Cross-sell Strategize Transportation 
Martech
MAY 24, 2023
My sponsors and mentors kind of thought it was a fad and like something for the interns and very marcom-y and not very strategic. I kind of got to choose which unit to work with and I went and led digital for GE Transportation, which was a $5 billion business, but GE’s smallest division. Q: Sounds great, what made you leave?
Sales Hacker
JUNE 14, 2021
Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing.
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Martech
MAY 22, 2024
The expectation was that data would change the way we create wealth and inspire new ways of doing business the way oil changed how we manufacture products, transport people and goods and create billionaires. Existing customers are less costly to acquire, provide upsell and cross-sell opportunities and will become advocates for your brand.
ConversionXL
OCTOBER 7, 2022
Industry Average CAC Travel $7 Retail $10 Consumer goods $22 Manufacturing $83 Transportation $98 Marketing agency $141 Financial $175 Technology (Hardware) $182 Real estate $213 Banking/Insurance $303 Telecom $315 Technology (Software) $395. Can you lower costs by removing steps to market or sell your product (e.g., Take Beardbrand.
Martech
FEBRUARY 25, 2022
Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. This includes cross-channel, multi-touch and multi-wave campaigns. Lifecycle Marketing (upsell/cross-sell).
Hubspot
DECEMBER 7, 2023
Take advantage of team selling. Before November rolls around, make strategic assessments around timing and dates. Our latest sales survey found that 82% of sales pros say building relationships and connecting with people is the most important part of selling. Use your vacation time strategically. Call your prospect.
Sales Hacker
SEPTEMBER 11, 2020
Imagine having the opportunity to sell into a company like Lyft in 2011. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. For example, Lyft’s mission statement is, “ improve people’s lives with the world’s best transportation.”.
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