside sales reps now often rely on technology to land customers.

Commission 76

Commission Territory Finance Inside sales 76

Sales Hacker

NOVEMBER 8, 2021

How good are you at relationship building and flexing that listening muscle? Within the go-to-market world, CS and PS can overlap. Sales professionals and the companies that hire them should be serious about taking advantage of SDR talent in other areas of go-to-market and beyond.

GTM 105

GTM Clients Sales Technology 105