Search Engine Land

JUNE 7, 2024

Apple was simply trying to do its best to help its customers live their best lives. Many businesses or individuals feel like they need to chase trends because “everyone is doing it,” which is intrinsically comparative: you want, if not to be better than everyone else, at least be the same. Business email address Subscribe Processing.

Intrinsic 90

Intrinsic X-functional Angle Niche 90

Search Engine Land

OCTOBER 10, 2023

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. What is findability?

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Sales Hacker

FEBRUARY 18, 2025

Guest Speaker Links LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: [link] Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: /@gtm_now Sponsor: Pursuit The best talent isnt actively job hunting. Hopefully they’ve approved that you can use their name.

GTM 92

GTM Quota Drivers/motivators Sales 92

Sales Hacker

APRIL 22, 2025

She is deeply passionate about creating world-class marketing campaigns, leveraging data-driven strategies to accelerate customer acquisition, engagement, and retention. She’s deeply passionate about creating world-class marketing campaigns, leveraging data-driven strategies to accelerate customer acquisition, engagement, and retention.

GTM 91

GTM Campaign Pipeline Launch 91

ConversionXL

JUNE 26, 2017

Organize growth into a cross-functional team. If you don’t know your customer well, 99% of your assumptions are wrong. So how to target a customer in this world? Things change: Customer state changes. Understand your customer and the existing experience to design for improvement of people’s lives.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

JANUARY 14, 2016

While correlation doesn’t equal causation (for instance, rather than people buying more because they watch tutorials, maybe users that are intrinsically motivated to buy more anyway just happen to watch tutorials also), finding correlation points allows you to optimize for these events and gives you a point at which to begin testing.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

SaaStr

MAY 7, 2019

Justin Kan : One of the things that I like about building this company that I’d like to ask you guys about is that as a customer of legal I’ve always felt like I had this North Star for what I wanted and it made it easy to kind of go back to what I felt was important and create some core direction for the company. No defense.

Trust 46

Trust Start-ups Engineering Legal 46