Martech

JULY 17, 2024

Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. In doing so, they’ll become the glue that binds the revenue team together, meets targets and scales growth, and shifts from surviving to thriving. Fast-forward to 2024, and Emma’s reality has shifted.

GTM 102

GTM Product Strategize Drivers/motivators 102

Martech

APRIL 30, 2025

Dig deeper: Driving customer growth with value-based B2B marketing Are we optimally organized? Dig deeper: How B2B marketing is becoming a strategic growth driver How does marketing become a stronger partner in martech? We need to measure and reward both perspective and innovation.

B2B 112

B2B GTM Strategize Commission 112

ConversionXL

NOVEMBER 17, 2020

As part of the growth team, we were tasked with experimenting on any part of the business that could drive an impact, so we focused on the big, key levers of our monetization flow. . From spaghetti testing to strategic testing . That’s what led us to strategic testing. Testing our pricing strategy and plan-mix .

Strategize 121

Strategize Growth Objectives and Key Results Price 121

SaaStr

NOVEMBER 4, 2021

While SaaS is an amazingly transparent community with abundant benchmarking resources, there are much fewer publicly available studies that allow an analysis of the underlying drivers of “Rule of 40.” In equation form, Revenue Growth % + Profit Margin % > 40%. How Many SaaS Companies Meet The “Rule of 40”?

Drivers/motivators 126

Drivers/motivators Profit margin Non-Profits Inside sales 126

Martech

MAY 27, 2025

CTV isnt yet a stand-alone revenue driver. Used strategically, CTV can support and amplify your performance marketing efforts. Its an incredible accelerant for growth on performance marketing channels like paid search and paid social. But used strategically to augment other performance-focused channels, its a game-changer.

Growth 90

Growth Drivers/motivators Campaign CRM 90

ClickFunnels

JUNE 5, 2025

It can save you money, reduce costs, and give you the freedom to focus on growth. A drag-and-drop builder lets you shift your focus from technical implementation to strategic execution. You’re in the driver’s seat. That’s strategic. You can also experiment more freely. That’s not just efficient.

A/B testing 130

A/B testing E-commerce Launch Drivers/motivators 130

ClickFunnels

JUNE 10, 2025

But here’s the thing—many business owners get stuck believing myths that hold back their leads, sales, and growth. While forms are essential tools for collecting information, a true funnel guides visitors through a strategic sequence that builds trust, offers value, and motivates them to act.

E-commerce 130

E-commerce Real Estate Sales Trust 130

Martech

MAY 23, 2025

Having led strategic marketing in multiple global B2Bs, I can tell you that this is a serious misconception and oversight, often perpetuated by the C-suite and stakeholders who fear not being seen as “serious.” Incentivize participation You don’t need to spend money to motivate people.

B2B 129

B2B Drivers/motivators Healthcare Strategize 129

Martech

APRIL 15, 2025

What’s fueling the rise of the strategic marketing analyst? Four forces are reshaping the analyst’s role in ways that will demand more integration, agility and strategic contribution: AI-driven automation particularly agentic AI will handle many time-consuming tasks that previously bogged analysts down.

Strategize 126

Strategize Government Drivers/motivators Campaign 126

Martech

JULY 30, 2024

Use project management metrics and data to draw out additional strategic insights. You must carefully decide what direction you’re going to strategically grow your business. Opportunities to enhance skills may aid in retaining talent, providing stability where helpful and motivating staff with your investment in them.

Profit margin 120

Profit margin Niche Strategize Clients 120

Sales Pop!

MARCH 18, 2024

Whether it’s optimizing routes, improving communication with drivers, or investing in technology. There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. Skilled drivers, and necessary permits for transporting oversized or overweight cargo.

Strategize 130

Strategize Transportation Drivers/motivators Networking 130

Martech

FEBRUARY 21, 2025

AI-driven insights help uncover marketing performance drivers hidden across multiple data views, enabling more informed decision-making. With the integration of genAI and a focus on cross-functional collaboration, MMM is set to become an essential tool in the marketing arsenal, driving strategic growth and success in 2025 and beyond.

Finance 121

Finance Drivers/motivators Technique Contract 121

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

SaaStr

MAY 2, 2025

For these important strategic documents, he now has a three-party approach: himself, a Salesforce executive, and an AI agent working together. This collaborative approach is delivering superior strategic thinking beyond what either humans or AI could produce independently. “Agents can only go so far without the data and apps.

Strategize 89

Strategize Healthcare Drivers/motivators Contact 89

Martech

FEBRUARY 13, 2025

In 2024, 2,324 genAI tools accounted for 77% of growth in the marketing technology landscape, highlighting AIs significant industry impact. Data as a strategic driver Data-related applications (blue) are also prominent, with six of the top 20 focused on focused on knowledge management, competitor research and documentation.

Drivers/motivators 139

Drivers/motivators Strategize Technology Technology 139

Martech

OCTOBER 29, 2024

To thrive in the future, marketers need a strategic, organization-wide approach to AI or risk being left behind as AI-native competitors move ahead. Marketing leaders who view AI solely as a way to cut headcount risk are getting left behind by organizations like Tomorrow.io, which leverage AI for innovation and growth.

Drivers/motivators 117

Drivers/motivators Strategize High impact Pitch 117

Sales Pop!

APRIL 20, 2024

’ A good habit to embrace is smiling when you hear undesirable commentary and viewing it as a motivational speech to do better. Each day presents us with new challenges, opportunities for personal growth, and empowerment. Our goal is to manage stress so that we may focus on business growth. Celebrate Success.

Growth 145

Growth Drivers/motivators Strategize Presentation 145

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. These range from strategic alterations to investments you can make that will have a transformational impact. Set and Track Sales Objectives Setting goals is essential for your company to consistently achieve growth targets in sales.

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

DECEMBER 18, 2024

This approach transforms marketing analytics from a reactive reporting function into a proactive driver of business growth. People remain responsible for strategic decision-making. Which markets offer untapped growth potential? It can provides clarity by analyzing data and presenting insights.

Objectives and Key Results 104

Objectives and Key Results CRM Drivers/motivators Campaign 104

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. They literally can’t afford it, given the shareholder scrutiny in many companies. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

GTM 108

GTM Drivers/motivators Legal Finance 108

SaaStr

MARCH 5, 2025

In our most recent episode of CRO Confidential , hosted by Sam Blond , Graham Moreno , VP of Worldwide Sales at Codium, shared invaluable insights on what drove this growth, the challenges they faced, and how other SaaS companies can replicate this success. Key Growth Drivers 1.

Territory 69

Territory Drivers/motivators Quota Pipeline 69

SaaStr

APRIL 30, 2025

60B+ in Payments Processed Annually: FinTech as a Revenue Driver ServiceTitan processes over $60B in payments annually, and while software remains their primary revenue driver, payments are a critical growth vector. Lesson for SaaS Founders : Efficient growth is non-negotiable in todays market.

Non-Profits 57

Non-Profits Strategic partnership Drivers/motivators Strategize 57

Martech

FEBRUARY 3, 2025

What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% compound annual growth rate. This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? But this approach carries risks.

Finance 107

Finance Technology Technology Drivers/motivators 107

Partners in Excellence

DECEMBER 2, 2024

Here are some things I look for: Open, growth oriented mindsets: Leaders who have their “playbook,” implemented in every role they take are limited in their ability to maximize the performance of their teams. The ability to innovate, adapt, change is critical to the growth of any organization. They are continuous learners.

High impact 127

High impact Quota Drivers/motivators Growth 127

Martech

APRIL 7, 2025

We got giddy with the ability to report activity as outcomes email opens, clicks, content views, time spent on page, depth of scroll, recency and frequency of website visits and growth in website traffic. The meltdown of growth-at-all-costs in SaaS indicates the need for agility and a call to rethink how we go to market.

B2B 118

B2B Drivers/motivators Finance Pipeline 118

Martech

DECEMBER 9, 2024

Like all marketing reporting, it should focus on customer needs and motivations. Enabling marketing teams with AI opportunities Consider how AI creates opportunities for your teams development, skills growth, and satisfaction. AI assistants let project leaders focus on strategic decisions and determine next steps.

A/B testing 117

A/B testing Gaming Technology CRM 117

Veloxy

DECEMBER 9, 2024

When your sales team sees that using the system benefits them personally, they’ll be more motivated to adopt it. It should be a strategic asset directly tied to your business objectives. Celebrate Outside Sales Success Stories Recognition is a powerful motivator. If you’re not using Salesforce, why should they?

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

MAY 13, 2025

Email can be a powerful audience microscope and your most controllable growth lever if you know how to use it strategically. Most email training focuses on using email as a tool, neglecting email’s strategic value. Behavioral testing lab What kinds of email content motivate your customers to act?

Drivers/motivators 96

Drivers/motivators A/B testing Promote Strategize 96

Heinz Marketing

FEBRUARY 1, 2024

The Importance of Effective Reflection Reflection, when wielded effectively, offers an array of benefits for both business leaders and individuals seeking personal growth. This self-awareness is crucial for personal development and career growth. Use these insights as stepping stones for growth rather than roadblocks.

Growth 117

Growth Strategic planning Strategize Technique 117

Salesforce

APRIL 8, 2025

Sales and customer acquisition team Your sales team is responsible for driving business growth. A solid finance and accounting setup keeps you in control, helps avoid mistakes, and supports your growth. A great team is motivated, works well together, and is committed to the same goals.

Growth 94

Growth Finance Non-Profits Repeat business 94

Highspot

MARCH 7, 2025

Choose or blend a framework to match your growth stage for steady, predictable revenue gains. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. Less chaos, more efficiency, and predictable growth. The result? RevOps aligns them to work as a unit.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Salesforce

MAY 5, 2025

The brand was now empowered with data directly from their customers, making it easier to understand customer motivations. Without a way to join these experiences, and gain key insights into customers needs and motivations, the OXXO team feared they would risk losing customers to other competitors that foster stronger brand relationships.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. They literally can’t afford it, given the shareholder scrutiny in many companies. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

GTM 98

GTM Drivers/motivators Legal Finance 98

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast. Image source.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Salesforce

OCTOBER 29, 2024

For example, a CoE’s main goal would be to ensure that Salesforce aligns with their company’s strategic objectives, enhances productivity, and continuously evolves and innovates to meet the business’s changing needs. As a result, your CoE will position your organization to achieve its strategic goals.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

SaaStr

AUGUST 8, 2023

Instead, due to a decade-long exodus from Wall Street, the strategic CFO has burst onto the tech scene. I think what we’re seeing in all of our portfolio companies and tech at large is that finance is increasingly seen as strategic, and they now have a seat at the table when it comes to making major decisions at the company.”

Finance 93

Finance Strategize A/B testing Growth 93

Martech

JULY 26, 2024

It’s how they try to motivate users (who otherwise wouldn’t care) to adopt new tech. Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. I fully expect Google to continue their efforts.”

Non-Profits 128

Non-Profits Drivers/motivators Strategize Launch 128