Remove Customers Remove Electricity Remove Hospitality
article thumbnail

10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)

ConversionXL

Applying a neuroscience-based method to WTP for green electricity”. Carsten Herbes and three co-authors tackled a narrow topic—consumer willingness to pay a premium for electricity from green sources—that has broader implications. This one states, “Your taxes help pay for schools, hospitals, and the police.”. Study details.

article thumbnail

7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

Remember Memorial Hermann, the hospital in Texas that completed the first live-tweeted open heart and brain surgeries? Another hospital rocking it on Pinterest is Ohio's Dayton Children's Hospital. 1) Healthcare. Unsurprisingly, boards like "Celebrating Childhood" and "Parenting" attract plenty of browsers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers.

Niche 133
article thumbnail

How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

Evaluate your marketing strategies and service infrastructure to see if you can improve how you attract and retain customers. Increasing prices means boosting revenue on every sale you make — so if you can strategically and successfully raise prices without alienating too many customers, you can boost your profit margin automatically.

article thumbnail

28 Creative Pinboard Ideas From Real Brands on Pinterest

Hubspot

Think about your target customers' interests and hobbies, and create a board to give them examples and ideas to inspire them. 5) Customer Success Board. Highlight your customers' successes in one of your boards as Salesforce does in its Customer Success Stories" board , populated mainly by video pins. 8) Contest Board.

article thumbnail

The Ultimate Guide to the Internet of Things (IoT)

Hubspot

More practical applications of IoT include connected cars that can drive and update themselves and Amazon’s dash buttons that allow customers to reorder everyday products like Tide Pods or razor blades at the touch of a button. Within hospitals themselves, connected devices help staff more efficiently manage resources and space.

article thumbnail

PODCAST 132: The Internal Game: Coaching Your Way to Success in Sales with John Mark Shaw

Sales Hacker

Coaching lessons learned from 25 years in hospitality [4:57]. Outreach revolutionizes customer engagement by moving away from siloed conversations to a streamlined and customer-centric journey. I was a restaurateur for 25 years, and that culminated in my co-founding and building a $30 million business, Hill Country Hospitality.

Gaming 79