ConversionXL

MAY 14, 2014

Realizing this was a much bigger problem we’ve yet to address, Peep took to Twitter and asked: Looking for an in-house optimizer in a big company for a blog post on selling CRO internally. ” “ We explained CRO as a way of doing e-commerce business, not as a fancy »buzzword«. Know anyone?

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

JUNE 24, 2014

So, combined with the right product and services, social login can help users become loyal and habitual users, in turn boosting your customer lifetime value (LTV). Basically, it allows you to personalize the user experience. Hooking users with appropriate content will see them spending much more time on your site.

User Experience 130

User Experience Networking E-commerce B2C 130

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. There’s an Experiments Council: internal consulting to help with tricky design , setup and interpretation. What engages and when does that sell? Woo your customers.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

MAY 24, 2013

Example: Our flower store’s business objective is to sell bouquets. If a large amount of people click on your e-book ad, but only a few people actually buy after seeing the price, you will want to dig deeper into the problem. Let’s imagine that you are selling watches online and suddenly increased your prices by 25%.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

ConversionXL

JANUARY 6, 2012

I don’t feel you’re selling the book enough – you don’t make people WANT to buy the book. Provide information on what exactly will they learn and what will they be able to do once they read the e-book. Goal: Sell the product. Don’t just sell covered calls, sell your service.

E-commerce 62

E-commerce Cross-sell Up-sell Trust 62

SaaStr

JULY 10, 2020

We shut down something called the Evernote Market, which was selling physical goods, sunset some niche products like Evernote Food which had nice followings, but I felt were distracting from the larger priorities. Shopify is worth almost a $100 billion, Wix just crossed 10 billion. E-commerce is on fire. Look at Shopify.

E-commerce 73

E-commerce Price Start-ups Growth 73

ConversionXL

APRIL 4, 2012

If I’d have to pick one single thing that would sell a product online, it’s images. If you sell stuff you don’t make, don’t just repeat the manufacturer’s canned descriptions. Recommended reading: E-Commerce Copywriting: The Guide to Selling More. Rates around 1% and 2% are fairly common.

Conversion 134

Conversion E-commerce Retail Cross-sell 134

SaaStr

AUGUST 19, 2020

Of course, we’re seeing many of the trends that have been in existence being accelerated by 5, 10 plus years whether it’s telemedicine, e-commerce, mental health, food delivery, we’re very well aware of these COVID fuel tailwinds which are changing industries literally in weeks as opposed to decades.

E-commerce 97

E-commerce Price Start-ups Growth 97