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The B2B case for retention marketing: 7 key tactics

Martech

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

B2B 117
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What is Customer Obsession? Steps, Examples, & Importance

Salesforce

A bad experience is one of the top reasons a customer will leave a brand , and younger generations are increasingly likely to abandon ship for this very reason. That’s why fostering a customer-obsessed culture can improve an organization’s health and longevity. What you’ll learn: What is a customer-obsessed culture?

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Support on pipeline movement. Partners can facilitate warm intros to their customers so you can move stuck leads through the pipeline. Sales tactics like cold calls often have a low conversion rate.

GTM 94
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I Was Wrong. NPS is A Great Core Metric.

SaaStr

And most segment it across customer size or other segments. It doesn’t tell you much about your prospects, the future, or your most recent customers. Customers can like an old product that is no longer competitive. (“You’re never getting that copy of ACT! Customer Summit, High NPS Moment.

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Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

You may agonize over the decision to choose one path over the other, but you can save that strategic energy for figuring out how to transition more free users into paying customers. If your onboarding experience is terrible or your product uninspiring, you’re wasting time with the “freemium vs. free trial” debate. Loss aversion.

Customers 119
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Sales Vs Selling – What’s The Difference?

The 5% Institute

In the world of business, the terms “sales” and “selling” are often used interchangeably. So what is sales vs selling? While they are closely related, understanding the difference between sales and selling can have a profound impact on the success of your business. What is Sales?

Sell 52
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How to Close a Sales Deal: 7 Effective Techniques

Lead Fuze

Negative comments can drag down the success of a sale, so it’s important to eliminate them. They believe in what they sell. Successful salespeople believe in the product that they’re pitching. A passion for the product or service you offer can go a long way in closing deals. Soft close. Take away close.