ConversionXL

OCTOBER 14, 2021

NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) are both methods of quantifying customer sentiment and satisfaction. You might find that, on average, your CSAT score is lowest at the handoff point between sales and service. Market share. NPS & CSAT. Brand loyalty. Image source. Brand visibility.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ConversionXL

JUNE 16, 2022

Marketing playbooks work the same. Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Marketing funnel. Positioning.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

The 5% Institute

JULY 4, 2023

Sales attainment encompasses various aspects, including revenue generation, customer acquisition, and market share expansion. These targets should be based on thorough market research, historical sales data, and the organization’s overall growth objectives.

Objectives and Key Results 52

Objectives and Key Results Customer Relationship Management Technique Drivers/motivators 52

Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 124

Retail X-functional Launch Non-Profits 124

Closer's Coffee

JUNE 19, 2019

Many organizations “promote” their best seller to a sales management position. On the other hand, hire an incompetent, non-progressive thinker, and you end up with turnovers, lost accounts, a poor reputation, and declining market share within your industry. SERVANT HEARTED: It is all about contribution and service.

Non-Profits 74

Non-Profits Cross-sell Territory Drivers/motivators 74

Sales Hacker

SEPTEMBER 4, 2018

Customer Service/Support vs. Customer Success. Marketing and Customer Success. Customer Success is the business solution for keeping customers loyal by meeting or exceeding their expectations about your product or service. An Accenture study found that the cost of customer attrition due to poor customer service in the U.S.

Customers 56

Customers Cross-sell Referrals Growth 56

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. In both cases, the reason we have separate markets is that the customers could not have referenced each other. What is the "Chasm"? A war analogy.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. By introducing a new product or updating an existing one, businesses can tap into new customer segments or markets, ensuring a diversified and steady revenue flow.

Launch 59

Launch Negotiate Product GTM 59

Hubspot

FEBRUARY 20, 2019

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively , while Amazon owned a measly 7%. Broad keywords can include words before and after the target keyword, like “white hand mixers”, if you sell hand mixers. Image Credit: Amazon Advertising.

Cross-sell 52

Cross-sell Campaign Electricity Click Through Rate 52

ConversionXL

NOVEMBER 17, 2022

By making predictions based on what buyers want, Amazon makes shopping easier (people don’t have to go searching for products), allowing them to sell more. The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). CAC is a sign of your sales, marketing, and customer service health.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Hubspot

OCTOBER 16, 2017

If you want them to stop selling to poor fit customers, institute a clawback so they lose their commission if the customer churns or returns the product within a set window of time. Increase upsell/cross-sell rate. It doesn’t matter how much (or how little) they sell, their take-home earnings are set. Increase cash flow.

Commission 91

Commission Quota X-functional Non-Profits 91

Hubspot

APRIL 21, 2020

Nowadays, it's not unheard of for businesses to have their own apps — in fact, 42% of millennial-owned businesses use their own apps to increase sales or provide an alternative platform for their customers to use their tools or services. Consider Cross-platform and Browser Versions of the App.

Launch 97

Launch UX Networking Cross-sell 97

Hubspot

NOVEMBER 13, 2017

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At At the time, Reebok was selling more shoes than Nike ). What solution does your product or service provide? And so, in the late 1980s, Nike created the "Just Do It."

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Hubspot

APRIL 1, 2018

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At At the time, Reebok was selling more shoes than Nike ). What solution does your product or service provide? Coke: Share a Coke. It was a hit. The Lesson.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Everybody Wins?

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Salesforce

FEBRUARY 15, 2024

However, I understand the power of outbound selling so I set a goal for myself to bring in $250,000 each quarter — driven in part by outbound efforts. Acquire new customers Another important sales goal is to increase the number of new customers purchasing your products or services. By the end of the year, they hit $2.5

Cross-sell 64

Cross-sell Non-Profits Quota Drivers/motivators 64

ConversionXL

APRIL 11, 2016

Marketers share the same sentiments. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. For service companies and agencies, they can be used to introduce the team as well. VAT19 sells a product called “Spicy Gummy Peppers” for $9.99.

Conversion 90

Conversion A/B testing Engineering Campaign 90

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. And ecommerce is big business: This year, the global ecommerce market exceeded $16 trillion. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Hubspot

SEPTEMBER 11, 2012

There are always opportunities for upselling, cross-selling, and repeat sales! According to Bain and Company, repeat customers spend an average of 67% more than new customers, and are 6-12 times cheaper to sell to. 2) Send a Product/Service Feedback Email. 2) Send a Product/Service Feedback Email. But beware!

Cross-sell 74

Cross-sell Referrals Education Up-sell 74

Hubspot

OCTOBER 12, 2017

By performing a competitor analysis, you'll be able to: Identify gaps in the market. Develop new products and services. Uncover market trends. Market and sell more effectively. Keep these brands on your radar since they could shift positions at any time and cross over into the direct competitor zone.

Cross-sell 101

Cross-sell Follow-up Promote Price 101