CRO Confidential: How Customer-First Focus Drives Retention and Revenue With Brex GM of Startups Lucas Fox (Pod 635 + Video)
SaaStr
FEBRUARY 17, 2023
While the allure of customer acquisition can pull a founder’s attention, it’s equally important to dedicate resources to fighting churn and expanding revenue from existing customers. Churn vs. Expansion: Where to Start As many startup founders know, in the beginning, acquiring customers is key to getting off the ground.
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