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Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

If you’re an OEM or selling physical products, this one’s for you (sorry, SaaS folks). As the world is starting to reopen, there is likely room for your products in new markets, if you understand the complexities and risks. Analyze your specific sales and market, then look across the globe.

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How to Create an Effective Sales and Marketing Plan

Highspot

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

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How to Create an Effective Sales and Marketing Plan

Highspot

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

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LBS Update #3

The Lost Book of Sales

🌪 Book summary #1 (long): Crossing the Chasm by Geoffrey Moore Outtake: -> What is the “Chasm”? We have enough high-tech marketing history now to see where our model has gone wrong and how to fix it. If so, ask to see the go-to-market strategy. Work only with people you enjoy.

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The Ultimate Guide to a Career in Sales

Hubspot

Due to the role's responsibilities, the best SDRs have strong interpersonal communication and organizational skills, understand the ins and outs of the products or services, and make a lasting impression. Nearly half of their time is spent selling remotely (i.e. Regional Sales Manager. using Zoom, Skype, email, and CRM).

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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies.

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Building Sales Battlecards: Best Practice, Tips, and Templates

Sales Hacker

They provide an overview of a specific competitor’s company, products, and services, and provide guidelines on how to win deals against that competitor. They’re also the ammo you give your sales reps to go into battle against your competitors. Understand HOW to tactically sell against specific competitors. Win/loss insights.