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The Top 10 Mistakes First Time SaaS Founders Make

SaaStr

Imagine that Director of VP of Marketing gets you just 2 more customers at $30k each. She’ll have more than paid for her salary difference right there, over than junior content marketer that can’t own anything. And you just might be the best customer success manager the company will ever have. version of the app.

Quota 145
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SaaS Content Marketing: 5 Proven Strategies to Earn Links

ConversionXL

Some content marketers have it “easy,” working in highly visual industries (e.g. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. To find out, I ran a study to benchmark content marketing performance for 500 SaaS companies. 5 ways that SaaS content earns links.

Technique 125
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Beauty Pays: Beautiful Websites (and People) Get Better Results

ConversionXL

That adds up to $230,000 more over a lifetime for the typical good-looking person, Dr. Hamermesh estimates. Even an average-looking worker is likely to make $140,000 more over a lifetime than an ugly worker. The New York Times writes that it is “ …gorgeous, elegant and very, very smart. It looked that good.

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20 Critical Do's and Don'ts for Clickable Calls-to-Action [SlideShare]

Hubspot

This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness. DO use CTAs that relate to the content on the existing page, or align with the buyer’s interests and needs. 7) DON’T be too wordy.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

Want to see more content like this? I mean, Aaron did all the work, and I was on the right side of it and contributed some content. Jason : That’s pretty good, right? So, that’s always good. And at some point between year 2012 and 20 of the bull run, there may not be as good as it is today.

Growth 84
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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

We’re asked often whether a tool is good, bad, or downright awful, and until now, haven’t put it all together into a cohesive post – until now. You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. Account managers can tier customers.

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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

Want to see more content like this? A lot of people here have been like, “Hey, I read your content. Hey, I read your content,” which feels really good, but I’ll talk through all this today. If you’ve looked at the content, it is incredible. It’s great, great content.

Growth 40