Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Everybody has one of these customer journey maps,” Hannigan said. Click here to download!

Customers 122

Customers Hospitality Repeat business Clients 122

TrackStreet

APRIL 26, 2024

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. Pricing erosion refers to the steady and ongoing drop in the prices of products or services within a particular market or industry. What usually causes it?

Price 52

Price Profit margin Strategic partnership Retail 52

Highspot

DECEMBER 5, 2023

It’s repeatable, constantly adapting to new customers and evolving needs. Robust relationship building: Addressing customer needs fosters stronger, lasting relationships. It involves identifying potential customers who might need your product or service.

Process 52

Process Real Estate Objectives and Key Results Negotiate 52

Adaptive Business Services

MARCH 9, 2022

I began in retail and then moved to B2B in 1977. I switched to selling (I was working part time in retail) and I took an accelerated one-year course at the local community college. Custom electric signs … winner winner, chicken dinner! Retail gave me my start and I could not wait to leave it. I know what I want and need.

Niche 71

Niche Electricity Retail B2C 71

Hubspot

NOVEMBER 26, 2021

We've all seen retail outlets offering sale prices or "buy one, get one free deals" — and for good reason. When done right, the method can drum up quick interest in your business, foster customer loyalty, and pay off in spades. It has a significant and effective place in certain industries — specifically, retail and ecommerce.

Price 88

Price Retail Construction Territory 88

Highspot

SEPTEMBER 28, 2023

The Sandler Sales Training Method, or Sandler Selling System, offers a consultative way to build strong customer connections and demonstrate tangible value. Conversely, the Sandler Method prioritizes a two-way dialogue to understand the customer’s needs and pain points as part of the qualification process before proposing a solution.

Repeat business 52

Repeat business Consult Contract Relationship building 52

Hubspot

FEBRUARY 19, 2015

A study in the Harvard Business Review showed that increasing customer retention by 5% can lead to a 25% - 95% increase in profit. But what is customer retention, and how do you increase it by 5%? Customer retention is the act of getting more of your customers to stay loyal to your brand or business.

Customers 77

Customers Retail CRM Gaming 77

Hubspot

AUGUST 4, 2020

Your product or service isn't moving with the oomph you'd like it to. You realize your business needs a shot of life. If your business hits a wall like that, particularly if you're in retail or ecommerce, you might just need to generate some quick demand and spur consumer interest. So, what can you do? Flash Sales.

Promote 83

Promote Price Retail Profit margin 83

Engage Selling

APRIL 23, 2013

Here’s the big fact: 98% of all dissatisfied customers were not dissatisfied because of a quality problem with the product or service purchased. Note that I said the customers “perception of how they were treated” – not how they were treated. Remember, to the customer you are your company.

Customers 78

Customers Repeat business Commission Retail 78

Engage Selling

APRIL 23, 2013

Here’s the big fact: 98% of all dissatisfied customers were not dissatisfied because of a quality problem with the product or service purchased. Note that I said the customers “perception of how they were treated” – not how they were treated. Remember, to the customer you are your company.

Customers 67

Customers Repeat business Commission Retail 67

Sales Hacker

JUNE 3, 2021

The important part to remember is your relationship with each group is different, meaning you shouldn’t use the same CRM tool for both types of customers. To know whether one CRM software is adequate, you need to understand the differences between B2B and B2C customers. automobile parts to repair cars), to sell to their customers (e.g.

B2C 76

B2C CRM B2B E-commerce 76

Lead Fuze

JULY 13, 2023

You’ll learn about cost considerations in setting up your business, choosing between virtual or on-site operations, legal requirements such as obtaining business insurance, and how to set up efficient workflows for managing calls. Con: Dealing with angry customers can make you question your life choices. Absolutely.

Legal 52

Legal Profit margin Promote Clients 52

Salesforce

JANUARY 25, 2024

From the warehouse to the customer’s hands, successful inventory management helps your business deliver stellar customer experiences. For others, like retailers, it’s ready-to-sell stock. However, the data tell a different story: 43% of retailers rank inventory management as their #1 day-to-day challenge.

Technique 59

Technique Manufacturing Objectives and Key Results Cross-sell 59

Eliminate Your Competition

JULY 15, 2022

Yes, there are times when the customer will only buy from a specific vendor (the adage that no one was ever fired for buying from IBM is long over). Customer loyalty isn’t what it used to be. When you have a relationship with a customer, everything is more straightforward. Build a professional network and stay connected.

Retail 59

Retail Trust Networking Up-sell 59

SalesHandy

OCTOBER 10, 2017

A sales email provides a customizable link from your customer to your company. Sales emails build on the existing relationship with the customer and can also be used to target new customers. With a successful email list, you can drive repeat business and new sales to your web site. The Body: Keep Their Interest.

Technique 52

Technique Repeat business Sales Contact 52

SalesHandy

OCTOBER 10, 2017

A sales email provides a customizable link from your customer to your company. Sales emails build on the existing relationship with the customer and can also be used to target new customers. With a successful email list, you can drive repeat business and new sales to your web site. The Body: Keep Their Interest.

Technique 40

Technique Repeat business Sales Contact 40

Salesforce

MARCH 15, 2024

Marketers have to find a way to capture attention and build genuine interest in their products and services. According to our research , chief marketing officers (CMOs) cite customer preferences and expectations as their number 1 influence on digital strategy. Get the free guide What is lead generation?

Lead generation 115

Lead generation A/B testing Promote Sales 115

Hubspot

MAY 14, 2015

The very first questions you need to answer are all about your product: what will you sell, where will you get it and how will you get it to your customers. Amazing marketing and incredible customer service won't get you very far without sourcing, inventory management, order fulfillment and shipping processes in place.

Retail 77

Retail Profit margin Up-sell Manufacturing 77

Salesforce

JULY 13, 2021

But if your grocery store isn’t offering digital options, you could lose customers to the competition. In my 15 years at Salesforce and three focused on the grocery industry, I’ve seen (and I’m sharing below) a few tricks that modern grocery retailers could use to stay relevant and keep customers coming into their (virtual) doors.

Transportation 52

Transportation Repeat business Retail Up-sell 52