Highspot

MAY 26, 2025

Key takeaways Learning analytics connects training investments directly to business results, helping teams prove impact and make faster, smarter decisions. For example, sales reps who skipped interactive role-plays in training struggled with objection handling. The result?

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. Set and Track Sales Objectives Setting goals is essential for your company to consistently achieve growth targets in sales. If you don’t have a roadmap outlining how to approach sales, you can’t expect consistent results.

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

OCTOBER 9, 2024

To drive real revenue growth, sales and marketing need to work together. Marketing might deliver leads, but sales doesn’t follow up fast enough or misses key insights like buyer personas or content performance. Key metrics both teams should care about include: Conversion rates : Track how leads move through each stage of the funnel.

Growth 128

Growth Objectives and Key Results Pipeline Sales 128

Force Management

OCTOBER 13, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. The key is to identify additional stakeholders early in the sales process to reduce possible stalling and conflict later in the deal.

Customers 138

Customers Objectives and Key Results Drivers/motivators Pipeline 138

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Choose or blend a framework to match your growth stage for steady, predictable revenue gains. The result? Less chaos, more efficiency, and predictable growth. RevOps aligns them to work as a unit.

Growth 52

Growth Objectives and Key Results GTM CRM 52

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 131

GTM B2B Conversion Objectives and Key Results 131

Openview

MAY 30, 2018

In this guide, you’ll find tips for designing sales compensation packages that yield results and actually scale. Pay too little, and you will never be able to recruit (or retain) the kind of game-changing sales talent that fuels growth. Sales Executives (VP of Sales, Chief Revenue Officer, etc.).

Objectives and Key Results 162

Objectives and Key Results Commission Appointment Lead generation 162

Martech

MAY 12, 2025

The key is knowing how and when to use each one. As a result, gaining a clear, direct view of user behavior, especially for upper-funnel activity, is becoming increasingly complex. A key advantage of incrementality testing is its ability to validate the findings of other measurement methods. Processing.

Objectives and Key Results 114

Objectives and Key Results A/B testing Drivers/motivators Strategize 114

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. However, managing autonomy effectively can be challenging, as it requires a high level of self-discipline, time management, and self-motivation.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Cerebral Selling

SEPTEMBER 12, 2022

One of the biggest reasons salespeople fail to create a sense of urgency in the mind of their customers is because they mistakenly focus too heavily on business cases and not nearly enough on their customer’s emotional motivators (i.e. As a result, they suffer with low close rates and poor forecast accuracy. the real reason they buy).

Customers 213

Customers Objectives and Key Results Objection handling Drivers/motivators 213

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. Achieve Faster Results with Salesforce Get personalized insights and discover how you can accelerate time-to-value with help from our Salesforce Professional Services experts.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Hubspot

JANUARY 8, 2025

In his book, he explores how gap selling has the potential to: Generate more leads Increase customer conversion rates Minimize sales cycles Maximize the average deal size Despite what you might be thinking, gap selling doesnt involve a whole lot of strong-arming prospects or dazzling them with fancy features to achieve these results.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Then, you will receive a summary of the results by the end of the session. Offering specific feedback ensures sales reps stay motivated. Were you consistent? Did you show confidence?

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

ConversionXL

NOVEMBER 17, 2020

As part of the growth team, we were tasked with experimenting on any part of the business that could drive an impact, so we focused on the big, key levers of our monetization flow. . So we settled on growth levers at the bottom of the funnel–experimenting with pricing, the checkout page, plan mix, and our trial model.

Strategize 121

Strategize Growth Objectives and Key Results Price 121

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Martech

FEBRUARY 3, 2022

And how can we earn more respect for marketing as a function while delivering outstanding results at the same time? The lack of proper emphasis on marketing—and the incorrect precedence placed upon it—leads to unreliable growth and shortened CMO tenure. The key to solving this problem is transparency. The marketing black box.

Objectives and Key Results 98

Objectives and Key Results Cross-sell Drivers/motivators Growth 98

Anthony Cole Training

JANUARY 31, 2013

The 5 functions required of a sales manager are: Coaching, Performance Management, Recruiting, Mentoring and Motivation. Over the last 5 years, I’ve come to understand that the key to success for the sales team is the ability of the sales manager to be an effective coach. Step #1– Take responsibility.

Objectives and Key Results 201

Objectives and Key Results Sales Drivers/motivators Sports 201

Sales Hacker

FEBRUARY 3, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Set core goals and bet on S-Curves Owners 2025 plan revolves around two key elements: Core Initiatives: A set of seven essential strategies that, if executed well, will drive the planned revenue growth (for Owner in 2025, 2x revenue growth).

GTM 65

GTM Objectives and Key Results Quota Real Estate 65

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. Regular performance reviews transform feedback into a growth tool. Conducting sales performance reviews flips the script, offering clarity, coaching, and motivation.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. It’s about making calculated, data-driven moves for fast growth. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

JANUARY 20, 2023

Firstly, and most obviously, form submissions are likely to be completed by qualified leads and may result in a sale. You can see which landing pages result in a conversion within the same session – perfect for identifying sales direct from SEO efforts. Head to Search Results in the left-hand menu.

Objectives and Key Results 115

Objectives and Key Results Conversion Campaign Consult 115

Partners in Excellence

OCTOBER 11, 2023

We had the idea that we would develop a comp plan that would both motivate sellers to do more; focus them on our strategic initiatives; drive new customer acquisition; assure their efforts were balanced across the entire product portfolio; drove key account growth; and a few other things. The comp plan is only one of those.

Objectives and Key Results 145

Objectives and Key Results Finance Pipeline Quota 145

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Growth 101

Growth Objectives and Key Results A/B testing Campaign 101

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Once I grasped that underlying driver, our whole conversation shifted. While traditional selling asks, What do you need?

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Marketers need to make sure the new tech is yielding results in the form of insights and performance.

Technology 131

Technology Technology E-commerce Objectives and Key Results 131

Veloxy

APRIL 12, 2023

This growth means that there will be an increasing need for skilled solar salespeople who can help homeowners and businesses make the switch to solar energy. If you’re talking to a homeowner, for example, you’ll need to understand their energy usage patterns and what motivates them to consider solar. of all U.S.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

ConversionXL

FEBRUARY 3, 2022

The results? Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

RingDNA

MARCH 31, 2025

Analyze sales conversations in real-time to improve coaching and objection handling. Sales operations plays a key role in making this possible by: Building scalable workflows for customized outreach. That’s why high-growth companies are investing heavily in data governance.”

Government 62

Government Cross-sell Objectives and Key Results CRM 62

Sales Hacker

JUNE 17, 2020

Objectives and Key Results (OKR) is a collaborative goal setting and planning system designed to create company-wide alignment, engagement, and accountability around ambitious goals. Here’s an explanation of the key terms. OKR Objectives are big, bold, and highly ambitious. KEY-RESULTS.

Consult 80

Consult Objectives and Key Results Sell Management Consulting 80

Veloxy

JULY 19, 2023

Get ready to unlock your sales potential and achieve maximum results! Short Summary Maximize sales success by creating an effective Sales Territory Management Plan with key elements such as market segmentation, customer profiling and sales rep skill assessment.

Territory 130

Territory Objectives and Key Results CRM Drivers/motivators 130

Cerebral Selling

MARCH 18, 2024

This creates unnecessary tension and leads to decreased team morale and loyalty, ultimately limiting your growth and development as a leader. The Best (and Most Boring) Way to Help Your Team As I discuss in Chapter 1 of The Sales Leader They Need , one of the key traits of great leaders is also the most boring; predictability.

Objectives and Key Results 180

Objectives and Key Results Legal Negotiate Contract 180

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. Product training techniques like gamification keep teams motivated. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Search Engine Land

NOVEMBER 14, 2023

We’ve all experienced budget, growth and efficiency pressures amidst the challenging economic outlook. In this article, we’ll identify some of the common blind spots advertisers are currently experiencing in three specific areas: Performance Max (PMax), managing Cost Per Clicks (CPCs) and affiliate growth.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

Veloxy

NOVEMBER 22, 2023

Imagine the impact of having a well-coordinated, highly skilled, and motivated field sales team driving your business growth. Key Takeaways Field Sales Managers are responsible for setting targets, developing strategies and providing guidance to their team. Grab a warm coffee or tea and let’s get started!

Territory 130

Territory Objectives and Key Results Represent Drivers/motivators 130