Remove Cross-sell Remove Growth Remove Objectives and Key Results
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7 proven strategies for effective B2B customer retention

Martech

This is at odds with a company’s primary objective of acquiring and retaining customers. As a result, it falls to marketing to drive the importance of keeping the customers you already have. Speed of response is a key factor here. Ruth Stevens asked the audience at The MarTech Conference last fall. Give me leads.

B2B 133
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Revenue Enablement: The Complete Guide for 2023

Veloxy

Revenue enablement vs sales enablement 5 rev enablement best practices 7 steps to build a rev enablement strategy How to become a rev enablement manager Download SBI Growth’s Revenue Enablement Chart – Great Resource for You! This leads to increased revenue growth and improved financial performance. Let’s get started.

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The Top RevOps Frameworks that Drive Growth and Alignment

Highspot

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Choose or blend a framework to match your growth stage for steady, predictable revenue gains. The result? Less chaos, more efficiency, and predictable growth.

Growth 52
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How to align your martech COE with organizational and go-to-market goals

Martech

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Boost engagement rates on key channels by 30%. Increase cross-sell and upsell revenue by 25%. Sample goals: Increase lead generation by 25% each quarter.

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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

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Drive growth with account-based marketing

Martech

E-commerce has been on the rise for years but has had explosive growth during the pandemic. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs. We will continue to see large upticks in e-commerce growth worldwide in two to three years.

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The marketing black box: Why radical transparency is key

Martech

And how can we earn more respect for marketing as a function while delivering outstanding results at the same time? The lack of proper emphasis on marketing—and the incorrect precedence placed upon it—leads to unreliable growth and shortened CMO tenure. The key to solving this problem is transparency. Cross-collaboration.