Remove Cross-sell Remove Lead generation Remove Manufacturing
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ABM Tricks that Boost Lead Generation and Sales Momentum

Sales Hacker

These issues are not likely to change any time soon, and right now account-based selling is one of the best tools to combat them. At Belkin, we use ABM with an account-based selling (ABSD) framework to do everything from database research to appointment setting. Embrace face-to-face meetings. Ask yourself: Do I know my team well?

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The B2B case for retention marketing: 7 key tactics

Martech

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Year after year, survey after survey, leads were number one. Cross-selling : Offering customers related or complementary products.

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9 Sales KPIs Every Sales Team Should Be Tracking

Salesforce

This includes metrics like average leads generated per quarter and deal conversion rate. Here’s an example: Joy’s Toys, a toy manufacturer, is focused on growth but doesn’t have a clear target KPI for lead generation that incentivizes reps to keep their pipelines full. Typically measured yearly.

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Sales Velocity: The Complete Guide to Growing Revenue Faster

Veloxy

Lead Generation The quality and quantity of leads generated play a vital role. Effective lead generation strategies and targeted marketing efforts can increase the number of opportunities in your pipeline, providing a larger pool of potential deals to work with. Learn more about sales enablement.

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16 marketing automation platforms your organization should consider

Martech

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. This includes cross-channel, multi-touch and multi-wave campaigns. Prioritized lead and account engagement scores. Target customers.

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What does ‘better data quality’ mean for marketers? And how do we get there?

Martech

The expectation was that data would change the way we create wealth and inspire new ways of doing business the way oil changed how we manufacture products, transport people and goods and create billionaires. leading to higher engagement and conversion rates. The first of which was probably “data is the new oil.”

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What’s new and what’s working, in B2B channel partner marketing

Martech

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods.

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