Engage Selling

JUNE 4, 2015

In the hotel business you have three moments to create a positive service experience for your customer. When the customer enters your hotel, during their stay, and when they are leaving. Let’s examine some recent negative experiences of mine and consider what could be done differently.

Repeat business 83

Repeat business Service Customers Up-sell 83

Martech

JULY 17, 2023

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. AI has great potential to assist brands in providing the personalized customer experiences consumers increasingly expect.

Customers 81

Customers Repeat business CRM Campaign 81

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. The days of the traditional customer journey are long gone. Source: Ben Tepfer.

Customers 120

Customers Repeat business Technology Technology 120

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ).

Customers 129

Customers Retail Cross-sell Follow-up 129

Sales Pop!

JANUARY 10, 2022

In today’s customer-centric world, customer experience is everything. Business owners who are paying attention have seen the rise in the importance of relevant brand feedback and reviews on social media. The Correlation Between Customer Experience and Sales Success. Retaining Customers With the Power of Promotions.

Customers 98

Customers Repeat business Promote Referrals 98

Sales Pop!

OCTOBER 27, 2021

In sales, there’s a well-known cliché that states, “It costs five times more to acquire a new customer than it does to retain one,” and while that number may fluctuate depending on the industry you’re in, retaining customers is indeed easier than finding new ones. Turn feedback into action.

Profit margin 96

Profit margin Customers Customer Relationship Management Repeat business 96

Martech

NOVEMBER 3, 2021

Microsoft this week announced the launch of the Microsoft Customer Experience Platform designed to orchestrate AI-driven customer journeys. The platform has integrations with Dynamics 365 Customer Insights and Microsoft Advertising. It will use real-time contextual insights and analytics to predict customer intent.

E-commerce 86

E-commerce Customers CRM Repeat business 86

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Everybody has one of these customer journey maps,” Hannigan said. Click here to download!

Customers 116

Customers Hospitality Repeat business Clients 116

Martech

OCTOBER 18, 2021

“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. Customers demand for personalized messaging. When customers see your brand, they expect a consistent message, no matter what channel they’re on.

Customers 109

Customers E-commerce Repeat business Retail 109

The 5% Institute

AUGUST 14, 2023

In the fast-paced world of business, establishing a strong connection with your customers goes beyond just selling products or services. Learning how to build customer rapport is essential for fostering trust, loyalty, and repeat business. It showcases your dedication to customer satisfaction.

Customers 52

Customers Repeat business Trust Technology 52

Understanding the Sales Force

JANUARY 9, 2024

We brought Dinger back to the Vet to confirm our fear, and today’s article discusses a topic I don’t often write about, repeat business. She avoided the mistake that most salespeople make when they assume that their customer remembers all of the information from prior discussions. Kudos to the Vet!

Repeat business 77

Repeat business Price Conversion Sell 77

The 5% Institute

MAY 21, 2023

Customer service plays a vital role in the success of any business. It involves providing assistance, support, and resolving issues for customers, ensuring their satisfaction. As a skill, customer service encompasses various attributes and competencies that contribute to building strong customer relationships.

Service 52

Service Customers Customer Relationship Management Relationship Management 52

Martech

MARCH 4, 2022

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Click here to download! 24/7 vs. 8/5)?

Customers 92

Customers Repeat business Retail Launch 92

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing.

Customers 101

Customers Repeat business Retail Represent 101

The 5% Institute

JUNE 19, 2023

In today’s competitive business landscape, customer service excellence has become a crucial aspect of achieving long-term success. The way businesses interact with their customers can significantly impact their reputation, customer loyalty, and overall growth.

Service 52

Service Customers Represent Customer Relationship Management 52

SaaStr

MAY 5, 2024

Dear SaaStr: what are your thoughts on incentivizing reps to handle repeat business vs focusing solely on new business with an account management team for repeats (when you are still under $10m)? Basically, automate it as much as possible. A renewal now is real work. There is no perfect answer. that’s natural.

Finance 82

Finance Repeat business Account management Sales 82

Understanding the Sales Force

JANUARY 9, 2024

We brought Dinger back to the Vet to confirm our fear, and today’s article discusses a topic I don’t often write about, repeat business. She avoided the mistake that most salespeople make when they assume that their customer remembers all of the information from prior discussions. Kudos to the Vet!

Repeat business 62

Repeat business Price Conversion Sell 62

Lead Fuze

OCTOBER 20, 2023

Have you ever wondered how to effectively get customer testimonials ? A glowing testimonial can make potential customers feel like they’re missing out on something great – and nobody likes feeling left out. But how do you convince satisfied customers to take that extra step? star reviews.

Customers 52

Customers Trust Clients Niche 52

SaaStr

FEBRUARY 18, 2022

What does success look like for your customers? . The definition of success will vary from business to business, from customer to customer. That said, customer success is evolving, and the importance of customer success continues to grow. Embed customer success into the core of your business.

Customers 100

Customers Repeat business Strategize Product 100

Miller Heiman Group

JUNE 4, 2019

Let’s start by considering how customer perception has evolved in the past few years. In the past, customer complaints needed to be either of great magnitude or multitude before they received any attention. In this brave new world, businesses who rise to the top are those who provide the best customer experience.

Service 96

Service Customers Repeat business Referrals 96

Eliminate Your Competition

SEPTEMBER 25, 2023

Staying top of mind with your customers and prospects is crucial for long-term success in B2B sales. This assurance resonates with customers, making them more likely to trust their suggestions. Staying top of mind with your customers and prospects is a strategic imperative in professional selling.

Prospecting 52

Prospecting Customers Trust Clients 52

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

Martech

FEBRUARY 12, 2024

It’s the front line, the data gatherer, the crucial lever businesses use to find their audience and understand customer behavior. The auction-based nature of many performance marketing platforms means that as competition intensifies, so do the costs of acquiring new customers.

Relationship building 100

Relationship building Repeat business Campaign Strategize 100

Heinz Marketing

AUGUST 22, 2022

But that difference is key to understanding how empathy can help lead to better business. Empathy means listening to your customer, understanding their point of view, and meeting them at their most frequent channels. In order to be successful, you must be empathetic towards your customers. Empathy is also important in sales.

Repeat business 108

Repeat business Service Referrals Closing 108

The 5% Institute

JANUARY 15, 2024

Enhancing Product/Service Visibility Investing in compelling product descriptions and using high-quality visuals can capture the attention of potential customers. Customer Engagement and Retention Building strong relationships with customers is essential for long-term success.

Drivers/motivators 52

Drivers/motivators Repeat business Cross-sell Trust 52

Engage Selling

APRIL 23, 2013

Here’s the big fact: 98% of all dissatisfied customers were not dissatisfied because of a quality problem with the product or service purchased. Note that I said the customers “perception of how they were treated” – not how they were treated. It’s how the customer perceived what they did that counts.

Customers 78

Customers Repeat business Commission Retail 78

Salesforce

SEPTEMBER 7, 2023

And with nine out of 10 people choosing to do repeat business based on positive experiences with a company, you want those experiences to be personal, memorable, and secure. Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand.

Government 115

Government Repeat business Trust Technology 115

PandaDoc

OCTOBER 12, 2020

This is where customer segmentation comes in handy as an extremely powerful practice that can drive sales and improve your relationship with customers. What is customer segmentation? Customer segmentation allows businesses to personalize the experiences and tailor products to suit the needs of the specific customers’ groups.

Customers 59

Customers Cross-sell B2C Campaign 59

Martech

NOVEMBER 2, 2023

Optimizing the content to be visible throughout all customer journey points. Dig deeper: 3 steps to navigating the complex customer journey Leading the competition The key to capturing consumer attention is to avoid becoming part of the noise that consumers are overwhelmed with each day.

Repeat business 110

Repeat business Trust Start-ups Market share 110

Sales Pop!

DECEMBER 7, 2023

Just as a bartender strives to create a welcoming and memorable experience for each customer, salespeople aim to build relationships and ultimately close deals. A bartender greets each customer with a warm smile and a genuine interest in their drink preferences. Salespeople, too, may encounter rejection and setbacks.

Repeat business 64

Repeat business Promote Sales Price 64

RAIN Group

APRIL 14, 2021

According to our research of sales, enablement, and company leaders: 64% prioritize increasing business with existing accounts. 62% prioritize improving customer retention, repeat business, and renewals. Despite this, only 8% of executives rate their account planning process as very effective.

Repeat business 95

Repeat business Process Customers Strategize 95

Engage Selling

APRIL 23, 2013

Here’s the big fact: 98% of all dissatisfied customers were not dissatisfied because of a quality problem with the product or service purchased. Note that I said the customers “perception of how they were treated” – not how they were treated. It’s how the customer perceived what they did that counts.

Customers 67

Customers Repeat business Commission Retail 67

Engage Selling

JULY 4, 2012

Build customers for life and building relationships throughout your entire organization with your client is of utmost important. Organizations should also develop a genuine interest in clients business and have a commitment from every department to provide a great customer experience.

Customers 74

Customers Repeat business Drivers/motivators Clients 74

The 5% Institute

MARCH 30, 2023

However, the truth is that every time you interact with a customer, you have the opportunity to make a sale. Whether you’re selling stamps, packaging materials, or shipping services, closing sales is essential for the success of your post office business. As a post office worker, you may not think of yourself as a salesperson.

Closing 52

Closing Objectives and Key Results Repeat business Strategic planning 52

The 5% Institute

JULY 7, 2023

In today’s competitive business landscape, driving sales is essential for the success and growth of any company. With numerous companies vying for customer attention, it’s crucial to employ effective strategies that can maximize revenue and ensure long-term profitability.

Drivers/motivators 52

Drivers/motivators Referrals Objectives and Key Results Repeat business 52

Partners in Excellence

MARCH 8, 2024

Relationship Building and Networking (30%) : Explanation : Selling involves building and maintaining relationships with clients and customers. Many sales professionals find satisfaction in creating meaningful connections, understanding customer needs, and providing solutions that help others achieve their goals.

Sell 77

Sell Drivers/motivators Relationship building Commission 77

Heinz Marketing

APRIL 28, 2023

While the traditional funnel model has been the go-to for many years, the bow-tie model is gaining popularity as a more comprehensive approach to customer engagement and revenue generation. The traditional model A key reason why the bow-tie model is gaining popularity is that it offers a more holistic view of the customer journey.

B2B 93

B2B Lead generation Drivers/motivators Repeat business 93