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7 ways to use generative AI in PPC

Search Engine Land

Dig deeper: ChatGPT for PPC marketers: 15 strategic prompts to use today 7 ways to use generative AI in search advertising Keeping in mind the need for detailed prompts, here are seven ways to use generative AI tools in search advertising: 1. It helps align messaging to these issues for improved relevancy and CTR. Brand tone of voice.

CTR 107
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3 quick SEO wins to kick-start growth next year

Search Engine Land

How to drive SEO results in the next six months SEO is a long-term game. See nearly every SERP CTR study ever.) That means two things: SERPs (and SEO by extension) are a zero-sum game. Resist the tunnel-vision urge, pouring endless hours into analyzing, strategizing and talking yourself in circles. They’re not static.

Growth 109
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A Complete Guide to YouTube Analytics

ConversionXL

Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Only 15%-25% comes from search.

CTR 134
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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

Vallaeys went further by using an example of an ad auction that had a 4% threshold for predicted CTR. The details of the competing bids are listed in the table below: In the example listed above, Ad 2 meets the threshold because its predicted CTR is 5% – 1% higher than the 4% required by Google. ” Why we care.

Price 116
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How to navigate SEO in a multi-platform world

Search Engine Land

In recent years, artificial intelligence (AI) and machine learning (ML) have emerged as game-changers in SEO. Define a value for featured snippets and position zero and determine the impact on CTR and traffic. Overall, our role has become more strategic and data-driven.

UX 111
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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

This wasn’t necessarily strategic; it was simply the only option we had. The two major metrics you need to look at are: Click-through Rate (CTR), which tells you how engaging your thumbnail and title is. Click-through rate (CTR). Trying to “game” the system is a waste of time. Vanity metrics.

CTR 129
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Why Hire a Dental Marketing Agency: Elevating Your Practice

Lead Fuze

A professional dental marketing firm can offer strategic messaging, content marketing, paid advertising, and other digital solutions tailored specifically for your practice. “Boost your dental practice’s social media game with a professional marketing agency. Don’t let social media overwhelm you.

CTR 52