ConversionXL

MAY 22, 2017

I’m sure you consider yourself data-driven. You make decisions based on data. Problem is, most companies aren’t using their data to the capacity they could be. You see, the current structure of the modern marketing stack leads to a large amount of data fragmentation. Data Accessibility.

Customers 92

Customers CRM Technology Technology 92

Martech

APRIL 29, 2024

Answer: Deterministic matching in a Customer Data Platform (CDP) is identifying and linking customer data based on known and verified information. This includes email addresses, loyalty program membership, and other personally identifiable information (PII) that customers have agreed to share.

Retail 92

Retail Territory Customer Relationship Management CRM 92

Martech

APRIL 16, 2024

What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

E-commerce 99

E-commerce Hospitality Customers Strategize 99

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Government 68

Government Campaign Customers Follow-up 68

Martech

JANUARY 25, 2024

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. The first two modules are CXAI Data and CXAI Content. CXAI Data has two component parts. Looking to take control of your data? Click here to download!

SQL 101

SQL Campaign Launch Customers 101

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Government 113

Government Campaign Follow-up Conversion 113

Martech

NOVEMBER 1, 2023

HubSpot announced today that it is buying B2B data provider ClearBit, bolstering the Boston-based CRM platform with third-party company data from millions of businesses. In addition to that HubSpot will be getting the other company’s 400,0000+ users and more than 1,500 business customers. Get MarTech! In your inbox.

B2B 113

B2B CRM Price Customers 113

Salesforce

APRIL 24, 2024

It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Thanks to zero copy or zero ETL (extract-transform-load), it’s possible to share data among two or more data stores without actually moving it. What is a data warehouse?

Customers 111

Customers Transportation Government UX 111

Martech

APRIL 15, 2024

For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. She is currently global customer CRM senior manager and CDP advisor. We work closely with our customer insights team and other commercial teams inside Stanley Black & Decker.

CRM 97

CRM Retail Technology Technology 97

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. Using Universal Data Activation, marketers can stream any element of data from any source — CDP, website, mobile app or homegrown solution.

Launch 120

Launch Campaign Customers Process 120

Martech

APRIL 17, 2024

TruAudience’s identity graph is based on data from more than 98% of U.S. The problem that is the focus of this partnership is the reported low match rate between a business’s first-party data and the third-party data from advertising platforms like Google and Facebook. Why we care.

Campaign 84

Campaign Customers Process 84

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. But there’s one thing in the way: our data. This person is the go-to person for any data entering or exiting the database.

Territory 121

Territory CRM Manufacturing Pipeline 121

Martech

APRIL 17, 2024

Use customer data to inform email programs. Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox. Not that email hasn’t been great over the last 25-plus years that we’ve used it to connect with customers. Fast-forward to 2024.

Technology 123

Technology Technology Niche Campaign 123

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Open the report What is first-party data advertising?

SQL 99

SQL Cross-sell Campaign Trust 99

Search Engine Land

APRIL 26, 2024

One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. This article will help you transition from a keyword-focused to a customer-centric SEO strategy, offering practical tips for integrating both approaches effectively. There are many ways to do this.

Product 101

Product Launch CRM Start-ups 101

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. Utilize connectors to automate these processes.

Objectives and Key Results 91

Objectives and Key Results A/B testing Customer Relationship Management Relationship Management 91

Martech

DECEMBER 26, 2023

How CPGs can realize the value of first-party data with a CDP by Jeremy Brugger. Consumer packaged goods brands can drive ongoing marketing ROI by harnessing the value of first-party data through a customer data platform. Customer data debt: The hidden obstacle to CDP success by Tony Byrne.

Start-ups 104

Start-ups Customers Process 104

Martech

APRIL 9, 2024

Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. This will allow brands using the Snowflake platform to execute campaigns faster and more securely. Benefits for Snowflake users. A fully managed cloud environment.

Government 103

Government Campaign Service Customers 103

Salesforce

APRIL 9, 2024

Way back in 1914, engineer and data visualization pioneer Willard Brinton observed that while companies went to considerable effort to analyze and catalog their information, most failed to draw useful conclusions from it. All your data is, at long last, unified, harmonized, and accessible to every business app and user.

SQL 110

SQL Retail Service Represent 110

Martech

MAY 2, 2024

We will start with Meta — which has been injecting AI into all its customer-facing surfaces. He is rightfully amazed that a company with 15 years of data on him came up with suggestions that perfectly targeted topics he isn’t interested in. StreamAlive added GenAI capabilities to its live audience engagement platform.

X-functional 67

X-functional Appointment Promote Campaign 67

Search Engine Land

APRIL 12, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Non-retail media platform. “Our Why we care.

Networking 99

Networking Launch Retail Construction 99

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Dig deeper: Why we care about retail media networks Data.

Networking 110

Networking Launch Retail Construction 110

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Data utilization : Improved data collection and analytics lead to better customer insights and decision-making. Here is why and how to do it.

Strategic planning 93

Strategic planning Technology Technology Strategize 93

Martech

MAY 2, 2024

However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Here’s how AI-powered platforms are enabling more effective identification and engagement of B2B buying groups.

B2B 107

B2B Drivers/motivators CRM GTM 107

Martech

NOVEMBER 15, 2023

With customer data platforms now essential for unified customer data and personalization, you likely face the build vs buy decision. Do you build a custom CDP tailored to your tech stack? Or buy an established platform? This guide from Customer.io

Customers 100

Customers 100

Search Engine Land

APRIL 18, 2024

You own first-party cookies and the data they collect, which won’t be impacted by the Chrome update. Third-party cookies, which pass data from your website to external parties (like ad platforms) to your site to paint a picture of the user and user behavior, are what’s disappearing. Data collection is changing.

GTM 98

GTM CRM Campaign Conversion 98

Martech

APRIL 5, 2024

For example, it may lead to future budget reductions based on past platform usage. Many martech users may not benefit from using a given platform. Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work.

Strategize 96

Strategize Campaign Technology Technology 96

Search Engine Land

APRIL 16, 2024

What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

E-commerce 84

E-commerce Hospitality Strategize Follow-up 84

Martech

APRIL 11, 2024

Its stack included: Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Management One drawback is that Perplexity’s technology recommendation was more high-level than the others. However, both left me wanting more. It has a summary and is footnoted with sources.

CRM 113

CRM Retail Technology Technology 113

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time.

CRM 124

CRM Technology Technology Campaign 124

Martech

JANUARY 29, 2024

At the same time, we’re seeing CDPs being acquired and integrated with broader digital experience offerings, as well as a strong trend for CDPs to plug into external data sources like data lakes and warehouses rather than ingest all the needed data themselves. Looking to take control of your data? Get MarTech!

Growth 103

Growth Launch Customers Process 103

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. This means they’ll be shaking things up in how they market and handle consumer data privacy. In 2024 — no matter the vertical — data consistency will become a must-have.

B2B 126

B2B Government Technology Technology 126

Martech

JANUARY 2, 2024

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. UTM tagging, or data we add to call-to-action links, etc.,

Customers 110

Customers Campaign Conversion Start-ups 110

Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Schedule your data hygiene regularly (e.g.,

Objectives and Key Results 121

Objectives and Key Results Campaign Government Launch 121

Martech

FEBRUARY 14, 2024

Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report.

Technology 109

Technology Technology Networking Process 109

Martech

JANUARY 8, 2024

It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. Now, it seems as though every massive tech company on the internet is restricting the flow of consumer data on their own devices, operating systems and platforms.

Drivers/motivators 125

Drivers/motivators Trust Government Represent 125