Martech

MAY 2, 2024

This GTM (go-to-market) platform allows you to create your own “ideal buying group,” a set of demographic characteristics similar to an ICP (ideal customer profile), to identify people by persona, job function and seniority who appear to be researching in your product category from the anonymous web.

B2B 117

B2B Drivers/motivators CRM GTM 117

Hubspot

APRIL 1, 2024

It means sales and go-to-market motions are going to have to evolve. Marketing is going to have to evolve, too, but that's a whole other topic.) And don’t consider everyone who does sign up a hot lead!) One thing that isn’t going to change, though, are your sales targets. That’s all changed now.

Cross-sell 60

Cross-sell CRM Referrals Up-sell 60

SaaStr

MARCH 6, 2023

B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. Digitalization of the buying and selling process. The status quo approach of going to market and old-school selling methods will not be sufficient.” Up until 2015, CRM ruled king in sales.

B2B 90

B2B Growth GTM CRM 90

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. The reality is that the way we sell now should be focused on the buyer. Green is a “go after them.” Red is a no-go.

GTM 97

GTM CRM Pipeline Referrals 97

SalesLoft

AUGUST 9, 2023

You’re well aware of the trends affecting the sales industry right now: Low pipeline Declining win rates Smaller opportunity sizes Customer churn Needless to say, this market is quite literally giving teams a run for their money. But it’s not your access to data that’s making selling difficult right now. And there is.

CRM 52

CRM Pipeline Go To Market Up-sell 52

Sales Hacker

MARCH 30, 2021

Revenue Grid is mainly focused on automation and integration, bringing your calendar and email into your CRM. They’ve built a new process of guided selling, which Neil discusses during the show. How Revenue Grid enables smarter selling. Guided selling and engagement. Scaling Up During The Pandemic [11:40].

Sell 103

Sell CRM Appointment Up-sell 103

ClickFunnels

AUGUST 8, 2021

Instead, they focus on just one element of it, e.g. landing pages, pop-ups, etc. Our co-founders, Russel Brunson and Todd Dickerson, each had over a decade of experience selling online via sales funnels. The reason we are bringing this up is that all that extensive funnel building experience went into our software. Integrations.

Lead generation 246

Lead generation A/B testing X-functional Price 246

SalesLoft

APRIL 12, 2024

It sets up guardrails – equipping sales teams with the right content, insights, and actions to address buyer needs at every stage of the process. These integrations span an ROP user’s CRM and broader go-to-market tech stack and can even bring in a customer’s proprietary data, like upsell signals, through an open API.

B2B 80

B2B Technology Technology CRM 80

SaaStr

OCTOBER 20, 2023

From there, the pace picked up rapidly. From there, the pace picked up even more, releasing ChatGPT, Whisper, and GPT4, the state-of-the-art seminal model. Sam said he had no idea what sales would look like at OpenAI or how to go to market with their products, but they went for it.

Growth 94

Growth Launch Territory Legal 94

Sales Hacker

DECEMBER 6, 2021

You can customize almost any customer relationship management (CRM) system to support your organization’s sales funnel. But the best CRM for you is the one that can map to the processes in your sales funnel using the smallest amount of custom development. Here are the top three steps for finding the right CRM for your organization.

CRM 83

CRM SQL Government Customer Relationship Management 83

Highspot

MAY 3, 2024

It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more. The goal is to simplify the complexities of today’s selling environment and create a smoother experience for buyers and sellers. Why Do You Need Revenue Enablement?

Cross-sell 93

Cross-sell GTM Technology Technology 93

Salesforce

OCTOBER 22, 2021

It helps sales reps focus on what they do best: selling. Sales operations teams free up time and energy. I want salespeople to have their feet on the street selling,” said Lauren Hughes, the head of Sales Operations and Strategy at Attentive , a mobile messaging platform. “I Make sure your reps are focused on selling.

Territory 98

Territory Strategize Sales Healthcare 98

Xant

JUNE 16, 2021

Without a revenue operations role, marketing and sales teams would have no strategy and no process. Operations makes an organization’s actions intentional—meaning there is data, strategy, and process backing everything up. There are several teams that work directly with sales—sales enablement, customer success, and marketing.

CRM 105

CRM Territory Sales B2B 105

Highspot

OCTOBER 31, 2023

Through Engagement Genomics, you can connect revenue data to enablement activity in your CRM to determine what’s moving deals forward. TIP : Utilize the Initiative Scorecard in Highspot which provides a dashboard on the performance of your initiatives, so you can track go-to-market outcomes that resonate with the C-Suite in one place.

Strategize 72

Strategize CRM Government Closing 72

Veloxy

MAY 3, 2022

HubSpot is a CRM software that helps companies optimize and align inbound marketing with sales. Helps your sales team spend more time on the selling activities that produce revenue. Helps perfect your sales process in order to sell more. Helps perfect your sales process in order to sell more. Sales Checklists.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

PandaDoc

MAY 13, 2024

They’ll be in charge of looking after your customer relationship management software (CRM). This involves tracking leads and sending follow-up reminders to agents. If any errors occur with your CRM, the sales operations team will be the first hands on deck. It must be up to date. This means prioritizing accessibility.

Objectives and Key Results 52

Objectives and Key Results Legal Cross-sell Sales 52

Gong.io

APRIL 15, 2022

Revenue Intelligence automatically captures customer interactions, analyzes them to provide insights, and applies those learnings to determine the next best action for winning outcomes across an organization’s go-to-market strategy. Revenue Intelligence works within any go-to-market model by applying insights to provide automation. .

CRM 62

CRM Pitch Up-sell GTM 62

Highspot

MAY 9, 2023

It was an ordinary Tuesday afternoon in the 2000s when I first picked up an iPhone. The bad news is today’s sales professionals face arguably the hardest selling environment in a decade. AI can amplify and accelerate work across your go-to-market, but it can’t replace the people. I had the future in my hand.

Cross-sell 98

Cross-sell Strategize Sales Entertainment 98

Martech

JULY 14, 2022

A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. The goal is to streamline the “hand-off” of leads from marketing to sales.

B2B 119

B2B GTM Technology Technology 119

Salesforce

SEPTEMBER 19, 2023

Often, CROs have risen up through a classically successful sales career, only to face an entirely new challenge: take over every revenue-generating function in the business to drive predictable growth. Level up your leadership What is a chief revenue officer? Trait 2: Data-obsessed CROs own the go-to-market strategy.

Gaming 59

Gaming Cross-sell Price Customer Relationship Management 59

SaaStr

OCTOBER 11, 2023

You have to understand: what people are searching for what their intent is what the product is that you’re building It’s a marrying of company vision and go to market. Monday has always been a platform, and now it’s transitioned into multi-product with monday CRM and monday Dev. How is that possible? “You

Growth 64

Growth Non-Profits Drivers/motivators Construction 64

Highspot

JANUARY 9, 2024

Each stage requires specific selling skills to satisfy prospect needs. B2B sales training equips sellers with skills, techniques, and tactics for selling products or services to other businesses. It plays a pivotal role in nurturing top selling talent who contribute to company growth. What is B2B Sales Training?

Technique 52

Technique B2B Cross-sell Negotiate 52

ConversionXL

APRIL 7, 2021

Account-Based Marketing has in fact been around since the 1940s. When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close. The concept remains the same today with modern ABM—we want to sell to a list of ‘dream customers’ more commonly referred to as target accounts.

GTM 98

GTM CRM Cross-sell Cold Call 98

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. As such, it’s crucial to carefully consider your options when researching sales enablement platforms.

GTM 52

GTM Government Sales Strategic partnership 52

Sales Hacker

JUNE 16, 2021

They’re all on board – marketing, sales, product, customer success, and executive leaders. Their sales tools are integrated effectively, coaching is readily available, and sales reps are happily using their CRM. These are opportunities to help lift up low performers to be, at least, on par with average attainment. Not exactly.

GTM 101

GTM Contract Quota CRM 101

Salesforce

JULY 28, 2022

Elyse Archer , founder and CEO of She Sells, said this should start with the customer need: “What can you change in your processes, systems, and delivery to serve them best now?” Additionally, simple tweaks to payment options and contract terms go a long way to addressing customers’ budgetary concerns. Speed up rep success.

Cross-sell 98

Cross-sell GTM Quota Contract 98

SaaStr

OCTOBER 19, 2021

And because they think anyone actually needs their product, they underoptimize their initial go-to-market strategies, or worse, don’t even really have a good one. alone somehow managed to survive, sell their products, find their customers, and otherwise pay their employees without your Wonderful New SaaS Product.

Product 105

Product CRM Closing Prospecting 105

Highspot

MAY 30, 2024

Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. While digital buying is also on the rise, making up a quarter of initial purchases, it’s clear that a mix of personal and digital engagement strategies works best. You’re not alone.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Sales Hacker

MAY 27, 2019

of their time selling, with the rest of their week consumed by other tasks. but to integrate them in a way that allows our go-to-market team to proactively manage the pipeline, identify risk and forecast the business more accurately. So they spend less time navigating tech and more time selling.

Pipeline 141

Pipeline CRM Technology Technology 141

Gong.io

DECEMBER 21, 2021

In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth CRM 118

SalesLoft

NOVEMBER 17, 2020

So you can realize the full value of your investment, whiteboard your CRM lead management process and formally document it for all involved departments to review. Set up lead-scoring criteria. Once these process areas are developed, a Sales Engagement platform will be easier to successfully set up. Develop buyer personas.

Territory 105

Territory Sales Technology Technology 105

Gong.io

DECEMBER 14, 2022

It’s time to talk about target account selling, or TAS. Target account selling is a highly personalized, targeted approach to sales that sees your sales reps focus only on the very best accounts. With that in mind, let’s examine what exactly target account selling is and how you can start executing it in your sales strategy today.

Sell 62

Sell Cold Call Contract GTM 62

SBI

SEPTEMBER 8, 2014

We built our technology to maintain profiles on all meaningful companies and decision makers worldwide, from basic data like revenues, employee counts and email addresses, to real-time insights on companies and people, while analyzing relationships that help our customers go to market.

Up-sell 51

Up-sell Closing Sell X-functional 51

Highspot

APRIL 2, 2020

Modern sales ops professionals play a vital role in the success of a sales organization by staying ahead of problems and enabling the sales team to focus on selling. Sales ops frees up bandwidth for sellers to then use these resources to improve their performance. Planning and strategizing go-to-market plans.

Non-Profits 75

Non-Profits CRM Territory Cross-sell 75

Partners in Excellence

FEBRUARY 28, 2022

The products they sell had become highly commoditized. In the past, where there had been significant product based differentiation, over time, with more competition and market changes, everty thing changed. For example PCs, CRM, ERP (at least the traditional major vendors), even many professional services.).

Price 85

Price Negotiate Up-sell Start-ups 85

Salesforce

SEPTEMBER 27, 2021

Sing up now. Breidenthal had been closely tracking the rise of Coinbase in the months leading up to its public offering. Reimagine the selling experience. If you’re wondering how a seller runs a deal like this up that many flagpoles and gets a bunch of players with different needs on the same page, enter automation.

Closing 98

Closing Contract Legal Cross-sell 98

Sales Hacker

OCTOBER 2, 2020

No, that’s not the setup for some obscure go-to-market joke. That’s because Sales Engagement isn’t just a tool for automated sequences and CRM integrations. That’s because Sales Engagement isn’t just a tool for automated sequences and CRM integrations. Sales enablement tools — your CRM, asset management solutions, etc.

Objectives and Key Results 133

Objectives and Key Results Cross-sell Sales Technology 133