Remove Cross-sell Remove Referrals Remove Sell
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Read the Room: Operationalizing CLG Signals That Actually Matter

Heinz Marketing

This post breaks down how leading revenue teams are cutting through the noise—triaging signals, mapping expansion paths, and building cross-functional systems to act. And across marketing, sales, and customer success, teams are flying blind without a clear view of what buyers and customers are actually signaling.

GTM 89
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Why Building Relationships in Sales Skyrockets Your Commission

Sales Gravy

When a customer churns, you lose all potential referrals, upsells, and cross-sells they could have generated. The Trust Equation That Changes Everything Most salespeople think selling is about convincing, but selling is about connecting.

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Frequently Asked Questions About CLG Metrics in B2B Marketing

Heinz Marketing

Key ones include: Net Revenue Retention (NRR) Expansion Revenue (upsell/cross-sell) Customer Lifetime Value (CLV) Advocacy Rate (reviews, referrals, testimonials) Product adoption/usage Time-to-value (TTV) 2. What are key metrics for measuring CLG success? CLG metrics focus on post-sale impact.

B2B 88
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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each successful referral earned both the referrer and the new user additional storage, up to a limit.This allows users to experiment with the tool before committing.

Price 108
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13 Ways Sales Cloud, Revenue Cloud, and Agentforce for Sales Are Helping You Sell More, Faster

Salesforce

Onboard fast, sell faster See how Sales Cloud speeds up the sales cycle with data and AI, making you more efficient at every step. And for all you scale-ready sales leaders: Easily expand your partner ecosystem with Partner Cloud’s centralized management of enablement, pipelines, and comp planning.

Sell 83
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Account-based selling in 2025: Everything to know

Highspot

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

Sell 52
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Is Your Customer Success Team Helping or Harming Your Word-of-Mouth?

SaaStr

That theyve already tried to sell us multiple times. Back in the day, we were the first app on Salesforce AppExchange to cross 1,000 5 star reviews. At Least 20% of Your New Customers Should Come from Referrals and Word of Mouth. We finally did, and it turned out, the agenda was just Yet Another Upsell. How did we do it?