Remove Cross-sell Remove E-commerce Remove Technique
article thumbnail

How Dennis Publishing made first-party data core to its business transformation

Martech

Customer data has become an instrumental part of our business strategy,” said Wootton, adding that the company uses the consented data it collects to understand its audiences, inform engagement, and drive growth in all areas of the business, including advertising, demand generation, subscriptions, and e-commerce.

article thumbnail

Universal scenarios: The key to comparing personalization technologies

Martech

But as you mature, you can use these scenarios to reinforce each other; e.g., using Testing & Optimization to inform E-commerce Recommendations. Today, rules-based techniques are slowly giving way to Machine Learning-based algorithms, often based on session behavior rather than customer profile. Now let’s dive in on each.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Next Wave in Digital Agency Marketing: Brick-and-Mortar Pop-Ups

Hubspot

At this point, everyone knows that e-commerce is no longer "the next big thing" -- it's the current big thing. eMarketer estimates e-commerce sales will reach $4.058 trillion in 2020, or 14.6 You're probably already killing it using social media, paid advertising, and other digital tools and techniques.

article thumbnail

How to tailor ABM to your specific needs

Martech

Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach. It changes depending on the type of product you’re selling and the market you are pursuing. You have to sell to them differently. Early cycle: Companies selling multi-million dollar goods or services to very large enterprises.

article thumbnail

Need to Fill Your Pipeline? It’s Time to Reconsider Your Partner Ecosystem

Sales Hacker

Have a look at this network map of the e-commerce partner ecosystem. I know because I’m constantly speaking to SDRs and AEs who are surprised at what’s possible with the new generation of tools and techniques on the market. As a sales professional, building and co-selling with your ecosystem can help you shake loose new revenue.

Pipeline 120
article thumbnail

Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

If you’re an OEM or selling physical products, this one’s for you (sorry, SaaS folks). At the heart of 2020’s changes is a realization that e-commerce is about more than buying household goods from Amazon. In 2020, US consumers spent nearly $710 billion on e-commerce , a year-over-year increase of 18%.

article thumbnail

How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

Realizing this was a much bigger problem we’ve yet to address, Peep took to Twitter and asked: Looking for an in-house optimizer in a big company for a blog post on selling CRO internally. ” “ We explained CRO as a way of doing e-commerce business, not as a fancy »buzzword«. Know anyone?