Closer's Coffee

JUNE 19, 2019

Many organizations “promote” their best seller to a sales management position. On the other hand, hire an incompetent, non-progressive thinker, and you end up with turnovers, lost accounts, a poor reputation, and declining market share within your industry. Companies need great sales managers. Coaching and Teaching.

Non-Profits 74

Non-Profits Cross-sell Territory Drivers/motivators 74

Sales Hacker

SEPTEMBER 4, 2018

Inspire new sales (upsell, cross-sell). Upsells and cross-sells can also be driven by a variety of roles and at moments throughout the cycle. It also involves translating your customers’ successes into a platform for orchestrating repeat business, recurring income, referrals, upsells, cross-sells, and brand advocacy. .

Customers 56

Customers Cross-sell Referrals Growth 56

Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 130

Retail X-functional Launch Non-Profits 130

The 5% Institute

MAY 24, 2023

Enhanced Sales Team Collaboration Sales mapping promotes collaboration among team members by providing a centralized platform for sharing and analysing sales data. Identify Target Market Segments: Identify the target market segments based on factors such as demographics, buying behaviour, and geographic location.

Territory 52

Territory Objectives and Key Results Represent Pharmaceutical 52

Hubspot

FEBRUARY 20, 2019

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively , while Amazon owned a measly 7%. Broad keywords can include words before and after the target keyword, like “white hand mixers”, if you sell hand mixers. Image Credit: Amazon Advertising.

Cross-sell 52

Cross-sell Campaign Electricity Click Through Rate 52

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. By introducing a new product or updating an existing one, businesses can tap into new customer segments or markets, ensuring a diversified and steady revenue flow.

Launch 59

Launch Negotiate Product GTM 59

Hubspot

OCTOBER 16, 2017

If you want them to stop selling to poor fit customers, institute a clawback so they lose their commission if the customer churns or returns the product within a set window of time. Increase upsell/cross-sell rate. It doesn’t matter how much (or how little) they sell, their take-home earnings are set. Increase cash flow.

Commission 90

Commission Quota X-functional Non-Profits 90

Hubspot

APRIL 21, 2020

We recommend measuring success around your active install rate — this tells you retention rate, or the number of people who install your app and then don't uninstall it — the number of ratings you receive, your average rating in the app marketplace, and if you're selling your app, revenue generated from your app.

Launch 96

Launch UX Networking Cross-sell 96

Hubspot

APRIL 1, 2019

Market dynamics and market share. If your solution relates back to those problems, you can sell to the C-suite. Keep reading for more tips on customer stories that sell. By 1985, McDonald’s was losing market share to Burger King, and their marketing teams were going head to head.

Presentation 100

Presentation Technique Closing Sales 100

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? February 8, 2015.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

NOVEMBER 13, 2017

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At At the time, Reebok was selling more shoes than Nike ). And so, in the late 1980s, Nike created the "Just Do It." It was a hit. You think I’m small? Yeah, I am.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Salesforce

FEBRUARY 15, 2024

However, I understand the power of outbound selling so I set a goal for myself to bring in $250,000 each quarter — driven in part by outbound efforts. Increase market share A company’s market share is the total percentage of the sales they control in the market for their products or services.

Cross-sell 64

Cross-sell Non-Profits Quota Drivers/motivators 64

Hubspot

APRIL 1, 2018

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At At the time, Reebok was selling more shoes than Nike ). The company experienced 42% market share growth in its first year with its help. It was a hit.

Gambling 101

Gambling Campaign Sports Gaming 101

PandaDoc

SEPTEMBER 19, 2023

Best practices for vertical sales and marketing include targeted advertising, content marketing, participating in industry events, establishing thought leadership, social media marketing, direct outreach, referral programs, industry partnerships, cross-selling, upselling, SEO, and CRM.

Niche 52

Niche Cross-sell Price Referrals 52

ConversionXL

OCTOBER 14, 2021

NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) are both methods of quantifying customer sentiment and satisfaction. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. NPS & CSAT. Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. And ecommerce is big business: This year, the global ecommerce market exceeded $16 trillion. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. In both cases, the reason we have separate markets is that the customers could not have referenced each other. What is the "Chasm"? A war analogy.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

SEPTEMBER 11, 2012

There are always opportunities for upselling, cross-selling, and repeat sales! According to Bain and Company, repeat customers spend an average of 67% more than new customers, and are 6-12 times cheaper to sell to. 4) Get Active About Upselling and Cross-Selling. Share your recommendations in the comments.

Cross-sell 73

Cross-sell Referrals Education Up-sell 73

ConversionXL

NOVEMBER 17, 2022

By making predictions based on what buyers want, Amazon makes shopping easier (people don’t have to go searching for products), allowing them to sell more. The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). Does the content sell the benefits of your product? Prescriptive analytics.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Gong.io

FEBRUARY 9, 2019

Cold calling isn’t about discovery – it’s about selling the meeting. In fact, the talk-to-listen ratio for successful cold calls is HIGHER than unsuccessful ones: It’s your job to sell your buyer on why they should attend the meeting. Focus on selling the meeting, not on asking a probing question your sales manager would be proud of.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

ConversionXL

APRIL 11, 2016

Marketers share the same sentiments. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. VAT19 sells a product called “Spicy Gummy Peppers” for $9.99. Another option is to use a site like YouTube or Vimeo to promote your videos.

Conversion 90

Conversion A/B testing Engineering Campaign 90

Hubspot

OCTOBER 12, 2017

By performing a competitor analysis, you'll be able to: Identify gaps in the market. Uncover market trends. Market and sell more effectively. Let's use an example: Stitch Fix and Fabletics are both subscription-based services that sell clothes on a monthly basis and serve a similar target audience. Scaling down?

Cross-sell 101

Cross-sell Follow-up Promote Price 101

Search Engine Land

JANUARY 3, 2023

It’s risky and a step into the unknown, and unless you have a promotion strategy, the likelihood is high that no one will ever read your post. You might test this by promoting on social, even spending a bit of money to boost a post. The best marketing examples are curated in one location, with unique views and images.

Angle 99

Angle Cross-sell Engineering UX 99

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90