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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

New Google Analytics custom channel groups on March 15. New item-scoped custom dimensions for GA4 on March 17. GA4 rolls out custom funnel reports on May 3. 33 new ecommerce dimensions and metrics for the GA4 customer report builder on July 24. New GA4 customization features for 360 customers on Oct.

Retail 125
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Agile for SEOs: How in-house teams get projects prioritized

Search Engine Land

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. In this method, all the work is completed upfront and customer feedback is gathered afterward. It enables teams to learn from customer feedback and incorporate on-the-go improvements.

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Interstitial Ads – What They Are & How To Use Them Effectively

ClickFunnels

This means that mobile ads can be a great way to reach your ideal customers and grow your business. This presents a problem if you want to use paid advertising to catch the attention of your ideal customers. Used correctly, interstitial ads can help you grow your business, but used incorrectly they might alienate potential customers.

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The enterprise guide to elevating findability and ROI

Search Engine Land

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. What is findability?

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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

A positive and engaging experience to improve retention is just as important as downloads or conversions (if not more). Building a sustainable customer experience that goes beyond conversion rates is key. Now, customers expect to be able to make transfers between accounts, pay other people, and alert their banks to fraud.

UX 121
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

We’ll look at strategies to reach and engage potential users and break down examples of brands that have used growth hacking to achieve success. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. What is growth hacking? via Observer ].

Growth 113
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Website Credibility: A 39-Point Checklist

ConversionXL

Your website is often the first point of contact for customers, responsible for first impressions and, of course, revenue. For example, your wife said Product X is good, or your friends said Service Y sucks. If you’re credible, you have yourself a customer. Write like you talk using the same language your customers do.

Trust 132