Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Read next: What is customer journey analytics? The end-to-end customer journey.

Customers 100

Customers Retail Repeat business Service 100

Heinz Marketing

MAY 24, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. Customers are always super important, no matter what. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy.

Growth 103

Growth Customers Referrals Niche 103

Salesforce

JUNE 8, 2022

Field service safety can drive revenue, while preventing injuries during on-site visits. According to the Occupational Safety and Health Administration (OSHA) , companies that prioritize safety build trust with customers. This can lead to new business. As a field service leader, safety is No. 1 on your list of priorities.

Service 98

Service Cross-sell Appointment Electricity 98

Martech

JULY 17, 2023

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. AI has great potential to assist brands in providing the personalized customer experiences consumers increasingly expect.

Customers 88

Customers Repeat business CRM Campaign 88

Engage Selling

JUNE 4, 2015

In the hotel business you have three moments to create a positive service experience for your customer. When the customer enters your hotel, during their stay, and when they are leaving. Let’s examine some recent negative experiences of mine and consider what could be done differently.

Repeat business 83

Repeat business Service Customers Up-sell 83

Sales Pop!

JANUARY 10, 2022

In today’s customer-centric world, customer experience is everything. Business owners who are paying attention have seen the rise in the importance of relevant brand feedback and reviews on social media. The Correlation Between Customer Experience and Sales Success. Retaining Customers With the Power of Promotions.

Customers 98

Customers Repeat business Promote Referrals 98

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. The days of the traditional customer journey are long gone. Source: Ben Tepfer.

Customers 122

Customers Repeat business Technology Technology 122

Martech

OCTOBER 18, 2021

“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. Customers demand for personalized messaging. When customers see your brand, they expect a consistent message, no matter what channel they’re on.

Customers 112

Customers E-commerce Repeat business Retail 112

The 5% Institute

AUGUST 14, 2023

In the fast-paced world of business, establishing a strong connection with your customers goes beyond just selling products or services. Learning how to build customer rapport is essential for fostering trust, loyalty, and repeat business. It showcases your dedication to customer satisfaction.

Customers 52

Customers Repeat business Trust Technology 52

Lead Fuze

OCTOBER 20, 2023

Have you ever wondered how to effectively get customer testimonials ? A glowing testimonial can make potential customers feel like they’re missing out on something great – and nobody likes feeling left out. But how do you convince satisfied customers to take that extra step? star reviews.

Customers 52

Customers Trust Clients Niche 52

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Everybody has one of these customer journey maps,” Hannigan said. Click here to download!

Customers 122

Customers Hospitality Repeat business Clients 122

Martech

MARCH 4, 2022

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Click here to download! 24/7 vs. 8/5)?

Customers 96

Customers Repeat business Retail Launch 96

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing.

Customers 107

Customers Repeat business Retail Represent 107

Miller Heiman Group

APRIL 7, 2020

Poor customer service is costly: many customers stop doing business with a company if they have a single poor experience. Bad customer service costs businesses more than $41 billion a year, according to Bain & Company. Why Customer Service Best Practices Matter in Industry and Life Sciences.

Service 63

Service Repeat business Referrals Sales 63

Martech

FEBRUARY 12, 2024

It’s the front line, the data gatherer, the crucial lever businesses use to find their audience and understand customer behavior. The auction-based nature of many performance marketing platforms means that as competition intensifies, so do the costs of acquiring new customers.

Relationship building 107

Relationship building Repeat business Campaign Strategize 107

Heinz Marketing

AUGUST 22, 2022

But that difference is key to understanding how empathy can help lead to better business. Empathy means listening to your customer, understanding their point of view, and meeting them at their most frequent channels. In order to be successful, you must be empathetic towards your customers. Empathy is also important in sales.

Repeat business 111

Repeat business Service Referrals Closing 111

Eliminate Your Competition

SEPTEMBER 25, 2023

Staying top of mind with your customers and prospects is crucial for long-term success in B2B sales. The Value of Industry and Management Articles Sales professionals are often the front-line ambassadors of a company, representing its products, services, and values.

Prospecting 52

Prospecting Customers Trust Clients 52

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

SaaStr

FEBRUARY 18, 2022

What does success look like for your customers? . The definition of success will vary from business to business, from customer to customer. That said, customer success is evolving, and the importance of customer success continues to grow. Embed customer success into the core of your business.

Customers 90

Customers Repeat business Strategize Product 90

Miller Heiman Group

JULY 23, 2019

Sales may be the department that moves the deal, but it’s customer service that drives customer loyalty: Service professionals communicate with customers as much as 10 times more than sellers, according to the Technology Services Industry Association. Sales Sells the First Deal, Service Sells Future Deals.

Manufacturing 51

Manufacturing Service Cross-sell Repeat business 51

The 5% Institute

JANUARY 15, 2024

Crafting engaging content and optimizing it for search engines ensures that your products or services are easily discoverable. Enhancing Product/Service Visibility Investing in compelling product descriptions and using high-quality visuals can capture the attention of potential customers.

Drivers/motivators 52

Drivers/motivators Repeat business Cross-sell Trust 52

TrackStreet

APRIL 26, 2024

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. Pricing erosion refers to the steady and ongoing drop in the prices of products or services within a particular market or industry. What usually causes it?

Price 52

Price Profit margin Strategic partnership Retail 52

Sales Pop!

DECEMBER 7, 2023

Just as a bartender strives to create a welcoming and memorable experience for each customer, salespeople aim to build relationships and ultimately close deals. A bartender greets each customer with a warm smile and a genuine interest in their drink preferences. Salespeople, too, may encounter rejection and setbacks.

Repeat business 64

Repeat business Promote Sales Price 64

Adaptive Business Services

JANUARY 24, 2024

Revenues are the lifeblood of your business. Better customer relationships. We not only want to secure new customers, we need to increase business with our existing clients. Focus on those prospects who are most likely to do business with us. Customers vs. prospects. More and better prospects. By territory.

CRM 71

CRM Commission Territory Repeat business 71

Veloxy

APRIL 12, 2023

This growth means that there will be an increasing need for skilled solar salespeople who can help homeowners and businesses make the switch to solar energy. But selling solar isn’t easy – it requires knowledge, skill, and persistence to convince customers to invest in this renewable energy source. Let’s get started!

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Salesforce

SEPTEMBER 7, 2023

And with nine out of 10 people choosing to do repeat business based on positive experiences with a company, you want those experiences to be personal, memorable, and secure. Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand.

Government 115

Government Repeat business Trust Technology 115

The 5% Institute

JULY 7, 2023

In today’s competitive business landscape, driving sales is essential for the success and growth of any company. With numerous companies vying for customer attention, it’s crucial to employ effective strategies that can maximize revenue and ensure long-term profitability.

Drivers/motivators 52

Drivers/motivators Referrals Objectives and Key Results Repeat business 52

The 5% Institute

MARCH 30, 2023

However, the truth is that every time you interact with a customer, you have the opportunity to make a sale. Whether you’re selling stamps, packaging materials, or shipping services, closing sales is essential for the success of your post office business.

Closing 52

Closing Objectives and Key Results Repeat business Strategic planning 52

The 5% Institute

MARCH 12, 2024

Basic sales are the fundamental transactions that initiate a customer-business relationship. Whether it’s a product or service, mastering the art of basic sales is crucial for sustained business growth. Data Analytics: Leverage data analytics tools to gain valuable insights into customer behaviour.

E-commerce 52

E-commerce Objectives and Key Results Territory Technique 52

Veloxy

MARCH 23, 2023

Sales goals are broader, long-term objectives that may include other factors besides sales, such as customer satisfaction or brand recognition. Importance of sales quota to your business Sales quotas play a vital role in the success of any business. Find prospects from anywhere, at any time.

Quota 246

Quota Profit margin Non-Profits Teamwork 246

Sales Pop!

DECEMBER 28, 2023

A key strategy to achieve this is by embracing customer-centricity and unlocking the potent force of customer-perceived value. Placing the customer at the epicenter of your organization can be a transformative journey. Unfortunately, the concept of customer-perceived value often goes unnoticed or is misinterpreted.

Repeat business 52

Repeat business Trust Growth Conversion 52

Sales Pop!

FEBRUARY 27, 2024

By minimizing errors, businesses can maintain high-quality standards, avoid costly mistakes, and foster trust with customers and partners. Improved Decision-Making: Automated software gathers and analyzes data from diverse sources, empowering businesses to make informed decisions swiftly.

Non-Profits 52

Non-Profits Legal Repeat business Growth 52

Engage Selling

APRIL 23, 2013

Here’s the big fact: 98% of all dissatisfied customers were not dissatisfied because of a quality problem with the product or service purchased. Note that I said the customers “perception of how they were treated” – not how they were treated. Remember, to the customer you are your company.

Customers 78

Customers Repeat business Commission Retail 78

PandaDoc

OCTOBER 12, 2020

This is where customer segmentation comes in handy as an extremely powerful practice that can drive sales and improve your relationship with customers. What is customer segmentation? Customer segmentation allows businesses to personalize the experiences and tailor products to suit the needs of the specific customers’ groups.

Customers 59

Customers Cross-sell B2C Campaign 59

Heinz Marketing

APRIL 28, 2023

While the traditional funnel model has been the go-to for many years, the bow-tie model is gaining popularity as a more comprehensive approach to customer engagement and revenue generation. The traditional model A key reason why the bow-tie model is gaining popularity is that it offers a more holistic view of the customer journey.

B2B 96

B2B Lead generation Drivers/motivators Repeat business 96

Lead Fuze

JUNE 29, 2023

In the world of sales and marketing, this concept has emerged as a powerful tool for building long-term customer relationships. Creating an emotional connection with customers that leads to brand loyalty and encourages repeat business is at the core of relationship marketing. Who doesn’t want that?

Repeat business 52

Repeat business Campaign Real Estate Clients 52

Lead Fuze

JULY 24, 2023

With the growing demand for online videos, businesses are increasingly utilizing video as a marketing tool – 86% to be exact – offering ample opportunities in the field of video production. However, with numerous players in the market offering similar services, how can you stand out and attract more clients?

Clients 52

Clients Real Estate Product Referrals 52