Martech

DECEMBER 4, 2024

If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency. A clear understanding of core objectives (i.e.,

Objectives and Key Results 128

Objectives and Key Results Technology Technology High impact 128

Heinz Marketing

SEPTEMBER 26, 2024

Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Early planning allows the time to thoroughly analyze the past year’s performance and identify trends, resulting in more informed decisions regarding investments, cost-cutting, and resource allocation.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

DECEMBER 18, 2024

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. Which markets offer untapped growth potential?

Objectives and Key Results 105

Objectives and Key Results CRM Drivers/motivators Campaign 105

Highspot

MAY 26, 2025

Key takeaways Learning analytics connects training investments directly to business results, helping teams prove impact and make faster, smarter decisions. For example, sales reps who skipped interactive role-plays in training struggled with objection handling. The result?

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Salesmate

MAY 28, 2020

For many of us, project management and CRM (Current Relationship Management) are two distinct processes that are largely different from each other. Most business leaders and even the individuals working in different project management and CRM roles fail to recognize the common ground between the two. Communicate team objectives.

CRM 121

CRM Objectives and Key Results Customer Relationship Management Relationship Management 121

Martech

OCTOBER 9, 2024

To drive real revenue growth, sales and marketing need to work together. Marketing might deliver leads, but sales doesn’t follow up fast enough or misses key insights like buyer personas or content performance. Key metrics both teams should care about include: Conversion rates : Track how leads move through each stage of the funnel.

Growth 128

Growth Objectives and Key Results Pipeline Sales 128

Martech

SEPTEMBER 8, 2021

This week, we’re sharing some key data on specific platforms from the report. The main objective of the survey was to find out the kinds of solutions replaced and the reasons marketers swapped them out. CDPs/DMPs showed growth, but it wasn’t quite as strong (15%). Click here for the full report (no registration required).

CRM 142

CRM E-commerce Objectives and Key Results Retail 142

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Choose or blend a framework to match your growth stage for steady, predictable revenue gains. The result? Less chaos, more efficiency, and predictable growth.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Veloxy

MARCH 15, 2023

Revenue enablement vs sales enablement 5 rev enablement best practices 7 steps to build a rev enablement strategy How to become a rev enablement manager Download SBI Growth’s Revenue Enablement Chart – Great Resource for You! This leads to increased revenue growth and improved financial performance. Let’s get started.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Boost engagement rates on key channels by 30%. Let’s explore how smart martech goals can directly support the broader objectives of each function. Processing.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Salesmate

APRIL 3, 2020

In the last decade, we have witnessed rapid growth in startups and small businesses, yet they still struggle with streamlining their business operations. Initially, CRM software was considered to be tools only for big businesses for managing large client databases. What is CRM software and why startups need it? – Capterra.

CRM 116

CRM Pipeline Objectives and Key Results Contact 116

Martech

OCTOBER 17, 2023

In this article, we explore an alternative approach that challenges these limitations, offering more dynamic, efficient growth — the concept of growth loops. This results in each team optimizing at the expense of the other teams. Marketers could learn from their growth colleagues and replace funnels with growth loops.

Growth 131

Growth Manufacturing Retail Objectives and Key Results 131

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Another effective prospecting strategy is cold calling, which, when done correctly, can yield excellent results.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

FEBRUARY 24, 2025

However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. Enterprises rely on a mix of tools marketing automation, CRM, content management, analytics, CDPs and more each solving specific challenges but often overlapping in functionality.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. As a result, it seems everything is “coaching.” This is not coaching.

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

SaaStr

MAY 16, 2021

Gorgias CEO Romain Lapeyre, and Axelle Heems, the Gorgias Head of Operations, share steps to create a partnership program that scales and yields results. Partnerships Can Fuel 50% of Your Growth. Partnerships have a tremendous potential to tilt your growth curve, and at Gorgias, this potential amounts to about their revenue.

Growth 109

Growth Objectives and Key Results Referrals Contract 109

Veloxy

FEBRUARY 13, 2023

” or “What is your current CRM?” While close ended questions give you faster and direct results, open ended questions deliver richer and more valuable insights. If your CRM records are dominated by close ended data, you’re likely losing out on a lot of pipeline and closed deals.

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Veloxy

AUGUST 16, 2023

In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Businesses can increase their Salesforce ROI by leveraging external expertise to optimize the CRM investment.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs. We will continue to see large upticks in e-commerce growth worldwide in two to three years.

E-commerce 111

E-commerce Growth Cross-sell Objectives and Key Results 111

Hubspot

OCTOBER 1, 2021

In recent years, the CRM (Customer Relationship Management system) has evolved far beyond being just a tool for contact management. As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. CRM Trends for 2022. AI is becoming a key part of CRM systems.

CRM 95

CRM Objectives and Key Results X-functional Pipeline 95

Search Engine Land

SEPTEMBER 11, 2023

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. The AI will automatically adjust bids with the conversion value against your ROAS target.

Profit margin 134

Profit margin Objectives and Key Results Campaign Conversion 134

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Growth 101

Growth Objectives and Key Results A/B testing Campaign 101

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. Regular performance reviews transform feedback into a growth tool. A sales performance evaluation is a structured review of a salespersons results, skills, and areas for improvement.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

Veloxy

OCTOBER 29, 2021

So with sophisticated enough AI, you can analyze prospect and customer data, predict which of them is more likely to close, recommend the most effective sales actions to carry out, forecast results, optimize prices and much more. For marketers, AI allows for driving revenue, scalable growth, and a personalized customer experience.

Sales 223

Sales Non-Profits CRM Pipeline 223

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Sales Hacker

MAY 17, 2021

So how do you build a CRM that salespeople, managers, and executives love? How do you leverage a CRM to align teams and improve efficiency? And how can a CRM drive organizational change throughout a company? How to get more value from your CRM. So how do you get more out of your CRM? Use your common sense.

CRM 93

CRM Objectives and Key Results Pipeline Finance 93

Veloxy

APRIL 12, 2023

This growth means that there will be an increasing need for skilled solar salespeople who can help homeowners and businesses make the switch to solar energy. Address Objections As a solar salesperson, you’re bound to encounter objections from potential customers. Are you interested in a career in solar sales? of all U.S.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Veloxy

JULY 19, 2023

Get ready to unlock your sales potential and achieve maximum results! Short Summary Maximize sales success by creating an effective Sales Territory Management Plan with key elements such as market segmentation, customer profiling and sales rep skill assessment.

Territory 130

Territory Objectives and Key Results CRM Outside Sales 130

Hubspot

NOVEMBER 7, 2023

You know you need a CRM, but there are hundreds of CRMs and hundreds more features available. This CRM best practices guide will walk you through how to evaluate a CRM, from how it will help your business and how to map your needs to core features. What is CRM? What are the benefits of CRM?

CRM 78

CRM Contact Contract Objectives and Key Results 78

Sales Pop!

AUGUST 19, 2024

Increased Conversion Rates Targeted Content and Offers : By understanding where leads are in the funnel, businesses can tailor their messaging and offers to address specific needs or objections. These businesses can estimate their future revenue, making it easier to plan for growth. By tailoring the content and offers to each segment.

E-commerce 130

E-commerce Objectives and Key Results Sales CRM 130

PandaDoc

MARCH 25, 2025

Take buying a CRM, for example. Complex sales cycle stages The lengthier sales cycle for complex sales is a direct result of higher costs and greater decision-maker involvement. Objection handling: Customers may have concerns about pricing, competitors, or implementation. You cant just pick it off a menu.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. What is it? Need help with Sales Velocity?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical Sales 130

Salesforce

OCTOBER 11, 2022

.” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Promote efficient growth by focusing on high-potential and high-revenue accounts. Simplify your sales tech stack.

Promote 98

Promote Growth Objectives and Key Results Up-sell 98

ConversionXL

MAY 27, 2022

In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. Without a focused, integrated demand generation strategy, lead generation delivers disinterested leads that frustrate sales reps and result in low conversion rates.

Lead generation 107

Lead generation Growth Cold Call Strategize 107

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Product training techniques like gamification keep teams motivated.

Product 52

Product GTM Objectives and Key Results Cross-sell 52