Salesforce

APRIL 20, 2023

Speed up project delivery and so much more. Often built by a different persona, they can speed up delivery by working from the API specs built as a part of the design-first approach. This drives a coherent omnichannel experience without having to go back to the system of records in an unmanageable point-to-point fashion.

Transportation 52

Transportation E-commerce Represent Start-ups 52

ConversionXL

MAY 14, 2014

Realizing this was a much bigger problem we’ve yet to address, Peep took to Twitter and asked: Looking for an in-house optimizer in a big company for a blog post on selling CRO internally. ” “ We explained CRO as a way of doing e-commerce business, not as a fancy »buzzword«. Know anyone? Convincing The CEO.

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

JUNE 24, 2014

Estimates as to the average number of passwords users currently have to remember vary from around 7 to 30, but we can assume so-called ‘password fatigue’ will only get worse. We know that older users, in particular, are more cautious about the information they share and are less likely to opt to use social sign-on. Source: Imagescape.

User Experience 130

User Experience Networking E-commerce B2C 130

ConversionXL

APRIL 3, 2018

No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. alexa_hubley is up and bringing tons of energy and customer marketing knowledge to the stage at #cxllive ??????????? Each additional user leads to exponential growth. Marketing can polish a turd.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

MAY 24, 2013

Before you start working on your data make sure you have them defined and properly set up in Google Analytics. Example: Our flower store’s business objective is to sell bouquets. Set up entry surveys to find out why they are visiting your site and exit surveys to find out if their goals were fulfilled.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

ConversionXL

JANUARY 6, 2012

I don’t feel you’re selling the book enough – you don’t make people WANT to buy the book. Provide information on what exactly will they learn and what will they be able to do once they read the e-book. Goal: Sell the product. Goal: get people to sign up for the mailing list. Be ultra specific.

E-commerce 62

E-commerce Cross-sell Up-sell Trust 62

SaaStr

JULY 10, 2020

I currently serve on the board of directors at Gap, and earlier this year, I decided to take my operator experience and perspective to pursue a career as a full-time investor. I grew up in a really small town in Canada on the shores of Lake Huron and in that community, sailing was a really big part of the community and the way of life.

E-commerce 77

E-commerce Price Start-ups Growth 77

ConversionXL

APRIL 4, 2012

If I’d have to pick one single thing that would sell a product online, it’s images. If you sell stuff you don’t make, don’t just repeat the manufacturer’s canned descriptions. Recommended reading: E-Commerce Copywriting: The Guide to Selling More. Rates around 1% and 2% are fairly common.

Conversion 134

Conversion E-commerce Retail Cross-sell 134

SaaStr

AUGUST 19, 2020

Portag3 Ventures Partner Chris O’Neill discusses leadership and teamwork lessons he’s picked up in his career through a hobby and a metaphor of sailing. I currently serve on the board of directors at Gap and earlier this year, I decided to take my operator experience and perspective to pursue a career as a full-time investor.

E-commerce 104

E-commerce Price Start-ups Growth 104